Marshall Alcohol Sales

Top Performers in Marshall's Alcohol Sales

Leading the pack this month is Rosaria’s of Marshall with an impressive total of $44,775 in receipts. Interestingly, none of this revenue came from alcohol sales, which might suggest a large food or event focus. It’s a unique standout in the list, highlighting a different business model that doesn’t rely on alcohol.

The Ginocchio takes second place with $25,634 in total receipts, driven primarily by liquor sales at $16,001. This suggests a strong preference for cocktails and spirits among its patrons, making it a hotspot for those seeking a spirited night out.

Popular Chain Spots

Among the national chains, Chili's Grill & Bar and Applebee's Neighborhood Grill & Bar are neck and neck with total receipts just over $24,000. Both establishments show a balanced mix of liquor and beer sales, indicating their appeal to a broad audience looking for a casual dining experience paired with a drink.

Trends and Notable Insights

El Taco Mexican Restaurant and High Horse 1898 also show strong liquor sales, which suggests a trend towards establishments that can offer a robust selection of mixed drinks. El Taco stands out with minimal wine sales, focusing heavily on beer and liquor instead.

In contrast, The Reserve Bar & Grill has a higher proportion of wine sales compared to other venues, hinting at a more sophisticated or niche market appeal. Meanwhile, Legends Social Club and East End Pub both maintain a balanced approach to liquor and beer sales, catering to varied tastes.

Venues to Watch

Despite smaller total receipts, Blissmoor Valley Ranch Company Store has significant liquor sales relative to its size, which may point to a potential for growth or a dedicated customer base. Don Juan's Mexican Restaurant, with its modest revenue, shows a strong preference for liquor over wine or beer, which could suggest a specialized offering in margaritas or tequila-based drinks.

Finally, The Paresian Club and Chances II Social Club, Inc. reported no sales, raising questions about their operational status or strategic focus during this period.

Highest Concentration of Alcohol Sales

The data from June 2025 shows that Zip Code 75670 leads the way in alcohol sales in Marshall, contributing a substantial $161,946 to the total sales. With 11 establishments, this area not only has more venues compared to its counterpart but also boasts a higher sales volume, making it a hot spot for alcohol sales.

Differences in Alcohol Preferences by Zip Code

Looking at the sales mix, there’s a noticeable preference for liquor in both zip codes. However, Zip Code 75672 has a stronger leaning towards liquor, accounting for 52% of its sales, compared to 42% in Zip Code 75670. Interestingly, beer sales are more pronounced in 75672, making up 41% of its sales, while in 75670, it's at 22%.

Opportunities for New Establishments

With only 8 establishments, Zip Code 75672 offers potential for new businesses, particularly those looking to capitalize on the strong demand for liquor and beer. This area’s lower establishment density presents an opportunity to tap into an eager market that shows diverse alcohol preferences.

Interesting Patterns and Insights

One intriguing insight is the relatively low sales percentage of wine in both areas, with Zip Code 75670 at 8% and 75672 at 7%. This suggests a possible niche market for wine enthusiasts that remains largely untapped. Entrepreneurs could explore wine-centric establishments or events to cater to this underrepresented segment.

Overview of Alcohol Sales in Marshall

Over the past 12 months, Marshall's alcohol sales have shown some interesting dynamics. While January 2025 was the peak month for sales, with total receipts hitting $279,955, the trend has seen fluctuations that suggest both seasonal influences and market shifts. Notably, the number of establishments has remained fairly stable, with minor fluctuations throughout the year, indicating a consistent market presence.

Liquor, Wine, and Beer Sales Trends

Liquor sales have been the primary driver of revenue, consistently generating the highest receipts among the categories. January's liquor sales were robust at $109,832 but saw a rise to $136,494 by May, indicating a possible uptick in consumer preference or pricing strategies. Beer sales also had notable peaks, with a high of $78,122 in May, suggesting a strong summer kickoff. Wine sales, while the smallest category, showed stability with slight increases in some months, peaking in December with $23,742, likely driven by holiday festivities.

Seasonal Patterns and Market Insights

Seasonal trends are evident, particularly with the spike in sales during the winter months of December and January, likely attributed to holiday celebrations and New Year festivities. The mid-year months, such as June, saw a dip in total receipts to $253,438, down by 8.62% from the previous month, hinting at a seasonal lull post-spring.

Market Dynamics and Future Outlook

The fluctuations in sales mix and total receipts suggest a dynamic market in Marshall. The decrease in establishments in June, down by 5%, might indicate consolidation or strategic business decisions by local retailers. As we analyze these trends, businesses could focus on capitalizing during peak sales periods while exploring strategies to boost sales during off-peak months. The data points to an opportunity for targeted marketing efforts and inventory adjustments to align with consumer demand.