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Nestled in the heart of Texas, Humble is a vibrant city known for its rich history and proximity to Houston. As a growing suburb, it boasts a diverse community and a dynamic local economy. This report delves into the city's alcohol sales market, offering a comprehensive, data-driven analysis that sheds light on consumer trends and regional preferences as of April 2025.

In the first section, we present a detailed table and analysis of Humble's top alcohol-selling establishments. Discover which local hotspots are leading the market and what this means for the city's retail landscape. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and exploring potential reasons behind these patterns.

Finally, our monthly trends analysis provides insights into how alcohol sales have evolved over the past year. This section offers a closer look at seasonal fluctuations and emerging trends that could impact future market dynamics. Whether you're a business owner, a local resident, or simply curious about Humble's economic pulse, this report is designed to offer valuable insights into the city's alcohol sales scene.

Top 25 Humble Businesses By June 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Humble for June 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
El Refu Bar & Restaurant
$175,817
$156,339
$479
$18,999
2.
Kingwood Country Club
$163,243
$85,778
$42,955
$34,510
3.
Porky's Backyard
$145,484
$100,389
$1,698
$43,397
4.
Pappasitos Cantina
$142,907
$124,541
$2,064
$16,302
5.
Mile High Gentlemen's Club
$138,834
$53,454
$62,684
$22,696
6.
Time Out Tavern
$125,937
$73,673
$5,586
$46,678
7.
1886 Humble Backyard
$123,234
$67,176
$300
$55,758
8.
Los Cucos Mexican Cafe
$121,455
$99,331
$2,947
$19,177
9.
Pappas Seafood House & Oyster Bar 4
$116,165
$81,917
$22,253
$11,995
10.
3d's Krazy Kitchen Bar & Lounge LLC
$116,074
$0
$0
$0
11.
Brick House Tavern + Tap
$90,783
$50,917
$3,817
$36,049
12.
Lupe Tortilla Mexican Restaurant
$88,537
$72,592
$4,843
$11,102
13.
Saltgrass Steakhouse
$79,071
$52,053
$12,222
$14,796
14.
Duke's Htx
$76,655
$46,873
$384
$29,398
15.
Patron Grill 2
$70,140
$55,173
$1,234
$13,733
16.
Texas Roadhouse
$68,977
$41,475
$2,400
$25,102
17.
Golf Club of Houston
$68,928
$38,645
$5,034
$25,249
18.
On the Rox Sports Bar and Grill
$68,633
$41,843
$323
$26,467
19.
Allure Bar and Lounge
$68,161
$0
$0
$0
20.
Main Event - Humble
$67,847
$43,013
$608
$24,226
21.
Hooters
$63,558
$19,232
$243
$44,083
22.
Barney's Billiard Saloon No 9
$62,149
$39,428
$48
$22,673
23.
Big City Wings
$54,624
$23,714
$1,461
$29,449
24.
Carrabbas Italian Grill
$54,119
$15,016
$36,117
$2,986
25.
Euphoria
$51,786
$46,683
$82
$5,021

Top Alcohol Sellers in Humble: June 2025

Leading the pack this June is El Refu Bar & Restaurant with a total of $175,817 in alcohol sales. Their liquor sales are particularly impressive, accounting for $156,339 of that total. It's clear that El Refu is a hotspot for spirits enthusiasts in the area.

Coming in second, Kingwood Country Club boasts strong wine sales, bringing in $42,955, the highest in this category among the top sellers. Their total receipts reached $163,243, showing a balanced mix of liquor and beer sales as well.

Porky's Backyard secured the third spot with $145,484 in sales, driven by a hefty $100,389 from liquor. They also have a robust beer sales figure at $43,397, highlighting their appeal to a diverse crowd.

Noteworthy Trends and Insights

Pappasito's Cantina and Los Cucos Mexican Cafe both demonstrate strong performances with liquor sales dominating their totals. Pappasito's stands out with $124,541 from liquor alone, while Los Cucos follows closely with $99,331 in liquor sales, reflecting a strong preference for cocktails and spirits.

