Nestled in Kaufman County, Terrell, Texas, is a city that blends small-town charm with a rich historical background. Positioned just 30 miles east of Dallas, Terrell serves as a key suburban hub with a vibrant local economy. This article delves into the city's alcohol sales market, offering a comprehensive, data-driven analysis that reveals intriguing insights into consumer behavior and market trends.
In the first section, readers will find a detailed table and accompanying analysis of Terrell's top alcohol-selling establishments. This data sheds light on which venues lead the market and how they maintain their competitive edge. The subsequent breakdown of alcohol sales by zip code unveils the areas with the highest concentration of sales, painting a vivid picture of local demand and preferences.
Finally, our monthly trends analysis captures the ebb and flow of alcohol sales over the past year, highlighting significant shifts and seasonal patterns. Together, these sections provide an informative overview of Terrell's alcohol market, offering valuable insights for both industry professionals and curious residents.
Top 25 Terrell Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Twin Peaks Restaurant
|
$252,748 |
$112,393
|
$1,661
|
$138,694
|
| 2. |
Outlaws Saloon
|
$96,296 |
$57,859
|
$295
|
$38,142
|
| 3. |
Texas Roadhouse
|
$70,541 |
$36,448
|
$3,009
|
$31,084
|
| 4. |
Fast Eddies
|
$58,049 |
$33,793
|
$73
|
$22,048
|
| 5. |
Mariachi Mexican Restaurant & Grill
|
$54,559 |
$42,453
|
$374
|
$11,732
|
| 6. |
Chuy's
|
$49,761 |
$41,222
|
$419
|
$8,120
|
| 7. |
Silver Saloon Private Club
|
$46,979 |
$23,622
|
$0
|
$23,357
|
| 8. |
Film Alley - Terrell
|
$45,301 |
$25,363
|
$1,755
|
$18,183
|
| 9. |
Chili's Grill & Bar #1612
|
$34,048 |
$22,784
|
$626
|
$10,638
|
| 10. |
Buffalo Wild Wings
|
$30,817 |
$11,296
|
$145
|
$19,376
|
| 11. |
Los Hermanos Rest
|
$23,423 |
$18,522
|
$60
|
$4,841
|
| 12. |
Rio Lerma Restaurant
|
$21,692 |
$17,808
|
$236
|
$3,648
|
| 13. |
The Olive Garden Italian Restaurant #6444
|
$20,470 |
$8,970
|
$8,199
|
$3,301
|
| 14. |
Applebee's Neighborhood Grill & Bar
|
$17,985 |
$12,132
|
$375
|
$5,478
|
| 15. |
Rosas Mexican Cocina
|
$14,744 |
$11,859
|
$210
|
$2,675
|
| 16. |
The Side Street Bar Inc
|
$13,748 |
$5,799
|
$333
|
$7,616
|
| 17. |
Swingin Doors
|
$12,016 |
$8,185
|
$0
|
$3,831
|
| 18. |
Terrell Bowling Center-kegler Klub
|
$10,401 |
$4,663
|
$0
|
$5,738
|
| 19. |
Javier's Tex-mex & Bar LLC
|
$9,695 |
$7,107
|
$0
|
$2,588
|
| 20. |
La Tortas Sports Bar
|
$8,223 |
$1,362
|
$0
|
$6,861
|
| 21. |
El Nogalito Restaurant
|
$5,992 |
$4,310
|
$0
|
$1,682
|
| 22. |
Lula Mae Bistro
|
$3,369 |
$2,242
|
$921
|
$206
|
| 23. |
Soldier's Daughter Diner LLC
|
$676 |
$622
|
$0
|
$54
|
| 24. |
Cabana Beverages, Inc.
|
$484 |
$357
|
$0
|
$127
|
| 25. |
Chipotle Mexican Grill - Terrell #3049
|
$131 |
$0
|
$0
|
$131
|
Top Performers in Terrell
Leading the charge, Twin Peaks Restaurant on Spur 557 is the undisputed champion for May 2025. With total receipts soaring to a staggering $252,748, it’s clear that their appetite for success is matched only by their patrons’ thirst. Particularly noteworthy is their impressive beer sales, which accounted for $138,694, overtaking liquor sales.
Strong Contenders
Outlaws Saloon and Texas Roadhouse are securing their spots as popular hangouts, with total receipts of $96,296 and $70,541, respectively. Outlaws Saloon’s liquor receipts of $57,859 highlight its status as a preferred spot for spirit enthusiasts, while Texas Roadhouse continues to draw in crowds with a balanced offering across liquor and beer.
Rising Stars
Fast Eddies and Mariachi Mexican Restaurant & Grill are making their presence known in the market. Fast Eddies brought in $58,049, with a strong focus on liquor sales, while Mariachi Mexican Restaurant played to its strengths with $42,453 in liquor receipts, making it a go-to for cocktail lovers. Meanwhile, Chuy's also shines with $41,222 in liquor sales, indicating a strong preference for their mixed drinks.
Interesting Trends
One interesting trend is the dominance of beer sales at Twin Peaks Restaurant, a pattern not as prevalent in other top performers. Silver Saloon Private Club shows an even split between liquor and beer sales, offering a balanced experience to its patrons. Meanwhile, establishments like The Olive Garden Italian Restaurant are leaning into wine, with $8,199 in sales, showcasing a more varied beverage selection.
Opportunities for Growth
For those looking to invest or expand, the data suggests that establishments with a strong focus on liquor sales are generally performing well in Terrell. Newcomers like Rosas Mexican Cocina and The Side Street Bar Inc could benefit from increasing their visibility and refining their liquor offerings to capture more of the market share.
