Nestled in the heart of South Texas, Alice serves as a vibrant hub within Jim Wells County, known for its rich cultural tapestry and historical significance. In this article, we present a comprehensive, data-driven analysis of Alice's alcohol sales, offering insights into the city's market dynamics. By examining recent trends and sales distributions, we aim to provide a deeper understanding of consumer behaviors and economic impacts in the area.
The first section of our report delves into a detailed table and analysis of the top alcohol-selling establishments in Alice. Readers will discover which venues are leading in sales, offering a glimpse into the local preferences and popular hotspots. Following this, we explore a breakdown of alcohol sales by zip code, revealing which neighborhoods exhibit the highest concentration of sales, thus highlighting potential market opportunities for businesses and investors.
Finally, our monthly trends analysis illuminates how alcohol sales in Alice have evolved over the past year. By tracing these patterns, we provide an insightful look into seasonal influences and emerging trends that could shape future market strategies. Together, these sections paint a compelling picture of Alice's alcohol sales landscape, offering valuable insights for consumers, business owners, and policymakers alike.
Top 16 Alice Businesses By May 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Mr Bones Restaurant Bar
|
$71,093 |
$49,765
|
$0
|
$21,328
|
| 2. |
Sluggers Bar
|
$45,177 |
$21,861
|
$0
|
$23,316
|
| 3. |
Chili's Grill & Bar
|
$34,924 |
$19,338
|
$557
|
$15,029
|
| 4. |
Big House Burgers Alice LLC
|
$31,966 |
$12,471
|
$0
|
$19,495
|
| 5. |
Silver Belly Saloon
|
$28,599 |
$11,950
|
$50
|
$16,599
|
| 6. |
El Charro Mexican Restaurant
|
$26,724 |
$15,883
|
$0
|
$10,841
|
| 7. |
Salud
|
$23,920 |
$14,616
|
$245
|
$8,982
|
| 8. |
Taqueria Jalisco #6
|
$22,950 |
$13,770
|
$0
|
$9,180
|
| 9. |
Tillos Vino on Main LLC
|
$14,802 |
$8,711
|
$815
|
$5,276
|
| 10. |
Mi Ranchito Mexican Restaurant
|
$12,011 |
$2,024
|
$0
|
$9,987
|
| 11. |
King Street Grill
|
$10,865 |
$3,516
|
$22
|
$7,327
|
| 12. |
Tejano Roots Hall of Fame and Museum
|
$6,396 |
$0
|
$0
|
$6,396
|
| 13. |
Alice Country Club
|
$3,849 |
$1,419
|
$326
|
$2,104
|
| 14. |
El Jalisiense Restaurant
|
$2,715 |
$1,337
|
$0
|
$1,378
|
| 15. |
Las Toxicas De 281
|
$1,492 |
$0
|
$0
|
$0
|
| 16. |
Chentes Restaurant
|
$592 |
$171
|
$0
|
$421
|
Top Performers in Alcohol Sales
Leading the pack in Alice for alcohol sales this May is MR BONES RESTAURANT BAR with impressive total receipts of $71,093. This establishment has a strong focus on liquor, accounting for $49,765 of their sales, with the rest coming from beer. It's clear that spirits are driving their success.
SLUGGERS BAR follows as a close second with $45,177 in total receipts. Unlike MR BONES, SLUGGERS has a nearly equal split between beer and liquor sales, suggesting a balanced approach that caters to diverse tastes. Their beer sales of $23,316 even slightly eclipse their liquor sales.
Insights on Mid-Tier Establishments
In third place, CHILI'S GRILL & BAR brings in $34,924, where liquor sales once again take the lead. However, they stand out with a unique offering of wine, albeit modest at $557, which might attract a different clientele. This could be a strategic move worth noting for those considering menu diversification.
BIG HOUSE BURGERS ALICE LLC and SILVER BELLY SALOON are neck and neck in total sales, with $31,966 and $28,599 respectively. Both establishments show strong beer sales, but BIG HOUSE BURGERS edges out with a higher total in beer revenues, which might indicate a solid reputation for their brews.
Trends in Lower-Tier Sales
Despite being lower on the list, EL CHARRO MEXICAN RESTAURANT shows a strong preference for liquor, with $15,883 of their $26,724 total coming from this category. This could suggest a niche market or strong cocktail offerings that cater to their customer base.
In the lower tier, MI RANCHITO MEXICAN RESTAURANT stands out with beer making up the bulk of their $12,011 total receipts. It's a straightforward strategy that seems to work for them, given their smaller scale compared to others on the list.