Meanwhile, Mile High Gentlemen's Club presents a unique profile with wine sales ($62,684) significantly outpacing their liquor and beer figures, which is atypical for the venues in this list. Their strategy might be catering to a clientele with a taste for fine wines.

Interestingly, 3D's Krazy Kitchen Bar & Lounge and Allure Bar and Lounge show zero reported sales for liquor, wine, and beer, despite their overall receipts. This discrepancy might be worth exploring for potential business opportunities or adjustments in reporting.

Conclusion

Overall, the June 2025 data provides valuable insights into the alcohol sales landscape in Humble, highlighting key players and interesting trends. Whether it's the dominance of liquor sales at El Refu or the surprising wine preference at Mile High Gentlemen's Club, these figures can help inform strategic decisions for current and prospective business owners in the area.

Humble Zip Codes By June 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Humble for June 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77338
57 $1,482,765
$925,974
$86,153
$384,095
2.
77396
25 $1,181,293
$656,498
$93,942
$246,298
3.
77346
32 $850,673
$552,761
$30,216
$266,204

Overview of Alcohol Sales in Humble

In June 2025, Humble's alcohol sales hit a total of $3,514,731 across 114 establishments. This bustling market is divided among three zip codes, each demonstrating unique consumer preferences and sales dynamics. Let's dive into the specifics of each area to uncover business opportunities and trends.

Top Performing Zip Code: 77338

Leading the pack, zip code 77338 recorded $1,482,765 in sales from 57 establishments, making up the bulk of Humble's market. Liquor reigns supreme here, accounting for 62% of sales, followed by beer at 26% and wine at 6%. The high number of establishments suggests a competitive environment, yet the dominance of liquor sales could indicate room for specialty wine or craft beer options.

Zip Code 77396: A Strong Contender

With sales totaling $1,181,293 from 25 establishments, zip code 77396 is a strong contender. Liquor also leads here, representing 56% of sales, while beer and wine trail behind at 21% and 8%, respectively. The fewer number of establishments compared to 77338 suggests potential for new ventures, particularly in the underrepresented beer and wine segments.

Exploring Opportunities in Zip Code 77346

Zip code 77346, although smaller, brought in $850,673 from 32 establishments. This area shows the highest preference for liquor at 65%, with beer following at 31% and wine at 4%. The high beer sales percentage compared to other areas could signal a growing trend or demand, presenting an opportunity for new beer-focused establishments to tap into this market.

Key Insights and Opportunities

Overall, Humble's alcohol sales landscape is heavily skewed towards liquor, but there's a distinct opportunity for diversification, especially in wine and craft beer. With 77338 having the highest number of establishments, newcomers might find less competition yet significant demand in 77396 and 77346. Understanding these patterns can help businesses identify where to expand or innovate within the market.

Humble Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Humble. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Jun 2025 117 $3,738,808
$2,212,233
$287,406
$948,610
11.4%
May 2025 116 $4,218,140
$2,556,643
$287,300
$1,067,351
8.8%
Apr 2025 118 $3,876,265
$2,374,463
$327,733
$1,033,315
0.7%
Mar 2025 108 $3,848,440
$2,472,477
$263,876
$1,107,707
18.3%
Feb 2025 110 $3,253,394
$2,075,250
$213,336
$923,855
1.2%
Jan 2025 122 $3,291,333
$2,012,054
$210,719
$917,586
9.4%
Dec 2024 119 $3,634,240
$2,266,972
$254,523
$978,035
1.1%
Nov 2024 123 $3,673,202
$2,234,904
$258,106
$1,020,107
6.5%
Oct 2024 121 $3,928,662
$2,324,426
$280,040
$1,082,628
5.1%
Sep 2024 120 $3,737,303
$2,316,839
$296,037
$1,036,740
1.8%
Aug 2024 119 $3,804,721
$2,422,464
$224,038
$1,075,588
17.2%
Jul 2024 119 $3,247,179
$2,084,300
$166,638
$873,249
0%

Overview of Alcohol Sales Trends in Humble

Over the past 12 months, Humble has seen some interesting fluctuations in alcohol sales. The total receipts peaked in May 2025, reaching $4,218,140, marking it as the month with the highest sales. However, June experienced a significant drop of 11.36% in total receipts compared to May, landing at $3,738,808. This suggests a possible seasonal peak in May, potentially driven by events or holidays that boost alcohol consumption.

