Nestled in the heart of South Texas, Universal City is a vibrant community that not only serves as a vital hub for the Greater San Antonio area but also boasts a dynamic local economy. As part of our ongoing series exploring regional market trends, we delve into the city's alcohol sales landscape, offering a data-driven analysis that reveals intriguing patterns and insights into the consumption habits of its residents.
In our first section, you'll discover a detailed table and analysis of the top alcohol-selling establishments in Universal City. This will provide a clear picture of which local businesses are leading the market, offering insights into the types of venues that attract the most customers. Following that, we break down alcohol sales by zip code, highlighting which areas of Universal City have the highest concentration of sales and what this means for local businesses and consumers.
Finally, we present a monthly trends analysis, illustrating how alcohol sales have evolved over the past year and what these changes suggest about consumer behavior and market dynamics. This comprehensive overview not only offers valuable information for business owners and residents but also paints a broader picture of Universal City's economic pulse in 2025.
Top 12 Universal City Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Bubba's 33
|
$94,461 |
$42,511
|
$1,549
|
$50,401
|
| 2. |
The Ticket
|
$70,302 |
$38,940
|
$137
|
$31,225
|
| 3. |
Roxy's Sports Bar
|
$65,696 |
$37,975
|
$284
|
$27,437
|
| 4. |
Billy D's Club
|
$45,607 |
$25,980
|
$712
|
$18,915
|
| 5. |
City of Universal City Olympia Hills Golf Course
|
$33,292 |
$14,060
|
$0
|
$19,232
|
| 6. |
Our Glass
|
$28,152 |
$17,183
|
$36
|
$10,933
|
| 7. |
Screamin Chameleon
|
$24,591 |
$12,832
|
$51
|
$11,708
|
| 8. |
Vfw Universal City Post 4676
|
$22,634 |
$11,688
|
$735
|
$10,211
|
| 9. |
The Pawn Pub Corp.
|
$21,911 |
$11,623
|
$334
|
$9,954
|
| 10. |
Am Leg Dept of Tx Univ City 667
|
$15,903 |
$9,313
|
$459
|
$6,131
|
| 11. |
Last Call Event Services
|
$9,796 |
$8,009
|
$284
|
$1,503
|
| 12. |
Cabana Beverages, Inc.
|
$1,036 |
$915
|
$0
|
$121
|
Top Performers in Alcohol Sales
BUBBA'S 33, located at 3136 Pat Booker Rd, leads the pack with an impressive total receipt of $94,461. Their beer sales dominate, contributing $50,401, while liquor and wine account for $42,511 and $1,549, respectively. This establishment clearly has a winning formula, especially for beer enthusiasts.
Following closely is THE TICKET at 2617 Pat Booker Rd #102, with total sales of $70,302. Liquor sales are the standout here, totaling $38,940. Interestingly, wine sales are minimal at just $137, but beer remains a strong contender with $31,225 in sales.
Notable Contenders
ROXY'S SPORTS BAR, situated at 2801 Pat Booker Rd, generated $65,696, with liquor sales hitting $37,975. While beer sales at $27,437 also contribute significantly, wine remains a small fraction of their business, pulling in $284.
BILLY D'S CLUB at 1805 Pat Booker Rd shows a balanced mix with $45,607 in total receipts. Liquor sales lead at $25,980, and although beer brings in $18,915, wine sales are modest at $712.
Unique Venues and Sales Trends
The CITY OF UNIVERSAL CITY OLYMPIA HILLS GOLF COURSE at 12900 Mount Olympus has an interesting sales pattern with zero wine sales. Their total of $33,292 is split between $14,060 in liquor and $19,232 in beer, indicating a preference for beer among its patrons.
OUR GLASS at 1301 Pat Booker Rd Ste A showcases a strong preference for liquor, with $17,183 in sales out of a total of $28,152. Beer sales are also notable at $10,933, while wine barely registers at $36.
Smaller Players with Potential
SCREAMIN CHAMELEON and VFW UNIVERSAL CITY POST 4676 are smaller establishments with total receipts of $24,591 and $22,634, respectively. They both show a similar pattern where liquor sales are significant, but beer is not far behind.
At the lower end, LAST CALL EVENT SERVICES and CABANA BEVERAGES, INC. show focused sales strategies. LAST CALL has a strong emphasis on liquor, making up $8,009 of their $9,796 total, while CABANA BEVERAGES focuses almost exclusively on liquor with $915 of their $1,036 total coming from spirit sales.
