Nestled in the heart of the Texas Panhandle, Pampa is a vibrant city known for its rich history and community spirit. As a hub of commerce and culture in Gray County, Pampa plays a significant role in the region's economic landscape. This article delves into the dynamics of Pampa's alcohol sales, offering a comprehensive, data-driven analysis of the market trends as of April 2025.
In the first section, readers will find a detailed table and analysis of the top alcohol-selling establishments in Pampa, highlighting which venues lead the market. Following this, the article breaks down alcohol sales by zip code, revealing the areas with the highest concentration of sales and providing insights into local consumer behavior. Finally, a monthly trends analysis will illustrate how alcohol sales have evolved over the past year, offering a clear view of seasonal patterns and market shifts.
Whether you're a local business owner, a potential investor, or simply curious about market trends, this report offers valuable insights into Pampa's alcohol sales landscape. With a focus on data and clarity, this article aims to provide a thorough understanding of the city's alcohol market dynamics.
Top 6 Pampa Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Fire Creek Bar & Grill
|
$41,718 |
$23,065
|
$483
|
$18,170
|
| 2. |
The Plaza Restaurant Iii
|
$40,374 |
$25,106
|
$217
|
$15,051
|
| 3. |
Ate Oh Six
|
$23,171 |
$11,656
|
$49
|
$11,466
|
| 4. |
Vallarta Mexican Bar and Grill, LLC
|
$11,799 |
$5,514
|
$36
|
$6,249
|
| 5. |
The Zone Bowling Center
|
$10,773 |
$2,981
|
$8
|
$7,784
|
| 6. |
Loyal Order of Moose Lodge
|
$4,385 |
$1,710
|
$0
|
$2,675
|
Top Performers in Alcohol Sales
Leading the charge in Pampa for May 2025 is FIRE CREEK BAR & GRILL on Perryton Parkway, raking in a total of $41,718. Their sales are heavily tilted towards liquor at $23,065, with beer also contributing a significant $18,170. Wine sales, however, are notably lower at just $483.
Coming in a close second is THE PLAZA RESTAURANT III on North Hobart Street, with total receipts of $40,374. Interestingly, they surpass Fire Creek in liquor sales with $25,106, but lag behind in beer sales at $15,051. Wine remains a small fraction of their sales at $217.
Mid-Tier Performers
ATE OH SIX on South Cuyler Street holds the third spot with total sales of $23,171. Their sales are well-balanced between liquor ($11,656) and beer ($11,466), but wine barely makes a dent at $49. This balanced approach may appeal to a diverse clientele looking for both strong spirits and refreshing beers.
Meanwhile, VALLARTA MEXICAN BAR AND GRILL on West Kingsmill Avenue garnered $11,799 in total, with beer sales edging out liquor at $6,249 to $5,514. Wine sales are almost negligible, indicating a strong preference for beer among their customers.
Smaller Players in the Market
THE ZONE BOWLING CENTER on South Hobart Street achieved $10,773 in sales, with a clear preference for beer at $7,784. Despite being a bowling center, their liquor sales are modestly respectable at $2,981, but wine is nearly absent at $8.
Rounding out the list is the LOYAL ORDER OF MOOSE LODGE on East Brown Street, with total receipts of $4,385. Their sales are primarily driven by beer at $2,675, while liquor brought in $1,710. Wine sales are non-existent, highlighting a straightforward preference among their patrons.
Pampa Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 6 | $132,220 |
$70,032
|
$793
|
$61,395
|
7.1%
↑
|
| Apr 2025 | 7 | $123,473 |
$64,122
|
$848
|
$58,503
|
0.4%
↑
|
| Mar 2025 | 5 | $122,928 |
$64,987
|
$636
|
$52,943
|
13.5%
↑
|
| Feb 2025 | 6 | $108,261 |
$57,610
|
$1,120
|
$45,978
|
9.9%
↓
|
| Jan 2025 | 6 | $120,173 |
$65,046
|
$1,306
|
$49,746
|
14%
↓
|
| Dec 2024 | 7 | $139,777 |
$73,791
|
$1,889
|
$59,209
|
8.5%
↑
|
| Nov 2024 | 6 | $128,827 |
$67,242
|
$1,323
|
$60,262
|
6.8%
↑
|
| Oct 2024 | 6 | $120,646 |
$63,885
|
$1,814
|
$54,947
|
3.3%
↓
|
| Sep 2024 | 7 | $124,731 |
$64,078
|
$1,239
|
$59,414
|
7.8%
↓
|
| Aug 2024 | 6 | $135,290 |
$70,510
|
$2,107
|
$62,673
|
17.6%
↓
|
| Jul 2024 | 6 | $164,205 |
$57,351
|
$3,631
|
$103,223
|
34.2%
↑
|
| Jun 2024 | 6 | $122,364 |
$65,106
|
$895
|
$56,363
|
0%
↑
|
Overview of Alcohol Sales in Pampa
Over the past 12 months, Pampa's alcohol market has been quite dynamic, characterized by fluctuating sales and changes in the number of establishments. The standout month was July 2024, with total receipts peaking at $164,205, largely driven by a surge in beer sales. This spike suggests a significant seasonal demand, possibly linked to summer festivities or events.
