Weslaco Alcohol Sales

Top Performers in Weslaco's Alcohol Sales

Leading the pack in September 2025 is Ojos Locos Sports Cantina with an impressive $129,746 in total receipts. Their beer sales alone reached $82,096, making it a hotspot for beer enthusiasts. Liquor sales also contributed significantly with $47,638, while wine sales were minimal.

In second place, Oak Texas Bar and Grill brought in $99,833, with liquor sales dominating at $58,303. This establishment seems to be the go-to for liquor lovers, while their beer sales added $40,374 to the total. Wine sales, however, were modest at just over a thousand dollars.

Mid-Tier Performers

Texas Roadhouse and Chili's Grill & Bar are neck and neck, with total receipts of $65,190 and $64,337, respectively. Texas Roadhouse's beer sales of $37,155 are notable, while Chili's excels in liquor with $34,306. Both venues show a balanced interest across different alcohol types.

Arturo's Bar & Grill stands out with strong liquor sales of $43,505, making up the bulk of their $56,859 total. Meanwhile, Applebee's and Buffalo Wild Wings maintain solid performances, each with total receipts just above the $50,000 mark.

Lower-Tier Performers

In the lower tier, Mustang Lounge and Brews N Cues Sports Bar both exceed $30,000 in total receipts, relying heavily on beer sales. Interestingly, Tipsy Monkey reports zero sales across all categories, indicating possible operational changes or errors.

Lower on the list, Tierra Santa Golf Club and Buffalo Wings & Rings both have respectable receipts, focusing primarily on beer and liquor. These establishments cater to specific preferences, making them niche but successful players in the market.

Noteworthy Observations

It's notable that Nanas Taqueria has a strong showing in liquor sales despite its smaller size, with $19,867 out of $24,054 total receipts. Longhorn Steakhouse and Muelle 37 also present interesting data with balanced alcohol sales, each maintaining a diversified approach.

The data indicates a strong preference for beer across most venues, with liquor sales also playing a significant role. Wine sales generally lag behind, suggesting a market trend towards more casual drinking options. This information could be crucial for new businesses looking to tap into Weslaco's alcohol market.

Overview of Alcohol Sales in Weslaco for September 2025

In September 2025, Weslaco's alcohol sales reached an impressive total of $875,367, spread across 33 establishments in two main zip codes. Let's dive into the numbers to uncover where the sales are highest and what types of alcohol are flying off the shelves.

Concentration of Sales by Zip Code

Zip Code 78596 is the clear leader in alcohol sales, racking up a whopping $691,718 from 23 establishments. This area accounts for nearly 80% of Weslaco's total alcohol sales, making it a hot spot for business. With such a high concentration of sales, this zip code might be a prime location for new ventures looking to tap into a thriving market.

Meanwhile, Zip Code 78599 brought in $183,649 from its 10 establishments. Although smaller in total sales, this area still presents a solid opportunity for businesses, especially those looking to diversify the types of alcohol offerings.

Differences in Alcohol Sales Mix

Exploring the sales mix reveals some interesting trends. In Zip Code 78596, beer reigns supreme, making up 49% of sales, followed closely by liquor at 44%. Wine, however, is barely on the radar, contributing only 2% to the sales mix.

In contrast, Zip Code 78599 shows a slightly different pattern. While beer still leads at 44%, liquor isn't far behind with 37%. Like its neighbor, wine sales are minimal at just 1%. This suggests potential for growth in the wine market, especially if businesses can introduce compelling offerings that capture consumers' attention.

Opportunities for New Establishments

Given the high sales concentration in Zip Code 78596, there's a strong argument for new establishments to open here, particularly those that can offer unique beer or liquor selections. However, the underrepresentation of wine suggests a niche market that savvy entrepreneurs could exploit.

In Zip Code 78599, the lower density of establishments means there's less competition, which might provide an advantageous entry point for new businesses. Focusing on underrepresented categories like wine could be a strategic move in this area.

Insights and Patterns

Overall, the data highlights a strong preference for beer and liquor across Weslaco, while wine remains a largely untapped opportunity. Businesses looking to enter the market should consider these preferences when planning their inventory and marketing strategies. Additionally, the high sales in Zip Code 78596 indicate a robust market with potential for further growth, especially if new establishments can capitalize on the current demand trends.

Overview of Alcohol Sales in Weslaco

The past 12 months in Weslaco have seen some interesting trends in alcohol sales, reflecting both seasonal patterns and shifts in consumer preferences. December 2024 was the standout month, with total receipts peaking at $1,012,309. This surge can be attributed to the holiday season, which traditionally boosts alcohol sales as people host gatherings and celebrate.

Seasonal Trends and Fluctuations

Sales in December 2024 were followed by a notable dip in January 2025, with receipts dropping by 8.38%. This post-holiday decline is typical as consumers tend to cut back after the festive season. May 2025, however, saw a significant uptick in sales with a 29.43% increase, possibly driven by warmer weather and events like Memorial Day, which encourage outdoor activities and social gatherings.

Shifts in Sales Mix

Throughout the year, beer consistently accounted for the largest share of alcohol sales, peaking at $516,175 in December 2024. Liquor sales were also strong, frequently surpassing the $400,000 mark, indicating a steady preference for spirits among consumers. Wine, although the smallest contributor, saw its highest sales in March 2025 with $19,440, suggesting a potential niche market worth exploring.

Market Dynamics and Business Implications

The number of establishments fluctuated slightly, with a minor decrease from 34 in November 2024 to 33 by September 2025. This stability suggests a relatively mature market with limited new entrants. Businesses should note the consistent performance of beer and liquor sales, and consider strategies to boost wine sales, perhaps by promoting wine-tasting events or pairing with local cuisine.

Overall, the data indicates that while seasonal patterns heavily influence sales, there is a dependable market for both beer and liquor. Strategic marketing and promotions during peak months, coupled with targeted efforts to grow the wine segment, could offer substantial opportunities for businesses in Weslaco's alcohol market.