Changes in Establishments and Their Impact

Throughout the year, the number of establishments in Humble has seen some ups and downs. In April 2025, there was a notable increase to 118 establishments, a rise of 9.26% from March. This expansion coincided with a modest rise in sales, indicating that more venues might have contributed to diversifying consumer options and increasing overall sales volume. However, by June, the number of establishments slightly increased to 117, which didn't offset the decline in sales, suggesting that simply increasing venues doesn't guarantee higher sales.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominates the sales mix. In May 2025, liquor sales reached $2,556,643, the highest of the year, underscoring its strong consumer preference. Even as total sales dropped in June, liquor remained the top category at $2,212,233, although it also saw a decline following the overall trend.

Wine sales have been relatively stable, hovering around the $280,000 mark. This stability suggests a consistent consumer base for wine, unaffected by the fluctuations seen in beer and liquor sales. Notably, wine sales in June were slightly higher than May, indicating a slight shift in consumer preference.

Beer sales fluctuate more noticeably, peaking at $1,107,707 in March 2025. This peak aligns with the overall increase in sales during that month, possibly due to specific events or promotions. By June, beer sales had decreased to $948,610, reflecting the broader downward trend in total sales.

Market Insights

The data suggests seasonality plays a significant role in alcohol sales in Humble. May's peak might be attributed to local events or warmer weather, which typically encourage social gatherings. The consistent dominance of liquor sales points to a strong preference among consumers, while the steady wine sales suggest a dedicated market segment that could be tapped into further.

For businesses, the fluctuations in the number of establishments and their impact on sales highlight the importance of strategic location and market saturation. While increasing the number of outlets can boost sales, it seems more effective when coupled with strategic promotions and events that drive consumer spending.

Economic Overview

Humble, Texas, presents a dynamic economic landscape rooted in its historical ties to the oil industry. This legacy continues to influence the local economy, with energy companies playing a significant role. However, Humble is not solely reliant on oil; it has diversified into sectors such as retail, healthcare, and logistics, benefiting from its proximity to Houston and major transportation hubs.

The business climate in Humble is characterized by a blend of large corporations and thriving small businesses. The city's strategic location near George Bush Intercontinental Airport makes it an attractive spot for companies looking to capitalize on logistical advantages. Recent trends indicate a growth in tech-related startups and services, drawn by the supportive local government and favorable business conditions.

Cultural Scene

Humble boasts a vibrant cultural scene that reflects its rich history and diverse community. The annual Good Oil Days Festival celebrates the city’s oil heritage and draws visitors with its arts, crafts, and live music. Humble is also home to the Charles Bender Performing Arts Center, which hosts a variety of performances and events, ranging from theater productions to concerts.

The local cultural calendar is packed with events that cater to all ages and interests, including the Humble Rodeo and BBQ Cook-Off, which showcases the area's agricultural roots and culinary prowess. These events not only provide entertainment but also strengthen community ties and attract visitors from across the region.

Lifestyle

Humble offers a blend of suburban tranquility and urban convenience, making it a desirable place to live and work. Popular neighborhoods such as Eagle Springs and Fall Creek provide residents with a high quality of life, featuring amenities like parks, trails, and community centers. These neighborhoods are known for their family-friendly environment and strong sense of community.

The Deerbrook Mall area serves as a bustling entertainment district, offering a variety of shopping, dining, and recreational options. This vibrant local character is enhanced by the presence of local businesses and eateries that contribute to Humble's unique charm.

Future Outlook

Humble is poised for continued growth and development, fueled by ongoing infrastructure improvements and strategic urban planning. The city's proximity to Houston positions it well to benefit from regional economic expansion, particularly in sectors like technology and healthcare.

Looking ahead, Humble is focusing on sustainable development and enhancing its appeal to both residents and investors. Upcoming projects include the expansion of residential areas and the development of new commercial spaces, aimed at attracting businesses and fostering economic diversity. These plans promise to bolster Humble's reputation as a thriving, forward-thinking city.