Nestled in the heart of Williamson County, Taylor, Texas, is a vibrant city known for its rich cultural heritage and robust community spirit. As a key player in Central Texas, Taylor offers a unique blend of small-town charm and emerging urban development, making it an intriguing subject for economic analyses. This article delves into a comprehensive, data-driven examination of Taylor's alcohol sales market, offering insights that illuminate local consumer behaviors and business trends.
The first section presents a detailed analysis of the city's top alcohol-selling establishments, highlighting the venues that are leading the market. This is followed by a breakdown of alcohol sales by zip code, revealing which areas exhibit the highest concentration of sales, providing a geographic perspective on consumer preferences. Finally, readers will find a monthly trends analysis that tracks how alcohol sales have evolved over the past year, offering a dynamic view of market shifts and seasonal variations.
Top 14 Taylor Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Second Street Station
|
$51,759 |
$22,034
|
$1,250
|
$28,475
|
| 2. |
Taylor Pride
|
$44,776 |
$0
|
$0
|
$0
|
| 3. |
Masfajitas Restaurant
|
$42,814 |
$30,170
|
$415
|
$12,229
|
| 4. |
Mariachis De Jalisco Mexican Restaurant & Bar
|
$23,593 |
$10,132
|
$0
|
$13,461
|
| 5. |
1922 Libations and Bites
|
$18,561 |
$0
|
$0
|
$0
|
| 6. |
Monarcas Mexican Restaurant
|
$17,407 |
$12,744
|
$60
|
$4,603
|
| 7. |
The Venue Taylor
|
$5,922 |
$0
|
$0
|
$0
|
| 8. |
Plowman's Kitchen
|
$5,146 |
$2,323
|
$2,135
|
$688
|
| 9. |
El Corral Lozano
|
$4,500 |
$2,600
|
$0
|
$1,900
|
| 10. |
Cafe 290
|
$2,947 |
$1,722
|
$232
|
$993
|
| 11. |
Taylor Seoul Food
|
$644 |
$112
|
$280
|
$252
|
| 12. |
Rum Central
|
$0 |
$0
|
$0
|
$0
|
| 13. |
Louie Mueller Barbecue
|
$0 |
$0
|
$0
|
$0
|
| 14. |
Songwriters Texas, LLC - the Big Easy Market
|
$0 |
$0
|
$0
|
$0
|
Top Alcohol-Selling Establishments in Taylor
In June 2025, Second Street Station at 201 N Main St led the charge with total receipts of $51,759, primarily driven by robust beer sales at $28,475. Liquor sales also contributed significantly with $22,034, while wine made up a smaller portion at $1,250. This mix highlights the station’s strong emphasis on beer and liquor offerings.
While Taylor Pride at 400 N Main St reported total receipts of $44,776, it’s notable that their sales data showed no breakdown for liquor, wine, or beer. This might indicate a unique revenue model or a reporting anomaly worth investigating for those considering similar business setups.
MasFajitas Restaurant at 1905 N Main St posted solid total receipts of $42,814, with liquor sales taking the lion's share at $30,170. Beer sales also contributed significantly at $12,229, while wine sales were modest at $415. This suggests a strong patron preference for liquor at this popular dining spot.
Mariachis de Jalisco Mexican Restaurant & Bar at 3100 N Main St recorded total receipts of $23,593, with a balanced distribution between liquor and beer sales at $10,132 and $13,461, respectively. This balance can be appealing for businesses looking to attract a diverse clientele who enjoy both spirits and beer.
It's interesting to note that some establishments, such as 1922 Libations and Bites and The Venue Taylor, reported total receipts with no breakdown for liquor, wine, or beer. This could indicate a focus on other revenue streams or non-alcoholic offerings.
For businesses focusing on unique offerings, Plowman's Kitchen at 305 W 9th St could provide inspiration with its diverse alcohol sales mix: $2,323 in liquor, $2,135 in wine, and $688 in beer, totaling $5,146. This suggests a balanced approach that caters to varied customer preferences.
Overall, the data from June 2025 highlights a strong market in Taylor for establishments that can effectively market their beer and liquor offerings, with potential opportunities for those considering diversification into wine sales or alternative revenue streams.
