Howard County Alcohol Sales

Top Alcohol-Selling Establishments in Howard

Leading the charge in Howard's alcohol sales for April 2025 is CROSSROAD, located at 3101 S US Highway 87. With total receipts amounting to $96,402, it's clear that their focus on liquor and beer, especially liquor at $66,563, is paying off. Interestingly, CROSSROAD's wine sales are nonexistent, suggesting a strategy concentrated on spirits and beer.

In second place is THE TRAIN CAR, LLC at 100 S Main St, with total receipts of $62,407. This establishment shows a more balanced approach, with substantial sales in liquor ($38,896) and beer ($22,694), alongside a small but noteworthy $817 in wine. Compared to CROSSROAD, THE TRAIN CAR has a broader beverage offering.

JUDI'S WILD WEST WINGZ, LLC on 1506 E 4th St takes third place with $57,605 in total receipts. Notably, beer sales lead the way here at $34,483, overshadowing liquor sales. This suggests a clientele that prefers beer, aligning with the venue's casual, wing-focused dining experience.

Mid-Tier Performers

HOTEL SETTLES at 200 E 3rd St earned $48,605, with a strong emphasis on liquor sales at $32,471. It's interesting to see their wine sales at $4,710, the highest among the top venues, indicating a more upscale or diverse offering that caters to a different segment of patrons.

ALBERTO'S and DEVOUR are neck and neck, with total receipts of $27,564 and $24,594, respectively. Both establishments prioritize liquor, but ALBERTO'S shows a modest beer presence, while DEVOUR has a more significant focus on liquor, suggesting different target demographics or atmospheres.

Notable Observations

Surprisingly, the BIG SPRING STATE HOSPITAL VOLUNTEER ADVISORY INC reported $44,776 in total receipts, yet all sales categories are marked zero. This anomaly raises questions about the reporting or nature of their business activities.

On the other end, several establishments, including BIG CASINOS and BIG SPRING DISTILLERS, reported zero sales across the board. This might indicate temporary closures or operational changes worth investigating for potential opportunities or shifts in the local market.

Overall Sales Trends

Over the past 12 months in Howard, alcohol sales have experienced fluctuations, with the highest sales recorded in May 2024 at $490,838. As of April 2025, sales have slightly increased to $454,598, marking a modest rise of 2.4% from March 2025. The total number of establishments has also grown, reaching 23 in April 2025, up from 22 in March. This growth in establishments correlates with the sales increase, suggesting a healthy market expansion.

Seasonal Patterns

The data shows significant seasonal patterns, with peaks during May 2024 and December 2024. The spike in May could be attributed to early summer festivities or events, while December's increase likely ties to holiday celebrations. In contrast, the dip in January 2025, where sales dropped by 23.41%, reflects the typical post-holiday slowdown, as consumers tend to tighten their budgets after the festive season.

Sales Mix: Liquor vs. Beer vs. Wine

Examining the sales mix, liquor consistently dominates the market, making up the largest portion of sales each month. In April 2025, liquor sales were $248,853, significantly outpacing beer and wine. Beer sales, however, have shown resilience, maintaining a strong presence, with April 2025 sales at $153,725, despite a slight decrease from March. Wine sales remain the smallest segment, with a steady but minimal contribution, indicating potential growth opportunities for market players willing to innovate or market differently.

Market Insights and Opportunities

Comparing year-over-year trends, it appears the market has been relatively stable with slight growth. The increase in establishments suggests a competitive but promising environment for new entrants or expansions. The clear preference for liquor and beer presents opportunities for targeted promotions or product diversification. Meanwhile, the underrepresented wine market could benefit from strategic marketing efforts to tap into potential consumer interest that hasn't been fully realized.