Nestled in the heart of Ellis County, Midlothian, Texas, stands as a vibrant and rapidly growing community just southwest of Dallas-Fort Worth. Known for its rich history and thriving industries, this city is also home to a dynamic alcohol sales market. In this data-driven analysis, we delve into the nuances of alcohol consumption and sales across Midlothian, offering insights into the economic and cultural patterns that define this bustling locale.
Our exploration begins with a detailed table and analysis of the top alcohol-selling establishments in Midlothian. Discover which local businesses lead the pack and what sets them apart in this competitive market. Following this, we present a breakdown of alcohol sales by zip code, revealing the neighborhoods with the highest concentration of sales and offering a glimpse into the diverse preferences of Midlothian's residents.
Finally, we round out our report with a monthly trends analysis, capturing the ebb and flow of alcohol sales over the past year. From seasonal spikes to shifts in consumer behavior, this section provides a comprehensive overview of how the market has evolved and what it might mean for the future. Join us as we unpack these fascinating insights and paint a vivid picture of Midlothian's spirited landscape.
Top 23 Midlothian Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Jalapenos Lemon Pepper of Dallas, Inc.
|
$143,497 |
$108,633
|
$940
|
$33,924
|
| 2. |
Union 28 Tap House and 1845 Cellar
|
$134,193 |
$76,319
|
$2,096
|
$55,778
|
| 3. |
Penn to Paper
|
$65,414 |
$48,578
|
$6,879
|
$9,957
|
| 4. |
Chili's Grill & Bar #1605
|
$48,779 |
$30,470
|
$1,368
|
$16,941
|
| 5. |
Fire-spice Chicken & Cocktails
|
$45,968 |
$36,613
|
$1,276
|
$8,079
|
| 6. |
The Porch Pour Wine Bar, LLC
|
$42,202 |
$28,244
|
$11,208
|
$2,750
|
| 7. |
Ellis County Bbq
|
$41,167 |
$17,790
|
$295
|
$23,082
|
| 8. |
Mi Casa Midlothian
|
$40,415 |
$3,796
|
$994
|
$35,625
|
| 9. |
Ale's Kitchen
|
$37,170 |
$30,901
|
$648
|
$5,621
|
| 10. |
Veracruz Cafe
|
$35,725 |
$31,066
|
$326
|
$4,333
|
| 11. |
The Oasis Bar & Grill
|
$34,398 |
$21,331
|
$18
|
$13,049
|
| 12. |
Tio Tony's Mexican Restaurant
|
$33,338 |
$22,423
|
$450
|
$10,465
|
| 13. |
Mo and Hari's
|
$29,441 |
$15,015
|
$12,359
|
$2,067
|
| 14. |
Branded Burger Co
|
$22,493 |
$13,731
|
$0
|
$8,762
|
| 15. |
Wilson's Seafood and Grill
|
$19,830 |
$12,229
|
$5,210
|
$2,391
|
| 16. |
Romas Italian Bistro of Midlo
|
$12,094 |
$5,779
|
$3,850
|
$2,465
|
| 17. |
Fuzzys Taco Shop Midlothian
|
$10,504 |
$7,046
|
$17
|
$3,441
|
| 18. |
Bovine
|
$9,243 |
$6,270
|
$1,680
|
$1,293
|
| 19. |
El Mexicano Grill
|
$9,014 |
$7,381
|
$115
|
$1,518
|
| 20. |
Adoriana Sushi & Grill
|
$7,508 |
$3,316
|
$1,555
|
$2,637
|
| 21. |
Courtyard by Marriott Dallas Midlothian
|
$7,438 |
$4,617
|
$1,097
|
$1,724
|
| 22. |
Wingstop - Midlothian
|
$146 |
$0
|
$0
|
$146
|
| 23. |
The Dessert Bar
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Alcohol Sales
Leading the pack in Midlothian is Jalapenos Lemon Pepper of Dallas, Inc., located at 1000 George Hopper Rd. With a total of $143,497 in alcohol receipts for May, this establishment is clearly a local favorite. Their liquor sales alone reached $108,633, showing a significant preference for spirits over wine and beer.
Close on their heels is Union 28 Tap House and 1845 Cellar on 651 Highlander Ave, pulling in $134,193. Their beer sales, totaling $55,778, are particularly impressive, suggesting they are a go-to spot for beer enthusiasts. Liquor sales were also strong, contributing $76,319 to their total receipts.
Rising Stars and Notable Trends
Penn to Paper, a unique name in the list, garnered $65,414, with a balanced mix of liquor, wine, and beer sales. Their $6,879 in wine sales stands out, indicating a niche market for wine lovers. Meanwhile, Fire-Spice Chicken & Cocktails at 400 W Avenue F made a splash with $36,613 in liquor sales out of a total of $45,968.
Ellis County BBQ deserves a mention with $41,167 in total receipts, where beer sales ($23,082) surpassed liquor, highlighting their strength in catering to beer drinkers. On the other hand, Mi Casa Midlothian at 300 N 8th St reported high beer sales of $35,625, reinforcing that beer is a staple in their offerings.
Observations on Smaller Players
Some smaller venues like The Porch Pour Wine Bar, LLC and Mo and Hari's have carved out a niche with wine sales at $11,208 and $12,359, respectively. Their focus on wine might appeal to a more refined palate looking for a different experience in Midlothian.
Interestingly, Wingstop - Midlothian recorded only $146, entirely from beer, which suggests a focus on dining over alcohol sales. Meanwhile, The Dessert Bar reported no alcohol sales, likely focusing solely on sweets and non-alcoholic offerings.
