Nestled in the heart of North Texas, Highland Village is a vibrant community known for its picturesque landscapes and thriving local economy. As a suburban gem in the Dallas-Fort Worth metroplex, this city offers a unique blend of small-town charm and modern amenities. In this data-driven analysis, we delve into the dynamics of Highland Village's alcohol sales market, providing insights that reflect the city's economic pulse.
This report begins with an in-depth look at the top alcohol-selling establishments in Highland Village, offering a detailed table and analysis that highlight the key players in the market. Following this, we explore a breakdown of alcohol sales by zip code, revealing which areas boast the highest concentration of sales and what this means for local businesses and consumers. Lastly, a monthly trends analysis provides a comprehensive view of how alcohol sales have evolved over the past year, offering valuable insights into consumer behavior and market trends.
Top 24 Highland Village Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Blue Goose Cantina
|
$115,448 |
$94,743
|
$3,524
|
$17,181
|
| 2. |
Sip and Savor
|
$99,967 |
$54,644
|
$42,532
|
$2,791
|
| 3. |
Salerno Steak House
|
$92,440 |
$53,514
|
$32,869
|
$6,057
|
| 4. |
Hillside Grill
|
$80,684 |
$44,539
|
$29,382
|
$6,763
|
| 5. |
Legends Sports Bar & Grill
|
$58,398 |
$40,142
|
$412
|
$17,844
|
| 6. |
Lambeau's America Kitchen & Taps
|
$50,992 |
$22,600
|
$5,149
|
$23,243
|
| 7. |
Shoal Creek Tavern
|
$49,106 |
$30,300
|
$9,681
|
$9,125
|
| 8. |
Buffalo Wild Wings Grill & Bar
|
$46,509 |
$13,023
|
$1,100
|
$32,386
|
| 9. |
Kosmik Fusion
|
$44,776 |
$0
|
$0
|
$0
|
| 10. |
Torchy's Tacos
|
$44,201 |
$27,261
|
$14,007
|
$2,933
|
| 11. |
The Brass Tap
|
$39,769 |
$18,704
|
$3,135
|
$17,930
|
| 12. |
The Houston Cheesecake Factory Corporation
|
$39,696 |
$25,217
|
$9,326
|
$5,153
|
| 13. |
Dragon House
|
$29,523 |
$13,632
|
$10,915
|
$4,976
|
| 14. |
Grimaldi's Pizzeria / Coal Brick Oven Pizzeria
|
$28,839 |
$5,787
|
$16,863
|
$6,189
|
| 15. |
Awesome Times
|
$23,753 |
$12,601
|
$2,644
|
$8,508
|
| 16. |
Salerno's Italian Restaurant
|
$15,054 |
$6,944
|
$6,396
|
$1,714
|
| 17. |
Delhi6 Indian Kitchen & Bar
|
$14,238 |
$8,704
|
$2,767
|
$2,767
|
| 18. |
Berries & Batter Cafe
|
$9,078 |
$3,186
|
$5,799
|
$93
|
| 19. |
Amc Theatres Highland Village 12
|
$8,892 |
$8,892
|
$0
|
$0
|
| 20. |
Seven Mile Cafe
|
$5,285 |
$2,547
|
$2,675
|
$63
|
| 21. |
Honey Berry's Pancakes & Cafe Highland Village
|
$4,395 |
$4,395
|
$0
|
$0
|
| 22. |
Rosa's Cafe & Tortilla Factory #30
|
$1,947 |
$1,153
|
$0
|
$794
|
| 23. |
Applebee's Neighborhood Grill & Bar
|
$0 |
$0
|
$0
|
$0
|
| 24. |
Mt Fuji
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Highland Village
In June 2025, Blue Goose Cantina takes the lead in Highland Village with total alcohol sales of $115,448. This lively spot is particularly popular for its liquor sales, which account for a whopping $94,743 of their total receipts. Beer sales also contribute significantly, making Blue Goose a favorite among patrons.
Close on their heels is Sip and Savor, with a total of $99,967 in sales. What sets them apart is their strong wine sales, which make up nearly half of their receipts at $42,532. This makes Sip and Savor a go-to spot for wine enthusiasts in the area.
Notable Trends and Changes
One interesting trend is Legends Sports Bar & Grill, which shows a strong preference for beer, with $17,844 in beer sales. This is the highest beer sales figure among all establishments, cementing its reputation as a popular spot for beer lovers.
Another intriguing development is the performance of Kosmik Fusion, which reports no alcohol sales at all. This might indicate a temporary closure or a shift in business focus, presenting a potential opportunity for new or existing competitors.
Unique Highlights
Buffalo Wild Wings Grill & Bar stands out with robust beer sales of $32,386, despite having relatively low wine and liquor sales. This suggests that their customer base primarily enjoys a casual, beer-centric dining experience.
Meanwhile, AMC Theatres Highland Village 12 reports alcohol sales exclusively from liquor, totaling $8,892. This indicates a niche market for moviegoers looking to enjoy a drink with their film, which could be an interesting segment for other businesses to explore.