Universal City Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 12 | $433,381 |
$231,029
|
$4,581
|
$197,771
|
0.3%
↑
|
| Aug 2025 | 12 | $432,082 |
$227,000
|
$3,415
|
$201,667
|
0.1%
↑
|
| Jul 2025 | 12 | $431,816 |
$229,431
|
$4,023
|
$198,362
|
8.9%
↓
|
| Jun 2025 | 12 | $474,103 |
$251,937
|
$5,820
|
$216,346
|
3.3%
↑
|
| May 2025 | 12 | $458,767 |
$236,821
|
$5,161
|
$216,785
|
12.6%
↑
|
| Apr 2025 | 12 | $407,492 |
$218,272
|
$4,100
|
$185,120
|
10.1%
↓
|
| Mar 2025 | 12 | $453,265 |
$239,426
|
$4,039
|
$209,800
|
21.5%
↑
|
| Feb 2025 | 12 | $373,180 |
$203,977
|
$3,296
|
$165,907
|
8.5%
↑
|
| Jan 2025 | 13 | $343,995 |
$183,591
|
$3,077
|
$155,835
|
18.1%
↓
|
| Dec 2024 | 13 | $419,794 |
$228,198
|
$4,613
|
$186,983
|
6.3%
↑
|
| Nov 2024 | 13 | $394,943 |
$207,400
|
$4,021
|
$183,522
|
1.4%
↓
|
| Oct 2024 | 13 | $400,720 |
$207,261
|
$3,549
|
$189,910
|
0%
↑
|
Overview of Alcohol Sales in Universal City
Over the past 12 months, alcohol sales in Universal City have displayed some intriguing trends. The number of establishments has remained fairly steady, with a slight drop from 13 to 12 back in February 2025, but since then, it has held constant. This consistency in the number of venues suggests a stable market environment for alcohol sales.
Monthly Sales Trends
June 2025 was the standout month, with total receipts peaking at $474,103, marking the highest sales month over the past year. This might reflect seasonal trends, potentially driven by summer festivities and outdoor events that typically boost alcohol consumption. Interestingly, the months leading up to June saw a significant climb in sales, with May experiencing a 12.58% increase in total receipts, hinting at a strong lead-up to the peak summer month.
Sales Mix: Liquor vs. Beer vs. Wine
The sales mix shows a clear preference for liquor and beer, with wine lagging behind. Liquor has consistently outperformed other categories, contributing the most to total sales each month. For instance, in September 2025, liquor sales amounted to $231,029, a dominant share compared to wine at $4,581 and beer at $197,771. This trend underscores a robust demand for spirits over other alcohol types in Universal City.
Market Implications
The data suggests that Universal City's alcohol market is resilient and exhibits predictable seasonal patterns. Businesses might capitalize on these trends by strategically planning promotions and stock adjustments, particularly in anticipation of high-demand periods like summer. The steady preference for liquor and beer indicates potential areas for growth and marketing focus, whereas wine could be an opportunity for targeted niche marketing.
Year-Over-Year Insights
Comparing sales to the previous year, December 2024's total receipts of $419,794 represent a healthy market entering 2025. Despite a dip in January, there's been an upward trajectory since February, culminating in the June peak. This year-over-year growth, especially in the liquor segment, suggests a positive momentum that businesses can leverage for future strategic planning.
Economic Overview
Universal City, Texas, boasts a dynamic economic landscape, driven by its strategic location near major highways and its proximity to the bustling city of San Antonio. The local economy is significantly influenced by the presence of Randolph Air Force Base, which provides numerous jobs and supports local businesses. Additionally, the city is home to various retail and service industries, benefiting from a strong consumer base. With a focus on fostering a business-friendly environment, Universal City continues to attract new ventures and investments, contributing to its steady economic growth.
Cultural Scene
Universal City offers a vibrant cultural scene that appeals to both residents and visitors. The city hosts a range of events throughout the year, including the popular Universal City Pumpkin Patch and Holiday Market, which draw crowds from the surrounding areas. The community takes pride in its local arts initiatives, with public art displays and community theater performances adding to the cultural fabric. These events and attractions not only enhance the quality of life but also stimulate local economic activity by attracting tourists and encouraging community engagement.
Lifestyle
With its blend of suburban tranquility and urban amenities, Universal City provides an appealing lifestyle for its residents. Neighborhoods such as Olympia Hills and Coronado Village are known for their family-friendly environments and proximity to excellent schools. The city's parks and recreation facilities offer ample opportunities for outdoor activities, while nearby entertainment districts in San Antonio provide a diverse array of dining and shopping experiences. This combination of features makes Universal City a desirable place to live, work, and relax.
Future Outlook
Universal City is poised for continued growth and development, with several projects on the horizon that promise to enhance its economic and cultural landscape. Plans for infrastructure improvements and commercial developments are underway, aiming to attract new businesses and residents. The city's strategic initiatives focus on sustainable growth, ensuring that Universal City remains a vibrant and economically viable community. As it looks to the future, Universal City is committed to maintaining its unique character while embracing opportunities for expansion and innovation.