Nestled in the rapidly growing Collin County, Melissa, Texas, is a vibrant city that has become a significant player in the state's economic landscape. With its close proximity to the bustling city of Dallas, Melissa offers a unique blend of small-town charm and modern amenities, making it a noteworthy hub for both residents and businesses. In this article, we delve into the city's alcohol sales market, offering a comprehensive, data-driven analysis that sheds light on consumer preferences and business dynamics as of April 2025.
This report kicks off with a thorough examination of the top alcohol-selling establishments in Melissa. We provide a detailed table and analysis that highlights which venues lead the market, offering insights into consumer hotspots and popular choices for purchasing alcohol. Following this, we explore a breakdown of alcohol sales by zip code, revealing the areas within Melissa that show the highest concentration of sales activity, providing a geographic perspective on consumer behavior.
Finally, the article wraps up with a monthly trends analysis, illustrating how alcohol sales have evolved over the past year. This section uncovers seasonal patterns and changing preferences among consumers, offering valuable insights into how the market has shifted over time. Whether you're a business owner, consumer, or market analyst, this article provides a comprehensive overview of Melissa's dynamic alcohol sales landscape.
Top 4 Melissa Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
The Red Feather
|
$36,498 |
$12,686
|
$19,042
|
$4,770
|
| 2. |
Maria's Mexican Restaurant
|
$17,380 |
$11,944
|
$227
|
$5,209
|
| 3. |
Guadalajara Cocina Mexicana
|
$8,681 |
$3,360
|
$0
|
$5,321
|
| 4. |
Tias Mexican Grill
|
$3,783 |
$594
|
$0
|
$3,189
|
The Red Feather Leads the Pack
The Red Feather is a clear frontrunner in Melissa's alcohol sales for May 2025, bringing in a total of $36,498. Their sales are heavily dominated by wine, which accounts for over half of their total receipts at $19,042. Liquor sales are also substantial, coming in at $12,686, while beer lags behind at $4,770.
Maria's Mexican Restaurant: Strong Liquor Sales
Maria's Mexican Restaurant is the second highest in total receipts with $17,380. They excel in liquor sales, which make up the majority of their revenue at $11,944. Beer sales are also noteworthy at $5,209, but wine is not a significant contributor at only $227.
Guadalajara Cocina Mexicana's Beer Focus
Guadalajara Cocina Mexicana shows a strong preference for beer sales, which total $5,321 out of their $8,681 in total receipts. Liquor sales are moderate at $3,360, while wine sales are nonexistent, indicating a clear focus on other alcoholic beverages.
Tias Mexican Grill's Niche in Beer Sales
Tias Mexican Grill, while having the lowest total receipts at $3,783, demonstrates a strong emphasis on beer, which accounts for $3,189 of their sales. Liquor sales are minimal at $594, and like Guadalajara Cocina Mexicana, they report no wine sales.
Overall Trends
Across these top establishments, there is a notable trend towards beer and liquor, with wine being a major player primarily at The Red Feather. This could suggest opportunities for businesses looking to capitalize on wine sales, as the market appears to be less saturated in this area. Additionally, locations along Sam Rayburn Highway seem to be hotspots for alcohol sales, potentially making them attractive sites for new ventures.
