Marshall Alcohol Sales

Top Performers in Alcohol Sales

Chili's Grill & Bar #1419 is leading the pack with impressive total receipts of $31,139 for July 2026. They have a well-balanced sales distribution with $15,808 in liquor and $14,900 in beer. This establishment clearly knows how to cater to both the liquor and beer-loving crowds.

Trailing behind but still strong contenders are El Taco Mexican Restaurant and Applebee's Neighborhood Grill & Bar, with total receipts of $20,523 and $20,029, respectively. El Taco focuses more on liquor, contributing to over half of their sales, while Applebee's sees a more even split between liquor and beer sales.

Noteworthy Establishments

High Horse 1898 and The Ginocchio are making a mark with their unique offerings. High Horse 1898 shows a penchant for liquor sales, which make up nearly 68% of their total receipts. Meanwhile, The Ginocchio stands out with a notable $5,388 in wine sales, the highest wine sales among the top establishments.

East End Pub and Legends Social Club are both thriving with a strong focus on beer and liquor sales, while maintaining zero wine sales. This focus might indicate a targeted marketing strategy or customer preference.

Smaller Players and Trends

Among the smaller players, American Legion Post Home 267 and Jalapeno Tree Mexican Restaurant show a balanced mix of liquor and beer sales, appealing to a diverse clientele. Meanwhile, Rosaria's of Marshall shows a heavy inclination towards liquor, which comprises the majority of its sales.

Interestingly, The Paresian Club showed no sales activity for July, which might be worth investigating for those interested in business opportunities or changes in ownership. Overall, beer and liquor remain the dominant choice across most establishments, with wine playing a smaller but significant role in specific venues.

Alcohol Sales Overview

In July 2026, Marshall saw total alcohol sales amounting to $190,402 across 17 establishments spread over two zip codes. With a significant sum like this, it's clear that the community enjoys a good drink, and there are some fascinating trends when we look at the specifics.

Sales Concentration by Zip Code

The lion's share of alcohol sales came from zip code 75670, which alone accounted for $117,188. This area not only has more establishments (10) but also shows a strong preference for liquor, which makes up 57% of sales. On the other hand, zip code 75672 generated $73,214 from 7 establishments, with liquor also leading at 55% of sales.

Alcohol Preference Patterns

Both zip codes favor liquor, but there's an interesting divergence in the mix. Zip code 75670 has a slightly higher preference for wine at 8%, while beer is more popular in 75672, making up 41% of sales. This indicates a potential opportunity for wine-focused ventures in 75672 to capture an underserved market segment.

Opportunities for New Establishments

Considering the density of establishments, zip code 75672, with only 7 spots, may offer room for new businesses to tap into the growing demand, especially for wine and beer. Meanwhile, the existing 10 establishments in 75670 could explore expanding their wine selections to increase diversity and attract more customers.

Insights and Opportunities

Overall, the data suggests that while both areas favor liquor, there's a nuanced preference for beer in 75672. Entrepreneurs might find opportunities in catering to this local taste, potentially considering craft beer or local brewery partnerships. Meanwhile, the existing market in 75670 could benefit from diversifying into more premium or unique liquor offerings to enhance customer experience and foster loyalty.

Year in Review: Alcohol Sales Trends in Marshall

Over the past year, Marshall has seen some intriguing shifts in alcohol sales. December 2025 was a standout month, with the highest total receipts at $296,566. This spike was largely driven by liquor sales, which alone accounted for over half the total receipts. This December peak suggests a strong holiday season influence, where consumers likely indulged in celebratory purchases.

Throughout the year, liquor consistently dominated the sales mix, occasionally accounting for up to 60% of total sales, such as in December 2025. Beer maintained a steady presence but often played second fiddle to liquor, with sales peaking at $76,164 in March 2026. Wine sales were the smallest segment, but they showed notable increases during certain months, hitting $25,781 in December 2025. This indicates a preference for wine during special occasions or holidays.

In terms of establishment numbers, there was a slight fluctuation, with a peak of 19 establishments from February to March 2026 and a dip to 17 by July 2026. This suggests some market consolidation or closures, which might be affecting overall sales volumes as seen with the declining total receipts in recent months.

The year-on-year comparison highlights a volatile market. For instance, July 2026 saw a significant drop in total receipts by 11.23% compared to the previous month, indicating a potential seasonal lull or market saturation. Conversely, May 2026 experienced an 18.58% increase over April, likely due to spring events and gatherings boosting sales.

Overall, the data suggests that while liquor remains king in Marshall's alcohol market, seasonal trends and consumer behavior shifts present opportunities and challenges for local businesses. Understanding these patterns can help businesses strategize for peak seasons and adjust inventory or marketing efforts to maximize sales potential.