Nestled in the heart of Texas, Howard is a vibrant community known for its rich history and dynamic local culture. As part of the state's expansive landscape, Howard holds a unique position, offering insights into the broader economic trends of Texas. This report delves into the city's alcohol sales, providing a comprehensive, data-driven analysis of the market as of April 2025.
In the following sections, readers will discover a detailed examination of Howard's top alcohol-selling establishments. Through a meticulously compiled table, we highlight which venues lead in sales and what this reveals about consumer preferences. Following this, our breakdown by zip code uncovers the areas with the highest concentration of alcohol sales, offering a geographical perspective on consumption patterns across the city.
Finally, our monthly trends analysis provides a clear picture of how alcohol sales have evolved over the past year, identifying key periods of growth or decline. This section offers valuable insights into seasonal variations and potential factors influencing these changes. Together, these analyses paint a comprehensive picture of Howard's alcohol market, offering valuable insights for businesses, policymakers, and residents alike.
Top 19 Howard Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Crossroad
|
$113,181 |
$0
|
$0
|
$0
|
| 2. |
Judi's Wild West Wingz, LLC
|
$51,596 |
$19,461
|
$18
|
$32,117
|
| 3. |
Hotel Settles
|
$46,831 |
$31,852
|
$4,123
|
$10,856
|
| 4. |
The Train Car, LLC
|
$42,224 |
$23,812
|
$547
|
$17,865
|
| 5. |
The 213
|
$35,120 |
$27,457
|
$339
|
$7,324
|
| 6. |
Alberto's
|
$24,493 |
$16,726
|
$407
|
$7,360
|
| 7. |
Eagles Lodge #3188
|
$17,135 |
$12,062
|
$0
|
$5,073
|
| 8. |
Devour
|
$16,632 |
$12,741
|
$620
|
$3,271
|
| 9. |
El Jalisco Bar & Grill
|
$13,990 |
$6,930
|
$0
|
$7,060
|
| 10. |
Arroyo Grill
|
$11,647 |
$7,201
|
$288
|
$4,158
|
| 11. |
J Jayz Bar & Grill
|
$8,194 |
$4,822
|
$0
|
$3,372
|
| 12. |
The Pub Downtown
|
$5,713 |
$2,110
|
$0
|
$3,603
|
| 13. |
Carlos Restaurant
|
$5,346 |
$3,433
|
$0
|
$1,913
|
| 14. |
Gm Beverages LLC
|
$3,242 |
$2,476
|
$0
|
$766
|
| 15. |
Towneplace Suites Big Spring
|
$2,610 |
$1,200
|
$20
|
$1,390
|
| 16. |
Yasumi
|
$0 |
$0
|
$0
|
$0
|
| 17. |
Big Spring Distillers
|
$0 |
$0
|
$0
|
$0
|
| 18. |
Desert Flower Gallery and Art Bar
|
$0 |
$0
|
$0
|
$0
|
| 19. |
El Rey
|
$0 |
$0
|
$0
|
$0
|
Top Performers in September 2025
Leading the pack in Howard for September 2025, CROSSROAD raked in a whopping $113,181 in total receipts, despite not recording any sales in liquor, wine, or beer categories. This suggests that their revenue might be driven by other avenues, perhaps food or entertainment.
Meanwhile, JUDI'S WILD WEST WINGZ, LLC is the standout performer in alcoholic sales, with total receipts of $51,596. Their beer sales dominated at $32,117, showing a strong preference among patrons for brews, while liquor also contributed significantly with $19,461.
Strong Contenders
HOTEL SETTLES and THE TRAIN CAR, LLC follow closely with $46,831 and $42,224 in total receipts, respectively. HOTEL SETTLES leans heavily on liquor sales, bringing in $31,852, whereas THE TRAIN CAR, LLC shows a balanced approach with significant sales in both liquor and beer.
THE 213 and ALBERTO'S also make noteworthy contributions to the scene, with THE 213 generating $35,120, primarily from liquor, and ALBERTO'S close behind at $24,493, also driven by liquor sales.
Interesting Observations
It's intriguing to note that several establishments, like YASUMI and BIG SPRING DISTILLERS, reported no sales this month. This could indicate potential operational challenges or a strategic shift in their business models.
Meanwhile, EL JALISCO BAR & GRILL bucks the liquor trend with almost equal sales in liquor and beer, hinting at a diverse customer base. This blend might be an approach for other establishments to consider in attracting a wider audience.
