Highland Village Alcohol Sales

Top Performers in Highland Village

Leading the pack, Sip and Savor at 1201 Shoal Creek takes the crown with total receipts of $125,225. It's clear they have a well-balanced portfolio, with liquor and wine sales almost neck and neck at $63,523 and $58,346 respectively. Their focus on wine is notable, given it's a close second to liquor sales.

Coming in second, Blue Goose Cantina at 4121 Barton Creek, Suite 100, shows a strong preference for liquor, with a whopping $84,611 in sales, making up the bulk of their $100,042 total receipts. Their beer sales are also quite robust at $12,888, indicating a diverse alcohol menu.

Steady Performers

Salerno Steak House at 2300 Highland Village Rd, Suite 500, follows closely with $96,519 in total sales. Liquor is their top performer at $54,747, but they also maintain strong wine sales at $35,472. This balanced approach seems to cater well to their patrons.

Hillside Grill at 3140 Justin Rd, with total receipts of $86,508, shows a similar pattern, with liquor sales leading at $48,431. They also have a notable wine following, with $31,276 in sales, rounding out their offerings with some beer sales.

Interesting Trends

Lambeau's America Kitchen & Taps at 4131 Deer Creek, Suite 110, has an interesting split, with beer sales ($32,390) slightly edging out liquor ($32,305). This suggests a strong beer-drinking clientele, making it a hotspot for beer enthusiasts.

Meanwhile, Legends Sports Bar & Grill at 1940 Justin Rd, Suite 102, leans heavily on liquor sales at $46,768. Beer is also a big part of their strategy, contributing $21,472 to their total $68,566 receipts.

Noteworthy Mentions

Shoal Creek Tavern at 1701 Shoal Creek, Suite D100, shows a strong focus on liquor with $35,914 in sales out of $48,831 total receipts. Wine and beer play supportive roles, but liquor is clearly their main attraction.

On the other end, Buffalo Wild Wings Grill & Bar at 3780 Justin Rd, is a beer powerhouse with $34,988 in beer sales, dominating their $49,317 total receipts. This indicates a major draw for sports fans and beer lovers alike.

Zero Sales Observations

It's worth noting some establishments, like Applebee's Neighborhood Grill & Bar and Kosmik Fusion, reported zero sales, which could indicate temporary closures or strategic shifts away from alcohol sales. Keeping an eye on these could reveal new opportunities or trends in the area.

Overall Sales Trends

Over the past year, Highland Village saw some interesting shifts in alcohol sales. The highest sales occurred in December 2024, peaking at $1,032,492. This isn't too surprising, given the holiday season's typical boost. By contrast, sales in January 2025 dipped significantly to $872,497, marking a 15.5% drop, aligning with the post-holiday slowdown.

Monthly Fluctuations

May 2025 showed a small but positive increase in total receipts, rising 1.08% from April, despite a decrease in the number of establishments from 26 to 25. This suggests that existing businesses were more efficient or saw increased customer traffic. April, interestingly, had a rise in establishments but experienced a dip in sales, indicating that more competitors didn't necessarily translate to better overall sales.

Sales Mix Insights

Liquor consistently dominated the sales mix throughout the year, often accounting for over half of the total sales each month. Wine sales remained strong but more stable, showing less month-to-month variability compared to liquor. Beer sales, while significant, generally trailed behind liquor and wine but displayed notable resilience, especially during the late spring and early summer months.

Seasonal Patterns and Market Insights

The data highlights predictable seasonal trends, with spikes in sales during warmer months and around major holidays. The December sales surge aligns with holiday festivities, while a smaller bump in sales during August likely coincides with end-of-summer celebrations. The shifts in the number of establishments also suggest a dynamic market, with businesses entering and exiting, reflecting changing consumer preferences and competitive pressures.

Implications for Businesses

For businesses looking to capitalize on these trends, focusing on liquor and wine, particularly during peak months, could be a winning strategy. Additionally, maintaining strong marketing and promotion efforts during the off-peak months, like January and February, might help mitigate the usual post-holiday sales slump. The fluctuating number of establishments also indicates opportunities for new entrants to capture market share during these transitions.