Denton County Alcohol Sales

Top Performers

Leading the charge in Denton's alcohol sales for June 2025 is OMNI PGA Frisco Resort, which raked in an impressive $988,876. Liquor sales accounted for over half of their revenue at $544,911, showcasing a strong performance in spirits.

Following OMNI is Worldsprings, with total receipts of $424,655. However, it's worth noting that their breakdown shows $0 for liquor, wine, and beer, suggesting possible reporting anomalies or a focus on non-alcoholic revenue streams.

Noteworthy Establishments

Truck Yard/Beard Science and Cosm are also standout performers, with total sales of $395,165 and $367,674 respectively. Cosm's entire revenue came from liquor, indicating a strong specialty in that category.

Topgolf remains a solid contender with $346,258 in total sales, nearly evenly split between liquor and beer, which highlights their broad appeal to various customer preferences.

Trends and Insights

Across the board, liquor sales are notably high, often surpassing beer and wine. For example, Marty B's and East Side Denton both show a strong preference for liquor over other beverages.

It's interesting to see GVO Lounge & Bistro with a high proportion of their $187,309 in sales coming from liquor, specifically $180,149, suggesting a niche in cocktails or spirits.

Emerging Opportunities

The data reveals substantial opportunities for establishments to specialize in liquor, as seen with most top earners. This trend suggests that new businesses or existing ones looking to expand should consider focusing on their liquor offerings.

Meanwhile, some venues like Stonebriar Country Club and 1845 Taste Texas also show significant wine sales, indicating a potential market for wine enthusiasts in the area.

High Concentration Areas

In Denton, zip code 75056 stands out with the highest alcohol sales, raking in a whopping $5,755,819 from its 84 establishments. This area leads by a significant margin, making it a key player in the local market. Other noteworthy areas include zip codes 76201 and 75067, with sales of $2,444,270 and $1,834,578 respectively, indicating strong consumer demand.

Alcohol Type Preferences

Across the board, liquor dominates the sales mix, with several zip codes like 76201 and 75028 seeing liquor account for over 60% of total sales. Interestingly, wine has a smaller share in most areas, except for zip code 75077, where it reaches 19%. Beer holds a consistent presence, particularly in zip code 76205, where it constitutes 41% of sales.

Opportunities for New Establishments

There seems to be potential for new establishments in areas like zip code 76266, which has only 8 establishments yet demonstrates a diverse sales mix. Similarly, zip code 76247, despite having just 6 establishments, shows a strong preference for liquor, suggesting room for growth in this segment.

Interesting Patterns

One curious observation is zip code 76204, which recorded a mere $181 in sales, entirely from liquor. This anomaly could indicate either a lack of demand or potential untapped opportunities. Overall, the data reveals a strong preference for liquor in most areas, with beer maintaining a steady share.

Overview of Alcohol Sales Trends in Denton

Over the past 12 months, Denton has seen some interesting shifts in alcohol sales, with notable peaks and valleys. The most striking highlight was in May 2025, when total receipts soared to a remarkable $26.4 million, marking it as the month with the highest sales. This spike was primarily driven by a significant increase in liquor and beer sales, suggesting a potential seasonal uptick or special events that month.

Seasonal Patterns and Monthly Changes

While May was a high point, June 2025 saw a sharp decline of 13.17% in total receipts, dropping to $22.9 million. This dip followed the May peak, indicating a possible saturation point or a shift in consumer behavior post-spring celebrations. Interestingly, the number of establishments remained relatively stable, suggesting that the decline was not due to fewer places to purchase alcohol but perhaps a change in consumption habits.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor consistently accounted for the largest share of sales. However, there was a noticeable variance in the sales mix, with beer also showing strong performance in months like May 2025, where it reached $7.6 million. Wine, while the smallest category, maintained steady sales with minor fluctuations, indicating a stable albeit smaller consumer base.

Market Insights and Business Implications

The data reflects not only typical seasonal consumption patterns but also potential market opportunities. For instance, the significant increase in March 2025, with a 25.54% rise in receipts, may suggest opportunities for promotions or events that align with consumer spending peaks. Additionally, the steady growth in the number of establishments throughout most of the year indicates a healthy market expansion, offering potential for new entrants to capitalize on growing consumer demand.

Conclusion

Overall, the past year in Denton's alcohol market has been dynamic, with clear peaks and troughs that offer insights into consumer behavior. For businesses, understanding these trends can help in planning inventory, marketing strategies, and identifying the best times for promotions to maximize sales. As the market continues to evolve, staying attuned to these patterns will be key to maintaining a competitive edge.