Howard Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 19 | $397,954 |
$172,283
|
$6,362
|
$106,128
|
6.4%
↓
|
| Aug 2025 | 20 | $424,967 |
$268,149
|
$7,467
|
$149,351
|
4.7%
↑
|
| Jul 2025 | 21 | $405,861 |
$236,183
|
$7,271
|
$130,566
|
8.8%
↓
|
| Jun 2025 | 23 | $444,876 |
$271,164
|
$5,270
|
$136,600
|
1.6%
↑
|
| May 2025 | 22 | $437,732 |
$263,399
|
$6,780
|
$160,161
|
3.7%
↓
|
| Apr 2025 | 23 | $454,598 |
$248,853
|
$7,244
|
$153,725
|
2.4%
↑
|
| Mar 2025 | 22 | $443,932 |
$263,571
|
$8,085
|
$172,276
|
15.4%
↑
|
| Feb 2025 | 20 | $384,528 |
$216,591
|
$6,512
|
$124,071
|
11.8%
↑
|
| Jan 2025 | 23 | $343,803 |
$210,506
|
$6,175
|
$127,122
|
23.4%
↓
|
| Dec 2024 | 23 | $448,864 |
$239,823
|
$9,694
|
$147,347
|
13.6%
↑
|
| Nov 2024 | 22 | $395,275 |
$196,454
|
$7,906
|
$138,915
|
0.9%
↓
|
| Oct 2024 | 22 | $398,998 |
$198,729
|
$6,782
|
$141,487
|
0%
↑
|
Overview of Alcohol Sales in Howard
Over the past year, alcohol sales in Howard have shown some interesting trends and shifts, particularly in the mix of liquor, wine, and beer sales. April 2025 marked the peak of the year, with total receipts hitting $454,598. This was a significant high point, driven by robust liquor and beer sales.
Seasonal Patterns and Establishment Changes
There's a noticeable seasonal ebb and flow in sales, with December 2024 and April 2025 being standout months. December's boost can be attributed to holiday celebrations, while April might have benefited from spring events. Interestingly, the number of establishments fluctuated, peaking in March and April 2025, which suggests a dynamic market with new players entering and exiting.
Shifts in Sales Mix
Liquor has consistently been the top performer, making up a substantial portion of total sales each month. However, beer sales also played a significant role, especially in March 2025 when it reached $172,276, the highest for beer in the year. Wine, while a smaller segment, had its best sales in December 2024, likely due to holiday dining.
Market Implications
The fluctuations in establishment numbers and sales suggest a competitive market environment. The decline in total receipts towards September 2025, alongside fewer establishments, could indicate market saturation or shifts in consumer preferences. Businesses might need to adapt by focusing on customer experience or diversifying their offerings to remain competitive.
Year-Over-Year Comparisons
Comparing data from October 2024 to September 2025 reveals a mixed bag. While there were months with significant growth, such as March 2025 with a 15.45% increase in receipts, other months like January 2025 saw sharp declines. This variance underscores the importance of strategic planning to navigate the ups and downs of the market effectively.
Economic Overview
Howard, Texas, is a burgeoning hub of economic activity, characterized by a diverse range of industries that drive its dynamic business climate. The city has seen significant growth in the technology sector, with several startups and established firms choosing Howard as their base due to its strategic location and supportive infrastructure. Additionally, the agriculture and manufacturing industries remain vital to the local economy, providing a stable foundation and numerous employment opportunities. With a business-friendly environment and a proactive local government, Howard continues to attract investment and foster economic development.
Cultural Scene
Howard boasts a vibrant cultural scene that reflects its rich heritage and contemporary dynamism. The city is known for its annual Howard Arts Festival, which draws artists and visitors from across the region to celebrate creativity in all its forms. The local historical museum offers a glimpse into the past, showcasing artifacts and stories that have shaped the community. Throughout the year, various music and food festivals enliven the streets, offering residents and visitors alike a taste of the area's diverse cultural tapestry.
Lifestyle
Life in Howard is characterized by a blend of small-town charm and urban convenience. Popular neighborhoods like Oakwood and Riverside offer a mix of residential options, from charming historic homes to modern apartments, catering to a wide demographic. The downtown area serves as the city's entertainment district, bustling with trendy cafes, boutique shops, and art galleries. Howard's local character is defined by its friendly community spirit and a commitment to maintaining a high quality of life for its residents.
Future Outlook
The future looks promising for Howard, with several development projects poised to enhance its infrastructure and economic landscape. The city is investing in sustainable urban planning initiatives, aiming to accommodate growth while preserving its unique character. Plans for a new tech park are underway, expected to attract high-tech firms and boost local employment. With a strong focus on innovation and community engagement, Howard is well-positioned to continue its trajectory of growth and prosperity, making it an attractive destination for businesses and investors alike.