Melissa Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 4 | $66,342 |
$28,584
|
$19,269
|
$18,489
|
9.9%
↑
|
| Apr 2025 | 4 | $60,362 |
$25,996
|
$16,312
|
$18,054
|
4.4%
↑
|
| Mar 2025 | 4 | $57,821 |
$25,991
|
$15,414
|
$16,416
|
15%
↑
|
| Feb 2025 | 4 | $50,298 |
$24,714
|
$15,026
|
$10,558
|
7.8%
↑
|
| Jan 2025 | 4 | $46,659 |
$20,636
|
$15,669
|
$10,354
|
5.9%
↑
|
| Dec 2024 | 4 | $44,054 |
$20,343
|
$12,587
|
$11,124
|
15.9%
↓
|
| Nov 2024 | 4 | $52,374 |
$22,822
|
$16,140
|
$13,412
|
6.5%
↓
|
| Oct 2024 | 4 | $56,004 |
$25,017
|
$16,116
|
$14,871
|
5.6%
↑
|
| Sep 2024 | 4 | $53,016 |
$24,570
|
$14,353
|
$14,093
|
3.3%
↑
|
| Aug 2024 | 4 | $51,302 |
$22,621
|
$14,915
|
$13,766
|
19.6%
↑
|
| Jul 2024 | 4 | $42,892 |
$19,958
|
$11,789
|
$11,145
|
8.3%
↓
|
| Jun 2024 | 4 | $46,794 |
$21,463
|
$13,366
|
$11,965
|
0%
↑
|
Overview of Sales Trends
Over the past 12 months, alcohol sales in Melissa have displayed a steady upward trend, culminating in a peak in May 2025 with total receipts of $66,342. This marks an impressive 9.91% increase compared to the previous month. Despite maintaining the same number of establishments, sales have been consistently rising, indicating a growing demand in the market.
Seasonal Patterns and Sales Mix
When looking at the sales mix, liquor has consistently been the strongest performer, contributing the most to total receipts each month. May 2025 saw liquor sales reaching $28,584, which accounted for a significant portion of the total sales. Meanwhile, wine sales have shown a notable increase, especially in recent months, evidencing a 18% jump from April to May 2025. Beer sales have been more stable, with less dramatic fluctuations, indicating a steady consumer base.
Year-Over-Year Comparisons
Comparing year-over-year data, there has been a noticeable recovery and growth from the lower sales figures of July 2024 ($42,892) to the highs of May 2025. This represents a more than 54% increase in total receipts in under a year, a strong indicator of market recovery and expansion. The dip seen in July 2024, followed by a steady climb, can be attributed to seasonal demand variations and a possible increase in consumer confidence.
Implications for the Market
The data highlights a robust and growing market for alcohol sales in Melissa, with liquor leading the charge. The consistent number of establishments suggests that existing businesses are capitalizing effectively on the growing demand. Additionally, the rising interest in wine offers a potential area for businesses to explore further product offerings or promotions. This upward trend presents a ripe opportunity for new entrants or expansion within the existing market framework.
Economic Overview
Melissa, Texas, is a rapidly growing city that has been leveraging its strategic location along U.S. Highway 75 to foster economic development. The city benefits from its proximity to the Dallas-Fort Worth metroplex, attracting businesses seeking a balance between metropolitan access and small-town charm. Key industries in Melissa include logistics, retail, and manufacturing, with notable investments in infrastructure to support these sectors. Small businesses and entrepreneurial ventures are also thriving, encouraged by a supportive local government and community initiatives aimed at economic diversification.
Cultural Scene
Melissa's cultural scene is marked by community-oriented events and a burgeoning arts presence. The city hosts several annual festivals that draw residents and visitors alike, such as the Melissa Fall Festival and the Christmas Parade, which showcase local talent and foster community spirit. The Melissa Arts and Cultural Foundation plays a pivotal role in promoting the arts, offering programs and events that highlight local artists and cultural heritage. These initiatives contribute to a vibrant cultural landscape that enriches the community experience.
Lifestyle
The lifestyle in Melissa is characterized by a blend of suburban tranquility and vibrant community life. Popular neighborhoods include Liberty, North Creek, and Hunter's Ridge, each offering diverse housing options and community amenities. The city's parks and recreational facilities, like Zadow Park and Bob Miller Park, provide ample opportunities for outdoor activities and family gatherings. While Melissa does not have a traditional entertainment district, its community centers and local eateries serve as hubs for social interaction and leisure.
Future Outlook
Melissa is poised for significant growth, with development plans focused on expanding residential and commercial infrastructure. The city has been actively working on enhancing its transportation networks and public services to accommodate a growing population. Future prospects include the potential for new business parks and retail centers, driven by increasing demand and strategic urban planning. As Melissa continues to evolve, it remains committed to maintaining its community-focused ethos while embracing opportunities for sustainable growth.