Marshall Alcohol Sales

Top Performers in Marshall's Alcohol Sales

Applebee's Neighborhood Grill & Bar on E End Blvd S leads the pack with total receipts amounting to $28,174. This includes a strong showing in liquor sales at $17,662, making it the top spot for liquor lovers. Their beer sales also shine with $9,676, indicating a well-rounded appeal to a diverse clientele.

Chili's Grill & Bar follows closely with $27,606 in total receipts. While their liquor sales at $14,108 are impressive, it's their $13,068 beer sales that stand out, surpassing Applebee's in this category. This suggests a strong beer culture among their patrons.

Notable Contenders

The Ginocchio on N Washington Ave has carved out a niche with $20,840 in total receipts, driven by its substantial wine sales totaling $7,008. This positions them as a go-to spot for wine enthusiasts in Marshall.

El Taco Mexican Restaurant shows a solid performance with $20,504 in total receipts, with liquor sales leading the way at $12,949. Their focus seems to be on creating a vibrant cocktail scene, complementing their Mexican cuisine.

Interesting Trends

High Horse 1898 stands out with $18,720 in total sales, heavily skewed towards liquor at $13,653. This indicates a strong preference for cocktails or spirits among their patrons, perhaps reflecting a unique bar atmosphere.

East End Pub on E End Blvd S is noteworthy for its $8,793 in beer sales, despite total receipts being $15,030. This suggests a dedicated beer-drinking clientele, making it a potential hotspot for craft beer offerings.

Other Observations

Interestingly, Don Juan's Mexican Restaurant and Legends Social Club reported no alcohol sales, which could indicate a temporary closure or a shift in business strategy. Meanwhile, Rosaria's of Marshall has a notably high percentage of its $5,788 total receipts coming from liquor, at $4,832, suggesting a focus on spirits over other alcohol types.

Overall, the data shows a vibrant and varied alcohol scene in Marshall, with different establishments catering to distinct preferences, from strong liquor sales to robust beer and wine offerings.

Overview of Alcohol Sales in Marshall

During September 2026, Marshall saw a total of $187,077 in alcohol sales spread across 17 establishments. These sales were distributed across two main zip codes, 75670 and 75672, each showing unique patterns in the types of alcohol sold. Understanding these patterns can help businesses identify potential opportunities for growth and expansion.

Highest Concentration of Sales

Zip Code 75670 led the pack with total sales of $100,972 across 10 establishments. This area accounts for over half of the city's total alcohol sales, making it a prime location for businesses looking to capitalize on a high concentration of alcohol consumers. The higher number of establishments suggests a competitive market, but also indicates strong demand.

Types of Alcohol Sold

In Zip Code 75670, liquor dominates the sales mix at 58%, followed by beer at 32% and wine at 10%. Meanwhile, Zip Code 75672 shows a slightly different preference with liquor making up 51% of sales, beer at 37%, and a notably lower wine sales percentage at just 3%. These differences suggest that businesses in 75672 might benefit from a stronger focus on beer offerings.

Opportunities for New Establishments

With 10 establishments in 75670 and 7 in 75672, there's a noticeable difference in establishment density. There might be an opportunity for new businesses in 75672 where fewer establishments serve a substantial consumer base. This could be particularly advantageous for new players focusing on beer, given its significant share in sales.

Interesting Patterns and Insights

One of the intriguing patterns is the relatively low percentage of wine sales in both zip codes, especially in 75672. This might point to an untapped market for wine-focused establishments or promotional strategies. Additionally, the dominance of liquor sales across both areas suggests a consistent preference that businesses can leverage through targeted marketing and inventory strategies.

Seasonal Highs and Lows

Looking at the past year, December 2025 was the standout month for alcohol sales in Marshall, reaching a peak of $296,566 in total receipts. This surge is typical for the holiday season, as festivities drive higher demand for all types of alcohol. In contrast, the most recent data from September 2026 shows a dip to $187,077, marking an 11.42% decline from the previous month. This drop suggests a post-summer slowdown, which is consistent with typical seasonal trends.

Shifts in Alcohol Preferences

The sales mix over the past year highlights some interesting shifts. Liquor has consistently been the top choice, peaking at $152,459 in December 2025, and maintaining strong numbers despite fluctuations. However, wine sales saw a noticeable drop in April 2026, falling to $10,357, which could signal changing consumer tastes or stock issues. Beer sales have been relatively stable, with minor variations, suggesting a steady demand across the board.

Market Dynamics and Establishments

Throughout the year, the number of establishments has shown slight changes, with a peak of 19 in February and March 2026, which coincided with a significant rise in total receipts. This suggests that more outlets could be contributing to increased competition and sales. However, by September 2026, the number had decreased to 17, possibly reflecting market consolidation or business closures, impacting the overall sales figures.

Year-Over-Year Insights

Comparing the past year, a clear pattern emerges where sales spike during the festive season and taper off in the months following. This cyclical nature offers valuable insights for businesses planning inventory and marketing strategies. The data indicates a robust market for liquor, with potential growth opportunities in wine if consumer preferences can be swayed or supply issues resolved.