Boerne Alcohol Sales

Top Performers in Boerne's Alcohol Sales

Leading the pack in June 2025, Tapatio Springs Hill Country Resort stands out with total alcohol sales amounting to $199,549. This resort has a balanced mix of liquor, wine, and beer sales, with liquor slightly over the halfway mark at $100,236. Their strong performance could be attributed to attracting both local and tourist clientele seeking a full resort experience.

In second place, El Mirasol at Napa Oaks recorded impressive sales of $162,893, with a dominant focus on liquor, which accounted for a staggering $150,235. This shows a clear preference for cocktails and spirits among their patrons, leaving wine and beer in the shadows.

Noteworthy Establishments and Trends

The Clubs and Lodges at Cordillera Ranch and Peggy's on the Green follow with receipts of $97,464 and $74,628, respectively. Cordillera Ranch shows a notable lean towards wine, almost matching their liquor sales, suggesting a clientele with a taste for finer selections. Meanwhile, Peggy’s has a more balanced approach between liquor and wine sales.

Interestingly, El Chaparral Cocina y Cantina and Sauced Wing Bar show strong liquor sales, with El Chaparral bringing in $53,342 from liquor alone. Sauced Wing Bar has its beer sales catching up with liquor, highlighting a possible trend of beer lovers flocking to this spot for a more casual drinking experience.

Observations in the Mid and Lower Bracket

Moving to the mid-tier establishments, Salvador Dobbs and Sunny's All Day Brunch & Bar have significant contributions from liquor sales. Salvador Dobbs sees a balanced approach with a strong showing in beer, whereas Sunny's focuses heavily on liquor, suggesting a clientele that prefers stronger drinks with brunch.

At the tail end, Das Festival of Kendall listed zero alcohol sales, possibly indicating a data entry issue or a temporary closure. On the other hand, Bevy Hotel maintains a steady stream with a balanced distribution across liquor, wine, and beer, indicating a diverse customer base with varied preferences.

Concentration of Alcohol Sales

In Boerne, the zip code of 78006 is the clear leader in alcohol sales, accounting for a whopping $1,329,618 out of the total $1,523,959 in June 2025. With 38 establishments, it's no surprise this area is booming with activity, making it the prime spot for alcohol sales in the region.

Type of Alcohol Sold

There's a noticeable difference in the types of alcohol sold between the two zip codes. In 78006, liquor reigns supreme, making up 62% of sales, while in 78015, the preference shifts slightly with liquor at 46% and beer at 35%. This could indicate a more diverse taste in 78015 compared to the predominantly liquor-loving 78006.

Opportunities for New Establishments

With only 4 establishments, zip code 78015 presents a golden opportunity for new businesses. Given its current sales of $194,341, there's potential for growth, especially in the beer and wine segments, which might attract different demographics or complement existing offerings.

Interesting Patterns and Insights

One interesting insight is the substantial difference in establishment density between the two zip codes. While 78006 is densely packed with businesses, 78015 is relatively sparse, suggesting untapped potential. Additionally, the high concentration of liquor sales in 78006 could indicate a strong preference or need for upscale bars or liquor stores, whereas 78015's balanced sales mix might benefit from a more varied approach.

Overview of Alcohol Sales in Boerne

Over the past year, Boerne's alcohol sales have showcased some fascinating trends that reflect both seasonal demand and consumer preferences. The most significant spike occurred in May 2025, with total receipts reaching $1,500,194, marking the highest sales month in the past 12 months. This was a substantial 15.89% increase from the previous month, likely driven by seasonal events or holidays.

Monthly Fluctuations and Establishment Changes

There was a notable fluctuation in sales throughout the year, with receipts reaching a low in January 2025 at $987,446, a 25.92% drop compared to December 2024. Interestingly, while the number of establishments generally hovered around 38-40, there were slight monthly changes, with a small peak in March 2025 correlating with a 36.24% rise in sales, hinting at potential new entrants in the market.

Trends in Liquor, Wine, and Beer Sales

Looking at the sales mix, liquor consistently dominated the market, peaking at $904,498 in May 2025. Wine and beer sales also saw their highs in this month, but liquor's market share suggests a strong local preference. Beer sales remained relatively stable, while wine sales saw a more varied pattern, with a noticeable dip in February 2025.

Seasonal Patterns and Market Insights

Seasonal patterns were evident, with peaks often aligning with festive periods like December and May, traditionally associated with high social activity. The data indicates that consumer behavior in Boerne is influenced by both external factors like holidays and internal factors such as market entrants or promotional activities.

Implications for Business

For businesses looking to capitalize on these trends, focusing on liquor could prove beneficial, given its consistent high demand. Additionally, understanding the seasonal spikes and aligning marketing efforts with these periods can optimize sales. The relatively stable number of establishments suggests a competitive but not overly saturated market, offering opportunities for strategic market entry or expansion.