Taylor Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 14 | $218,069 |
$81,837
|
$4,372
|
$62,601
|
7.9%
↑
|
| May 2025 | 15 | $202,114 |
$108,857
|
$9,606
|
$72,604
|
18.6%
↓
|
| Apr 2025 | 15 | $248,437 |
$106,246
|
$8,400
|
$77,968
|
15.9%
↑
|
| Mar 2025 | 12 | $214,418 |
$120,249
|
$6,430
|
$87,739
|
10.3%
↑
|
| Feb 2025 | 12 | $194,459 |
$107,238
|
$9,264
|
$77,957
|
18%
↓
|
| Jan 2025 | 14 | $237,243 |
$110,901
|
$33,922
|
$81,372
|
14.8%
↑
|
| Dec 2024 | 14 | $206,629 |
$109,564
|
$5,065
|
$80,952
|
7.7%
↑
|
| Nov 2024 | 14 | $191,887 |
$101,584
|
$6,399
|
$72,856
|
20.4%
↓
|
| Oct 2024 | 15 | $241,096 |
$111,104
|
$6,886
|
$67,282
|
34.1%
↑
|
| Sep 2024 | 15 | $179,829 |
$94,045
|
$5,354
|
$69,382
|
7.4%
↓
|
| Aug 2024 | 12 | $194,238 |
$103,851
|
$6,664
|
$72,675
|
4.5%
↑
|
| Jul 2024 | 14 | $185,944 |
$105,505
|
$6,726
|
$62,665
|
0%
↑
|
Monthly Sales Highlights
Over the past 12 months, Taylor's alcohol sales have shown some intriguing patterns and shifts. April 2025 was a standout month, marking the highest sales with total receipts hitting $248,437. This spike was likely driven by increased activity around a growing number of establishments, which rose by 25% that month.
Seasonal Patterns and Fluctuations
There's a noticeable seasonal fluctuation in sales. For instance, after a high in October 2024 with $241,096 in receipts, November saw a sharp decline of 20.41% in total receipts. The holiday season in December and the start of the new year in January brought a nice rebound, with January 2025 seeing an increase of 14.82% in sales. These patterns suggest holiday and new year festivities significantly influence alcohol sales.
Sales Mix: Liquor, Beer, and Wine
The sales mix shows liquor consistently leading the charge, though beer often follows closely. In June 2025, liquor sales were $81,837, while beer wasn't far behind at $62,601. Wine, however, played a much smaller role, peaking at $33,922 in January 2025. This indicates a strong preference for liquor and beer among consumers in Taylor.
Market Insights
Throughout the year, the number of establishments has fluctuated, peaking at 15 and dropping to 12 on several occasions. This instability might reflect market testing by business owners or shifts in consumer demand. Despite these fluctuations, overall receipts have shown resilience, suggesting a robust demand for alcohol in the area, even as the market adjusts to these changes.
Conclusion
The data reveals that while there are seasonal highs and lows, Taylor's alcohol market remains vibrant, with liquor and beer being the top choices. The periodic increase in establishments hints at entrepreneurial confidence, although the subsequent closures indicate that maintaining steady operations in this market can be challenging. For businesses, understanding these trends can help tailor strategies to maximize sales during peak periods and adjust offerings to match consumer preferences.
Economic Overview
Taylor, Texas, is a burgeoning hub with a diverse economic landscape, driven by manufacturing, agriculture, and technology sectors. The city's strategic location near Austin provides access to a skilled workforce and robust infrastructure, making it an attractive destination for businesses. Recent years have seen a surge in tech-related investments, with companies recognizing Taylor's potential as a hotspot for innovation and growth.
Manufacturing remains a cornerstone of Taylor's economy, with several large plants contributing significantly to employment and output. Additionally, the city's agricultural roots continue to thrive, supported by fertile lands and a strong local market for produce and livestock. As the city expands, the business climate has become increasingly favorable, offering incentives for new ventures and expansions.
Cultural Scene
Taylor is rich in cultural attractions, with a calendar full of events that celebrate its heritage and community spirit. The Taylor International BBQ Cook Off is a standout event, drawing competitors and visitors from across the region to showcase their culinary prowess. This annual festival highlights the city's deep-rooted love for barbecue and serves as a vibrant gathering for locals and tourists alike.
Another highlight is the Blackland Prairie Days, a festival that honors the history and traditions of the area with live music, arts and crafts, and family-friendly activities. The city's historic downtown is home to several galleries and performance spaces, fostering a thriving arts scene that supports both established and emerging artists.
Lifestyle
Taylor's lifestyle is a blend of small-town charm and modern amenities, offering residents a range of housing options from historic homes to new developments. Popular neighborhoods include the well-established North Park, known for its tree-lined streets and community feel, and the more contemporary Mustang Creek, which appeals to families and young professionals.
Entertainment options abound, from local eateries serving up authentic Texas fare to boutique shops and trendy cafes. The city's burgeoning craft scene is evident in its local breweries and artisan markets, where visitors can experience the unique flavors and creativity of Taylor's residents. For outdoor enthusiasts, the city's parks and recreational facilities provide ample opportunities for leisure and adventure.
Future Outlook
Looking ahead, Taylor is poised for significant growth, with development plans focusing on sustainable expansion and infrastructure improvements. The city's leadership is committed to fostering an environment that supports innovation and attracts new businesses, particularly in the tech and green industries.
Several large-scale projects are underway, aiming to enhance the quality of life for residents while preserving the city's unique character. As Taylor continues to evolve, its strategic initiatives and community-driven approach position it as a dynamic and promising location for investors and entrepreneurs seeking opportunities in Central Texas.