Significant Trends and Seasonal Patterns
Beer has consistently been the top-seller, with July 2024 seeing an impressive $103,223 in beer sales alone. This trend indicates a strong preference for beer during warmer months. Conversely, the winter months, particularly February 2025, saw a dip in total sales to $108,261, reflecting a potential seasonal slowdown.
Liquor, Wine, and Beer Sales Dynamics
While beer remains dominant, liquor sales have shown resilience, maintaining a relatively steady contribution to total sales across the year. Notably, liquor sales peaked in December 2024 at $73,791, possibly due to holiday celebrations. Wine, however, has consistently been the least significant category, suggesting limited consumer preference or market opportunities in this segment.
Changes in Establishments and Market Implications
The number of establishments has fluctuated, with a notable decrease in May 2025 to six establishments, down from a peak of seven in previous months. This reduction, coupled with a 7.08% increase in total receipts for May 2025, suggests that existing establishments might be capturing more market share, potentially due to strategic positioning or consumer loyalty.
Year-Over-Year Insights
Comparing year-over-year data, there is a clear indication of growth in total receipts, particularly evident in the 34.19% increase from June to July 2024. This upward trend suggests a recovering or expanding market, with potential opportunities for new entrants or existing businesses to capitalize on the growing demand for beer and liquor.
Economic Overview
Pampa, Texas stands as a vital hub in the Texas Panhandle, boasting a robust economy primarily driven by agriculture, energy, and manufacturing. The city has a rich legacy in oil and gas, with numerous companies operating in exploration and production, contributing significantly to the local economy. Additionally, wind energy has become an emerging sector, attracting investment and fostering job growth.
Manufacturing also plays a crucial role, with companies producing a range of goods from electronics to metal products. Pampa's business climate is supportive, with local government initiatives aimed at encouraging entrepreneurship and attracting new businesses. The city's strategic location along major transportation routes further enhances its appeal as a business-friendly environment.
Cultural Scene
Pampa offers a vibrant cultural scene with a variety of events and attractions that reflect its rich heritage and community spirit. The annual Top O' Texas Rodeo is a highlight, drawing visitors from across the region to enjoy thrilling rodeo action and family-friendly entertainment. The Pampa Fine Arts Association also plays an integral role, hosting art exhibitions and performances that showcase local talent.
The White Deer Land Museum provides a fascinating glimpse into the history of the area, with exhibits ranging from Native American artifacts to early oil industry memorabilia. These cultural offerings not only enrich the community but also create opportunities for local businesses to engage with residents and visitors alike.
Lifestyle
Life in Pampa is characterized by a blend of small-town charm and modern conveniences. Popular neighborhoods such as Highland Park and Briarwood offer a mix of historic and newer homes, catering to diverse preferences. The city's parks and recreational facilities provide ample opportunities for outdoor activities, while local eateries and shops add to the town's unique character.
Pampa's entertainment district is buzzing with local music, theater performances, and community events that foster a strong sense of camaraderie among residents. This vibrant lifestyle, combined with a low cost of living, makes Pampa an appealing place for families and young professionals alike.
Future Outlook
Looking ahead, Pampa is poised for continued growth and development. The city has embarked on several infrastructure projects aimed at enhancing transportation and utility services, making it even more attractive for new businesses and investors. Economic diversification efforts, particularly in renewable energy and technology sectors, are expected to create new opportunities and drive sustainable growth.
The local government is actively promoting initiatives to improve educational and workforce development programs, ensuring that the community is well-equipped to meet the demands of a changing economy. With these strategic plans in place, Pampa is well-positioned to thrive in the coming years, offering a promising future for residents and businesses alike.