Milam County Alcohol Sales

Top Performers in Milam's Alcohol Scene

In June 2025, the top two establishments by total receipts were the RED STAG GRILL and the GARAGE OIL DISTILLERY, each bringing in nearly $45,000. Interestingly, neither reported any sales in liquor, wine, or beer, suggesting their revenue might stem from non-alcoholic offerings or possibly other business activities.

MARICELA'S BAR & GRILL, LLC took the third spot with $25,496 in total receipts, primarily from liquor sales amounting to $19,377. This indicates a strong preference for spirits among its patrons, with beer contributing a smaller but still significant portion of their sales.

Notable Trends and Insights

While THE EAST BELL TAPHOUSE reported a modest total of $13,992, it stood out with a dominant focus on beer sales, which accounted for $13,245. This demonstrates a clear market position as a go-to beer spot in the area.

On the lower end, DUSTY BOOTS ARENA reported zero sales across all categories. This could suggest a recent opening, temporary closure, or a focus on non-alcoholic events and activities.

Opportunities for Business Owners

For those in the business or looking to invest, establishments like MARICELA'S BAR & GRILL and GUZMAN FAMILY ENTERPRISES, INC. show a robust market for liquor. Meanwhile, the success of THE EAST BELL TAPHOUSE highlights potential in beer-focused ventures. Understanding these trends can help tailor offerings to meet local demand.

Concentration of Alcohol Sales

In June 2025, Milam saw a total of $219,000 in alcohol sales spread across 15 establishments. The majority of these sales were concentrated in zip code 76567, which accounted for a whopping $189,351. This suggests a robust market presence, with 11 establishments driving most of the sales activity in this area.

Differences in Alcohol Preferences

When we look at the sales mix, it's clear that each zip code has its own unique preferences. In zip code 76567, liquor sales made up 28% of the total, with beer also being quite popular at 21%, while wine barely made a dent at 1%. Meanwhile, in zip code 76520, there's a heavier emphasis on beer, which makes up 51% of sales, and liquor at 46%, indicating a different consumer preference compared to 76567.

Opportunities for New Establishments

Considering the current establishment density, zip code 76567 might seem saturated with 11 places already serving the area. However, given the high sales volume, there might still be room for niche markets or specialty stores. On the other hand, zip code 76520, with only 4 establishments, presents a potential opportunity for new businesses to tap into the existing market, especially with the significant beer and liquor sales.

Interesting Patterns and Insights

One interesting pattern is the stark difference in wine sales across both zip codes, which are negligible. This might indicate a potential untapped market for wine enthusiasts or a need for more targeted marketing strategies. Additionally, the overall sales figures suggest a healthy demand for alcohol in Milam, with potential for growth in underrepresented categories like wine in both areas.

Overview of Alcohol Sales in Milam

Over the past year, Milam has seen some interesting trends in alcohol sales. The most notable highlight is the steady rise in total receipts, peaking in June 2025 with a striking $219,000. This marks a significant upswing of nearly 30% from May 2025. Despite fluctuations, the number of establishments remained stable at 15, suggesting a consistent market presence.

Monthly Variations and Seasonal Patterns

Looking at seasonal patterns, there was a noticeable dip in sales during the winter months of December 2024 and January 2025, before rebounding sharply in the spring. March and April 2025 were particularly strong, with total receipts increasing by over 20% each month. This resurgence could be linked to seasonal events or warmer weather drawing more consumers out for social gatherings.

Sales Mix Insights: Liquor, Wine, and Beer

The sales mix revealed some intriguing shifts. Liquor consistently contributed the highest portion of sales, notably peaking in March 2025 with over $90,000. Beer sales also showed strong performance, especially in October 2024, when they hit $114,297. Wine, while the smallest category, saw a steady presence with minor fluctuations, suggesting a stable but niche market.

Market Dynamics and Business Implications

These trends point to a resilient market for alcohol in Milam, with a clear preference for liquor and beer. The steady number of establishments, despite some monthly changes, indicates a solid business environment. However, the recent peak in June 2025, following a dip earlier in the year, suggests that businesses should remain agile and responsive to seasonal demand shifts to maximize sales opportunities.