TABS Report has new features & a fresh new look!

Nestled in the heart of East Texas, Palestine offers a unique blend of history and charm, serving as a key hub in Anderson County. With its rich cultural tapestry and vibrant community, this city is more than just a picturesque locale; it is a dynamic market for various industries, including alcohol sales. In this article, we delve into the latest data-driven insights on Palestine's alcohol sales landscape, offering a comprehensive look at the city's consumption patterns.

Our analysis begins with a detailed table showcasing the top alcohol-selling establishments in Palestine. Discover which businesses lead the market and what makes them stand out. Next, we present a breakdown of alcohol sales by zip code, highlighting the areas with the highest concentration of sales and shedding light on neighborhood preferences. Finally, we explore monthly trends over the past year, revealing how consumer behavior has evolved and what factors might be influencing these changes.

Join us as we uncover the stories behind the numbers, offering a fresh perspective on Palestine's alcohol sales that is both informative and engaging. Whether you're a local business owner, a resident, or simply curious about market trends, this analysis provides valuable insights into the economic pulse of this charming Texas city.

Top 17 Palestine Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Palestine for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
El Toro Mexican Restaurant
$62,326
$52,364
$865
$9,097
2.
Fox House Bar & Grill
$32,295
$21,785
$98
$10,412
3.
Chili's Grill & Bar #1587
$24,980
$16,577
$567
$7,836
4.
Anderson County Memorial Post No. 8924, Veterans O
$22,562
$10,424
$0
$12,138
5.
Mario's Mexican Grill
$20,871
$12,326
$182
$8,363
6.
Switch
$18,024
$8,679
$6,715
$2,630
7.
300 Club
$16,772
$8,278
$0
$8,494
8.
The Shelton Gin
$16,202
$7,819
$52
$8,331
9.
Queen St Grille
$12,413
$7,513
$4,098
$802
10.
Applebee's Neighborhood Grill & Bar
$12,372
$7,615
$412
$4,345
11.
Double Tap
$10,563
$4,823
$180
$5,560
12.
Texas State Railroad
$10,044
$6,325
$966
$2,753
13.
Jalapeno Tree Mexican Restaurant
$9,975
$6,483
$192
$3,300
14.
Home Grill Steakhouse
$5,553
$3,004
$469
$2,080
15.
Cotton Patch Cafe
$2,182
$1,054
$185
$943
16.
Tahwahkaro Distilling Company LLC
$0
$0
$0
$0
17.
Outlaw Country
$0
$0
$0
$0

Top Performers in Alcohol Sales

Leading the charge in May 2025, El Toro Mexican Restaurant on S Loop 256 takes the crown with a whopping $62,326 in total receipts. Liquor is clearly their star performer, contributing $52,364 to the total, while beer sales added another $9,097. It's evident that El Toro knows how to draw in the crowd with their spirited offerings.

Following up is Fox House Bar & Grill on W Oak St, which brought in $32,295. Notably, they have a balanced mix with liquor and beer being almost equal contributors at $21,785 and $10,412 respectively. Wine, however, seems to be less of a focus here, with only $98 in sales.

Other Noteworthy Players

Chili's Grill & Bar and Anderson County Memorial Post No. 8924 are neck and neck, earning $24,980 and $22,562 respectively. While Chili’s excels in liquor sales, the Veterans Post sees a stronger performance in beer, making it a beer lover's hub.

Meanwhile, Mario's Mexican Grill is holding steady with $20,871, showing a strong emphasis on liquor sales. Switch stands out for its diverse offerings with significant contributions from wine sales, totaling $6,715.

Interesting Trends and Insights

It's fascinating to see that The Shelton Gin and 300 Club have similar total receipts, yet 300 Club relies more heavily on beer sales. The beer-centric model is clearly paying off for some establishments.

On a more surprising note, both Tahwahkaro Distilling Company LLC and Outlaw Country reported no sales, which could suggest temporary closures or shifts in business strategy. This might present new opportunities for investors or entrepreneurs looking to enter the market.

