Milam County Alcohol Sales

Top Alcohol-Selling Establishments in Milam - May 2025

Leading the pack in Milam this May is Guzman Family Enterprises, Inc. at 1533 W Cameron Ave. With total receipts of $26,305, they hold the top spot primarily due to their impressive liquor sales of $18,613. Beer sales also contributed significantly with $7,524, while wine sales were minimal at $168.

Close behind is Maricela's Bar & Grill, LLC at 1525 W Cameron Ave, boasting total receipts of $23,648. Liquor sales are their strong suit at $19,259, with beer sales adding $4,389. Interestingly, they reported no wine sales this month.

Piano Bar & Steakhouse at 1700 W Cameron Ave secured a respectable third place with $18,360 in total receipts. Liquor sales were notable at $12,652, complemented by $4,827 in beer sales. They also had the highest wine sales among these top establishments, bringing in $881.

The Lampasas Beer Market at 101 S Fannin Ave is a beer lover’s paradise, with beer sales accounting for $9,955 of their $16,829 total receipts. Liquor sales were $6,611, while wine contributed $263 to their earnings.

At The Ranch on 415 W US Highway 79, beer sales dominated with $9,039 out of their total $13,872 in receipts. Liquor and wine sales were considerably lower at $4,696 and $137, respectively.

Bob's Steak House at 1710 Industrial Blvd saw total receipts of $8,925, with liquor sales leading at $4,539. Beer sales followed at $3,849, and wine added $537 to their total.

El Charro Mexican Restaurant Bar and Grill at 406 N Travis Ave had total receipts of $4,562. Their sales were split between liquor ($2,515) and beer ($2,033), with wine being a minor player at $14.

Notably, Boogie's Texas Bar & Grill at 220 S Wilcox St reported zero sales across all categories, which could indicate a closure or operational pause this month.

Los Comales at 2106 N Travis Ave managed to pull in $3,136, with beer sales of $1,636 leading the way. Liquor and wine sales were $1,230 and $270, respectively.

Finally, Coronas Mexican Restaurant #3 at 133 N Main St had total receipts of $2,861, with liquor sales making up $1,990 of that amount. Beer contributed $871, while there were no wine sales reported.

Surprisingly, Dusty Boots Arena at 306 Oak St reported no sales in any category this month, which might be worth monitoring for potential business changes or events.

Concentration of Alcohol Sales

When we look at alcohol sales in Milam for May 2025, it's clear that Zip Code 76567 is leading the charge with a whopping $89,566 in total sales. This area has 7 establishments, which gives it a strong presence and likely a higher customer base. In comparison, Zip Code 76520, with only 4 establishments, recorded $33,452 in sales, making it less dominant in the market.

Alcohol Sales Mix

The types of alcohol sold differ significantly between the two zip codes. In 76567, liquor dominates the sales mix at 64%, with beer following at 30%, and wine barely making a dent at 1%. Conversely, in 76520, beer takes the lead at 52%, followed by liquor at 45%, indicating a more balanced demand between these two categories, while wine remains minimal at 3%.

Opportunities for New Establishments

With only 11 establishments distributed across the two zip codes, there's room for growth, especially in Zip Code 76520. The current density suggests that additional outlets could cater to the strong beer market or further explore the liquor sales potential, possibly increasing market competition and choice for consumers.

Interesting Patterns and Insights

A notable pattern is the stark difference in sales mix between the zip codes, which may reflect differing consumer preferences or demographics. This insight could guide new businesses in targeting their offerings to match local tastes. Additionally, the low percentage of wine sales in both areas suggests untapped potential for businesses looking to diversify their product lines.

Overview of Alcohol Sales Trends in Milam

Over the past year, Milam's alcohol sales have exhibited notable fluctuations, characterized by both seasonal patterns and changes in consumer preferences. The year reached its peak in April 2025, with total receipts hitting an impressive $208,745 across 14 establishments. This surge represents a significant uptick of 35.23% from the previous month, likely driven by seasonal factors or local events that boosted demand.

Monthly Fluctuations and Establishment Changes

Interestingly, the number of establishments has also shown some variability, peaking at 14 in April before dropping to 11 by May 2025. This shift could indicate a competitive market where businesses are opening and closing, or perhaps a consolidation trend. The sharp decline in May's sales by 41.07%, despite maintaining a moderate number of establishments, suggests a potential saturation or a shift in consumer spending habits post-peak season.

Shifts in Sales Mix: Liquor, Wine, and Beer

When examining the sales mix, liquor consistently dominates the receipts, though its proportion varies. For instance, in March 2025, liquor sales spiked to $90,189, suggesting a temporary preference for spirits, possibly influenced by promotions or consumer trends. Beer sales, while generally steady, experienced a notable high in October 2024 at $114,297, indicating a potential seasonal preference or event-driven demand.

Wine, though the smallest segment, saw its highest sales in January 2025 at $2,771, hinting at a seasonal spike perhaps due to holiday festivities or New Year celebrations. However, wine sales remain relatively stable, indicating a niche but consistent market.

Implications for the Market

The data suggests that Milam's alcohol market is dynamic, with significant monthly fluctuations influenced by both internal market factors and external events. Businesses might consider aligning their strategies with these trends, capitalizing on peak months and preparing for potential downturns. Moreover, understanding the shifts in consumer preferences between liquor, beer, and wine can inform inventory and marketing strategies to better meet the demands of the local market.