Terrell Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 26 | $902,148 |
$511,171
|
$18,691
|
$370,151
|
0.5%
↑
|
| Apr 2025 | 28 | $898,059 |
$474,343
|
$15,917
|
$360,463
|
2.3%
↑
|
| Mar 2025 | 24 | $877,971 |
$491,309
|
$19,575
|
$363,263
|
3%
↑
|
| Feb 2025 | 29 | $852,582 |
$467,258
|
$17,750
|
$365,191
|
7%
↓
|
| Jan 2025 | 30 | $916,277 |
$486,978
|
$16,653
|
$408,171
|
5.8%
↓
|
| Dec 2024 | 31 | $972,875 |
$527,395
|
$22,945
|
$418,347
|
1.1%
↑
|
| Nov 2024 | 29 | $962,167 |
$496,535
|
$17,865
|
$443,579
|
8.3%
↑
|
| Oct 2024 | 28 | $888,280 |
$465,897
|
$17,209
|
$402,974
|
14.7%
↑
|
| Sep 2024 | 28 | $774,265 |
$433,327
|
$18,739
|
$319,766
|
11%
↑
|
| Aug 2024 | 27 | $697,529 |
$389,356
|
$18,317
|
$286,981
|
9.6%
↑
|
| Jul 2024 | 27 | $636,309 |
$373,204
|
$15,213
|
$245,837
|
6.1%
↓
|
| Jun 2024 | 27 | $677,999 |
$403,375
|
$17,549
|
$254,905
|
0%
↑
|
Overall Sales Trends
Over the past 12 months, alcohol sales in Terrell have shown some interesting patterns. The peak month for sales was December 2024, with total receipts hitting an impressive $972,875. This surge is likely due to the holiday season, which typically boosts alcohol sales. In contrast, the lowest sales were recorded in July 2024, with total receipts of $636,309, suggesting a seasonal dip as summer activities wind down.
Establishments and Market Dynamics
The number of establishments has fluctuated over the year, peaking at 31 in December 2024 and declining to 26 by May 2025. Despite fewer establishments in May 2025, total sales actually saw a slight increase of 0.46% from April, indicating that the remaining businesses may be capturing a larger share of the market or benefiting from increased consumer spending.
Liquor, Beer, and Wine Sales
Liquor consistently remains the top seller, peaking at $527,395 in December 2024. Its sales generally align with overall trends, spiking during festive months and dipping in quieter periods. Beer sales also saw a high in December, with $418,347, but have been more volatile, possibly reflecting changing consumer preferences or promotional activities. Wine sales, while the smallest category, have shown resilience, with slight increases in months like March 2025, suggesting a niche but stable market segment.
Market Implications
The data indicates a vibrant market with opportunities for businesses to capitalize on seasonal spikes, especially around the holidays. The fluctuating number of establishments suggests a dynamic competitive environment, where businesses that can adapt to changing consumer trends and seasonal demands may thrive. The steady demand for liquor and the potential growth in wine sales offer strategic avenues for targeted marketing and product offerings.
Economic Overview
Terrell, Texas, boasts a diverse economic landscape with a strong emphasis on retail and logistics. Situated conveniently along major transportation routes, the city has become a hub for distribution centers, including major players like Amazon, which has capitalized on Terrell's strategic location. Additionally, the city's proximity to the Dallas-Fort Worth Metroplex enhances its appeal for businesses looking to tap into a large consumer base while enjoying more affordable operational costs.
The local government has been proactive in fostering a business-friendly environment, offering incentives to attract new companies and support existing ones. This approach has led to steady job growth and a low unemployment rate, contributing to the city's economic resilience. Moreover, Terrell is investing in infrastructure improvements to support future economic expansion and enhance the quality of life for residents.
Cultural Scene
Terrell's cultural scene is vibrant and rich, offering a variety of events and attractions that highlight its unique heritage. The city is home to the annual Terrell Heritage Jubilee, a festival that celebrates its history with live music, historical reenactments, and a classic car show. This event draws visitors from across the region and showcases the community's pride in its past.
Another cultural gem is the No. 1 British Flying Training School Museum, which commemorates the World War II training facility that brought British pilots to Terrell. The museum provides a fascinating glimpse into the city's wartime history and attracts aviation enthusiasts year-round. Additionally, the Terrell Arts Council actively promotes local artists and hosts regular exhibitions and performances, enriching the cultural fabric of the community.
Lifestyle
Terrell offers a blend of small-town charm and modern amenities, making it an attractive place to live. Popular neighborhoods like the historic district feature beautifully preserved homes that reflect the city's rich architectural history. These neighborhoods are complemented by newer developments that provide contemporary housing options for families and young professionals.
The city's downtown area serves as a focal point for dining and entertainment, with a variety of restaurants, cafes, and boutique shops. Terrell's residents enjoy a range of recreational activities, from exploring local parks and trails to participating in community sports leagues. This dynamic lifestyle, combined with a strong sense of community, makes Terrell a desirable place to call home.
Future Outlook
Looking ahead, Terrell is poised for continued growth and development. The city has several projects in the pipeline aimed at expanding its commercial and residential offerings. These include new mixed-use developments that promise to bring additional retail, office, and housing options to the area.
City planners are also focused on sustainable growth, implementing strategies to ensure that development is balanced with the preservation of Terrell's natural resources and historical sites. As the city continues to attract new businesses and residents, it is well-positioned to maintain its trajectory of economic prosperity while preserving the quality of life that makes it unique. Investors and businesses can look forward to a thriving future in this dynamic Texas city.