Palestine Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Palestine. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 17 $277,134
$175,069
$14,981
$87,084
11.8%
Apr 2025 19 $314,181
$169,782
$14,494
$85,129
18.5%
Mar 2025 16 $265,216
$169,501
$15,489
$80,226
10.4%
Feb 2025 15 $240,165
$151,221
$12,835
$76,109
2.5%
Jan 2025 16 $246,341
$154,848
$13,219
$78,274
13.6%
Dec 2024 16 $285,236
$176,781
$19,670
$88,785
5%
Nov 2024 16 $271,613
$170,214
$14,831
$86,568
24.4%
Oct 2024 18 $359,275
$167,723
$15,165
$86,835
36.9%
Sep 2024 16 $262,367
$166,391
$15,228
$80,748
9.5%
Aug 2024 16 $289,795
$188,549
$11,611
$89,635
9.1%
Jul 2024 16 $265,729
$172,378
$12,977
$80,374
3.9%
Jun 2024 16 $276,611
$177,958
$13,392
$85,261
0%

Overview of Alcohol Sales Trends in Palestine

Over the past year, the alcohol sales landscape in Palestine has shown some interesting dynamics. The highlight was in October 2024, where sales peaked at $359,275. This surge was driven by a jump in both the number of establishments and overall sales, suggesting a seasonal or event-driven boost. However, this peak was followed by a notable decline in November, indicating a possible saturation post-October festivities.

Establishment and Sales Dynamics

The number of establishments has fluctuated, peaking at 19 in April 2025, which coincided with an 18.46% increase in total receipts. This suggests that more outlets might have opened temporarily or that the market was experimenting with new locations. However, by May 2025, both establishments and receipts dropped significantly, implying a market correction or possible consolidation.

Category Insights: Liquor vs. Beer vs. Wine

Liquor consistently leads the sales mix, contributing roughly 60% of total receipts. The highest liquor sales were recorded in August 2024, which might indicate a seasonal preference or a promotional period. Interestingly, beer sales remained relatively stable, with slight increases hinting at growing consumer interest. Meanwhile, wine sales have been the least volatile but also the smallest category, suggesting a niche market presence.

Seasonal Patterns and Market Implications

Seasonal effects are apparent, with significant sales increases in October and December 2024, likely tied to holidays or events. The year-over-year comparison highlights October 2024's exceptional performance, outpacing the previous year. For businesses, these trends suggest opportunities for strategic promotions and inventory adjustments during peak months to maximize profits and manage stock effectively.

Economic Overview

Palestine, Texas, boasts a diverse economic landscape, driven by a blend of agriculture, manufacturing, and transportation industries. The city serves as a regional hub for the East Texas area, benefiting from its strategic location at the intersection of major rail lines and highways. This connectivity supports a robust logistics sector, with companies taking advantage of the city's proximity to larger markets such as Dallas and Houston.

In recent years, Palestine has experienced steady economic growth, thanks in part to investments in infrastructure and business-friendly policies. The city's commitment to economic development is evident in its support for local entrepreneurs and small businesses, which form the backbone of the community. Additionally, the presence of several educational institutions contributes to a skilled workforce, attracting new businesses and fostering innovation.

Cultural Scene

Palestine is rich in cultural heritage, offering a variety of events and attractions that celebrate its history and vibrant community. The city is famous for the Dogwood Trails Festival, an annual event that draws visitors from across the region to witness the breathtaking beauty of blooming dogwood trees. This festival, along with the Old Time Music and Dulcimer Festival, highlights the city's dedication to preserving and promoting its cultural traditions.

The Texas State Railroad, a historic attraction, offers scenic train rides through the Piney Woods, providing both a glimpse into the past and a unique experience for visitors. Palestine also boasts several museums and art galleries, such as the Museum for East Texas Culture, which showcases the rich history and artistic talents of the area.

Lifestyle

Palestine offers a distinctive lifestyle that combines the charm of small-town living with the conveniences of modern amenities. The city is home to a variety of neighborhoods, each with its own character and appeal. From the historic homes in the Old Town District to the newer developments on the outskirts, residents enjoy a range of housing options.

The downtown area serves as the heart of the community, featuring quaint shops, local eateries, and entertainment venues that reflect the city's unique character. Outdoor enthusiasts can explore the numerous parks and trails in and around Palestine, providing ample opportunities for recreation and relaxation.

Future Outlook

Looking ahead, Palestine is poised for continued growth and development, with several initiatives aimed at enhancing the city's economic and cultural landscape. Key projects include the revitalization of the downtown area, which aims to attract more businesses and visitors while preserving the city's historic charm.

Additionally, investments in infrastructure and technology are expected to bolster the local economy, creating new opportunities for innovation and entrepreneurship. As Palestine continues to expand and evolve, it remains an attractive destination for investors and businesses seeking to capitalize on its strategic location and dynamic community.