Marshall Alcohol Sales

Top Performers in Marshall's Alcohol Scene

In May 2025, Chili's Grill & Bar #1419 stood out as the top alcohol-selling establishment in Marshall with total receipts of $28,622. Liquor sales were notably strong at $16,404, complemented by $11,228 in beer sales. This location has clearly captured a strong local market for both spirits and beer.

Close behind, The Ginocchio amassed $26,594 in total receipts, with a standout performance in wine sales at $7,337, the highest among all establishments. This suggests that The Ginocchio is a go-to destination for wine enthusiasts in the area.

Popular Choices and Trends

El Taco Mexican Restaurant showed a robust performance with $26,370 in total receipts, driven primarily by liquor sales of $16,875. Meanwhile, High Horse 1898 generated $23,978, with a balanced mix of liquor, wine, and beer sales, indicating its appeal across different beverage preferences.

Applebee's Neighborhood Grill & Bar and East End Pub also performed well with total receipts over $20,000. Notably, East End Pub achieved this without any wine sales, highlighting its strength in beer and liquor categories.

Insights for Business Owners

For those looking to invest or expand in Marshall's bar scene, these figures highlight the importance of offering a diverse range of alcoholic beverages. While some establishments excel in liquor or wine, others find success through strong beer sales, demonstrating the varied preferences of local patrons.

Interestingly, several locations, such as Legends Social Club and Jalapeno Tree Mexican Restaurant, show that a focus on either liquor or beer can also lead to successful sales figures, offering potential niche opportunities for new or existing businesses.

Underperformers and Opportunities

On the lower end, establishments like Jose Tequila's and The Reserve Bar & Grill recorded under $6,000 in total receipts, suggesting room for growth or potential repositioning strategies. Meanwhile, Chances II Social Club, Inc., Caddo Distilling Company, LLC, and The Paresian Club reported no sales, indicating potential operational challenges or strategic reevaluations needed.

Concentration of Alcohol Sales

In May 2025, Marshall's total alcohol sales reached an impressive $232,585, spread across 19 establishments. The area with the highest concentration of sales was zip code 75670, boasting $140,280 in total sales. This zip code is home to 11 establishments, indicating a robust market presence. In contrast, zip code 75672 had sales of $92,305 across 8 establishments, suggesting a slightly less dense but still significant market.

Differences in Alcohol Preferences

Analyzing the sales mix reveals some interesting differences in consumer preferences between the two zip codes. In 75670, liquor was the clear favorite, making up 60% of sales, while wine accounted for only 10%, and beer came in at 30%. Meanwhile, in 75672, liquor also led the pack at 57%, but beer had a stronger showing at 39%, and wine was even less popular at 4%. These stats suggest that beer might have more growth potential in 75672 compared to 75670.

Opportunities for New Establishments

Given the current density and sales figures, there are potential opportunities for new establishments, especially in zip code 75672. With fewer establishments but strong sales, this area could benefit from increased competition and variety. Entrepreneurs might consider focusing on beer, given its relatively high sales share, or explore innovative wine offerings to tap into an underserved segment.

Interesting Patterns and Insights

One intriguing pattern is the dominance of liquor sales in both zip codes, highlighting a strong local preference. This trend suggests potential success for businesses that can offer unique or premium liquor selections. Additionally, the significant difference in wine sales between the two areas could indicate differing demographics or cultural preferences that businesses may want to explore further.

Overview of Recent Trends

Over the past 12 months, Marshall's alcohol sales have shown some interesting fluctuations. The most notable peak occurred in January 2025, with total receipts reaching $279,955. This was largely driven by increased liquor sales, which suggests a seasonal spike, possibly due to the holiday season's lingering effects and New Year celebrations.

Seasonal Patterns and Market Dynamics

Looking at the broader trends, there's a noticeable uptick in sales during the winter months, specifically December and January, followed by a decline in the spring. For instance, May 2025 saw a 13.18% drop in total receipts from the previous month. This pattern indicates a potential seasonal buying behavior where consumers are more active during festive periods.

Shifts in Sales Mix

The sales mix between liquor, wine, and beer has also shifted. Liquor consistently leads in sales, suggesting a preference for spirits over beer and wine. However, in December 2024, wine sales spiked, possibly due to holiday gatherings where wine is a popular choice. Beer sales have remained relatively stable but saw a notable dip in February 2025, which might reflect the post-holiday lull.

Market Implications

For businesses, these trends offer valuable insights into consumer behavior. The spike in January and the subsequent decline suggest that marketing efforts could be ramped up in the lead-up to the holiday season to capitalize on increased spending. Additionally, the stable demand for liquor could indicate a growth area for retailers focusing on spirits.

Establishment Changes and Impact

It's also worth noting the changes in the number of establishments over the year. The increase in April 2025 aligns with a rise in receipts, suggesting new or expanded outlets contributed to sales growth. However, the decline in May hints at potential market saturation or seasonal closures, which businesses should consider when planning expansions or new launches.