Highland Village Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 24 | $902,990 |
$492,528
|
$199,176
|
$166,510
|
7.2%
↓
|
| May 2025 | 25 | $973,502 |
$554,286
|
$231,135
|
$188,081
|
1.1%
↑
|
| Apr 2025 | 26 | $963,058 |
$514,608
|
$215,186
|
$188,488
|
2.1%
↓
|
| Mar 2025 | 24 | $983,342 |
$548,184
|
$236,577
|
$198,581
|
15.5%
↑
|
| Feb 2025 | 24 | $851,387 |
$468,834
|
$213,284
|
$169,269
|
2.4%
↓
|
| Jan 2025 | 24 | $872,497 |
$472,302
|
$211,051
|
$189,144
|
15.5%
↓
|
| Dec 2024 | 25 | $1,032,492 |
$570,827
|
$261,630
|
$200,035
|
12.9%
↑
|
| Nov 2024 | 25 | $914,347 |
$507,899
|
$221,657
|
$184,791
|
2.9%
↑
|
| Oct 2024 | 26 | $888,840 |
$474,695
|
$216,027
|
$198,118
|
1%
↓
|
| Sep 2024 | 27 | $898,232 |
$498,225
|
$210,782
|
$189,225
|
5.3%
↓
|
| Aug 2024 | 26 | $948,173 |
$538,732
|
$226,550
|
$182,891
|
7.4%
↑
|
| Jul 2024 | 25 | $882,864 |
$509,699
|
$191,451
|
$181,714
|
0%
↑
|
Overall Sales Trends
Over the past 12 months, Highland Village has seen some interesting trends in alcohol sales. The month with the highest total receipts was December 2024, peaking at $1,032,492. This surge is typical for the holiday season when celebrations are abundant. However, since then, there has been a noticeable decline in total receipts, dropping to $902,990 by June 2025, which represents a 7.24% decrease from May 2025.
Seasonal Patterns and Market Changes
Looking at the seasonal patterns, sales tend to climb during the warmer months, with a notable increase in August 2024, when sales rose by 7.4%. This trend might be attributed to summer festivities and vacations. Conversely, there was a sharp decline in January 2025, with a 15.5% drop compared to December, likely due to post-holiday spending fatigue.
Sales Mix: Liquor vs. Wine vs. Beer
In terms of product mix, liquor consistently dominated the sales, making up over half of the total revenue each month. The highest liquor sales were recorded in December 2024 at $570,827. Wine sales also showed strong performance, particularly in December 2024 and March 2025. Interestingly, beer sales remained relatively stable, with a slight peak in March 2025 at $198,581.
Market Implications
The decline in the number of establishments, from 27 in September 2024 to 24 in June 2025, suggests a consolidating market. This might indicate increased competition or changing consumer preferences. Businesses should consider these trends when planning inventory and marketing strategies, focusing on peak seasons and product preferences to maximize sales.
Year-Over-Year Observations
While specific year-over-year figures aren't provided, the general trend indicates a peak in holiday months followed by steady declines. To capture more consistent sales, businesses might explore promotions or events during the off-peak months to stimulate demand. Tailoring offerings to consumer preferences, particularly in liquor, could also bolster sales performance throughout the year.
Economic Overview
Highland Village, Texas, boasts a dynamic and diverse economy characterized by a strong presence of retail, healthcare, and professional services. The city benefits from its proximity to the Dallas-Fort Worth metroplex, attracting businesses seeking access to a large and affluent customer base. Recent economic trends indicate a steady growth in small and medium-sized enterprises, particularly in tech and innovative startups, contributing to a vibrant business climate.
The city's strategic location along major highways makes it a hub for logistics and distribution companies. In addition, Highland Village's economic development initiatives focus on fostering entrepreneurship and supporting local businesses, ensuring a robust foundation for sustained economic growth.
Cultural Scene
Highland Village offers a rich cultural tapestry, with numerous events and festivals celebrating the community's spirit and diversity. The annual Highland Village Balloon Festival is a highlight, drawing visitors from across the region for a weekend of vibrant hot air balloons, live music, and family-friendly activities.
The city also hosts Art Festival on the Green, showcasing local artists and artisans, enhancing its reputation as a cultural hotspot. With its numerous parks and recreational facilities, Highland Village provides ample opportunities for residents and visitors to engage in outdoor activities and enjoy the natural beauty of the area.
Lifestyle
Highland Village is known for its welcoming neighborhoods, offering a variety of housing styles that cater to diverse preferences. Areas like Castlewood and Chapel Hill are particularly popular, known for their well-maintained homes and community-oriented atmosphere.
The Shops at Highland Village serves as the city's entertainment and shopping district, featuring a mix of retail stores, dining options, and entertainment venues. Residents enjoy a suburban lifestyle with easy access to urban amenities, making Highland Village a desirable place to live and work.
Future Outlook
The future of Highland Village looks promising, with several development projects in the pipeline aimed at enhancing the city's infrastructure and residential offerings. Planned expansions in commercial and residential spaces are expected to attract new residents and businesses, further boosting the local economy.
The city is committed to sustainable growth, with efforts to improve public transportation and green spaces. As Highland Village continues to evolve, it is poised to maintain its status as a thriving, vibrant community with abundant opportunities for investors and residents alike.