Midlothian Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 23 | $829,977 |
$531,548
|
$52,381
|
$246,048
|
3.4%
↑
|
| Apr 2025 | 28 | $802,922 |
$462,993
|
$56,213
|
$238,940
|
1.5%
↓
|
| Mar 2025 | 25 | $814,904 |
$512,721
|
$54,915
|
$247,268
|
31.4%
↑
|
| Feb 2025 | 24 | $620,017 |
$413,878
|
$42,867
|
$163,272
|
8.1%
↑
|
| Jan 2025 | 25 | $573,347 |
$373,661
|
$43,758
|
$155,928
|
3.6%
↓
|
| Dec 2024 | 24 | $594,811 |
$401,333
|
$45,011
|
$148,467
|
6.9%
↓
|
| Nov 2024 | 24 | $638,987 |
$401,734
|
$38,063
|
$154,414
|
0.3%
↓
|
| Oct 2024 | 22 | $640,786 |
$419,237
|
$40,482
|
$181,067
|
3.4%
↑
|
| Sep 2024 | 22 | $619,527 |
$406,179
|
$38,746
|
$174,602
|
2.7%
↓
|
| Aug 2024 | 23 | $636,701 |
$428,899
|
$39,893
|
$167,909
|
18.2%
↑
|
| Jul 2024 | 23 | $538,788 |
$361,784
|
$34,680
|
$142,324
|
7.5%
↓
|
| Jun 2024 | 23 | $582,245 |
$381,938
|
$38,245
|
$162,062
|
0%
↑
|
Overview of Alcohol Sales Trends in Midlothian
The past 12 months have been quite dynamic for alcohol sales in Midlothian, with total receipts hitting a peak in May 2025 at $829,977. Interestingly, this record high comes despite a reduction in the number of establishments, which dropped by nearly 18% from the previous month. It seems fewer venues are doing more business, likely indicating a consolidation in the market.
Liquor Leads the Charge
Liquor sales have consistently led the charge across the various categories, with May 2025 seeing an impressive $531,548 in receipts. This category has shown robust growth, especially when compared to beer and wine. For instance, despite a small dip in April, liquor sales quickly rebounded in May, suggesting a steady demand and possibly a shift in consumer preference towards stronger beverages.
Beer and Wine: Mixed Fortunes
While liquor has surged, beer and wine have shown more mixed results. Beer sales in May 2025 were $246,048, maintaining a relatively stable trend over recent months. Wine, however, saw a slight decline in receipts, dropping to $52,381 in May from $56,213 in April. This might indicate a shift in consumer spending or preferences, potentially due to changing demographic tastes or seasonal influences.
Seasonal Patterns and Market Insights
Seasonal patterns are evident throughout the year, with significant sales spikes in March 2025 and August 2024. March's increase of 31.43% in total receipts could be attributed to seasonal events or marketing efforts, while August's 18.17% rise might align with summertime social activities. These trends suggest that strategic promotions during these peak months could be particularly lucrative for businesses.
Market Consolidation and Future Outlook
The decrease in the number of establishments, coupled with increasing total receipts, points to a possible market consolidation. Fewer but larger or more efficient businesses might be capturing a greater share of the market. For entrepreneurs and investors, this highlights the importance of competitive differentiation and scaling operations to capture market share. As we look ahead, focusing on consumer preferences and leveraging peak seasons could be key strategies for success.
Economic Overview
Midlothian, Texas, stands as a burgeoning hub of economic activity within the Dallas-Fort Worth Metroplex. Known for its robust cement industry, Midlothian hosts three of the largest cement manufacturers in the United States, making it a critical player in construction and infrastructure development. The business climate is further bolstered by a strategic location with access to major transportation corridors, fostering growth in logistics and manufacturing sectors.
The city's commitment to economic diversification is evident in its proactive approach to attracting technology and renewable energy companies. With an emphasis on sustainable development and business-friendly policies, Midlothian has experienced steady economic growth, making it an attractive destination for investors and entrepreneurs looking to capitalize on its dynamic market.
Cultural Scene
Midlothian offers a rich tapestry of cultural experiences that reflect its vibrant community spirit. The city hosts a range of notable events, including the annual Southern Star Christmas Celebration, which draws visitors from across the region with its festive parades and holiday markets. The Midlothian Wine and Arts Festival is another highlight, celebrating local artisans and vintners in a lively downtown atmosphere.
Cultural attractions also include the Midlothian Community Theatre, which showcases a variety of performances throughout the year. This thriving arts scene, combined with numerous community events, underscores Midlothian's commitment to fostering a culturally rich environment for residents and visitors alike.
Lifestyle
Offering a blend of small-town charm and metropolitan convenience, Midlothian boasts several popular neighborhoods, such as Lawson Farms and Shiloh Forest Estates, known for their family-friendly atmosphere and quality schools. The city's entertainment districts feature an array of dining, shopping, and recreational opportunities, providing a well-rounded lifestyle for its residents.
Local character is defined by a strong sense of community and an appreciation for the area's natural beauty, with numerous parks and trails available for outdoor enthusiasts. This unique combination of amenities and community spirit makes Midlothian a desirable place to live for families and young professionals alike.
Future Outlook
Midlothian is poised for continued growth, driven by strategic development plans that emphasize infrastructure improvements and sustainable urban planning. The city's Economic Development Corporation is actively working to attract new businesses and industries, with a focus on technology and innovation sectors.
Future prospects for Midlothian include significant investments in public amenities and transportation enhancements, which are expected to further boost the local economy. As the city continues to evolve, it remains an attractive destination for businesses seeking a dynamic and supportive environment in which to thrive.