Noteworthy Observations
Interestingly, TEJANO ROOTS HALL OF FAME AND MUSEUM has all its $6,396 in sales from beer, which is unique among the listings. This focused approach could be an attraction for those looking to specialize in a single product category.
Finally, LAS TOXICAS DE 281 reports no alcohol sales despite being listed, which could be due to a recent change in offerings or a focus on non-alcoholic options. This is an unusual case and might warrant further investigation for trends watchers.
Alice Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2026 | 16 | $338,075 |
$176,832
|
$2,015
|
$157,659
|
12.1%
↑
|
| Apr 2026 | 16 | $301,512 |
$145,822
|
$1,785
|
$146,418
|
8.3%
↓
|
| Mar 2026 | 16 | $328,803 |
$164,299
|
$1,622
|
$161,390
|
10.1%
↑
|
| Feb 2026 | 17 | $298,747 |
$166,599
|
$1,900
|
$128,756
|
5.8%
↑
|
| Jan 2026 | 19 | $282,367 |
$155,329
|
$2,107
|
$123,039
|
1.2%
↓
|
| Dec 2025 | 18 | $285,735 |
$161,710
|
$1,411
|
$121,122
|
0.9%
↓
|
| Nov 2025 | 18 | $288,417 |
$154,314
|
$1,899
|
$130,712
|
7.6%
↓
|
| Oct 2025 | 19 | $312,204 |
$165,403
|
$1,674
|
$143,635
|
7.4%
↑
|
| Sep 2025 | 20 | $290,770 |
$165,350
|
$786
|
$123,142
|
6.2%
↓
|
| Aug 2025 | 19 | $309,918 |
$164,001
|
$1,713
|
$144,204
|
1.5%
↑
|
| Jul 2025 | 19 | $305,298 |
$162,087
|
$4,621
|
$137,098
|
17.8%
↑
|
| Jun 2025 | 19 | $259,246 |
$123,382
|
$1,649
|
$134,215
|
0%
↑
|
Overview of Alcohol Sales in Alice
Over the past year, Alice has seen some interesting shifts in alcohol sales, with May 2026 marking the peak month for total receipts, reaching $338,075. This represents a strong 12.13% increase from April 2026. Despite the steady number of establishments, the rise in sales suggests a growing demand for alcoholic beverages.
Monthly Sales Dynamics
Throughout the year, Alice's alcohol market experienced fluctuations, with notable sales drops in November 2025 and a significant rebound starting in March 2026. These trends hint at potential seasonal factors or consumer behavior shifts, possibly influenced by holidays or local events. For instance, the holiday season in December didn't boost sales as expected, with a slight decline of 0.93% compared to the previous month.
Shifts in Alcohol Preferences
The sales mix in Alice reveals that liquor consistently outperformed beer and wine, with peaks notably in March and May 2026. However, beer maintained a robust presence, contributing significantly to monthly revenues, especially evident in May 2026 with $157,659 in sales. Wine, while consistently the smallest category, had a surprising spike in July 2025, suggesting a temporary rise in consumer interest or a local promotional event.
Market Implications
The past 12 months' data highlights a resilient market with a general upward trend in alcohol sales despite minor setbacks. The stability in the number of establishments, combined with fluctuating sales, suggests that the existing market is adapting well to consumer demands. Businesses might consider leveraging the evident preference for liquor and the consistent performance of beer to tailor their offerings and possibly explore opportunities for growth in the wine segment.
Economic Overview
Alice, Texas, often dubbed the "Hub City of South Texas," boasts a diverse economic landscape driven by key industries such as oil and gas, agriculture, and manufacturing. The city's strategic location near major transportation routes facilitates robust commerce and trade, particularly in petroleum and agricultural products. In recent years, Alice has experienced a gradual shift towards diversification, with small businesses and service-oriented sectors gaining traction, fostering a more resilient local economy.
The business climate in Alice is bolstered by its proactive Chamber of Commerce, which actively supports local enterprises and attracts new investments. Economic development initiatives focus on enhancing infrastructure and connectivity, making Alice an attractive prospect for investors seeking opportunities in South Texas.
Cultural Scene
Alice is rich in cultural heritage, offering a range of events and attractions that celebrate its unique blend of traditions. The annual Jim Wells County Fair is a highlight, bringing together the community with livestock shows, rodeos, and entertainment. This event not only showcases the region's agricultural prowess but also strengthens community bonds.
The city's cultural tapestry is further enriched by its vibrant music scene, with Alice being the birthplace of Tejano music legend Freddy Fender. The celebration of Tejano music is evident in local festivals and events that draw enthusiasts from across the state, making Alice a cultural hub in its own right.
Lifestyle
Living in Alice offers a blend of small-town charm and modern conveniences. Popular neighborhoods such as Hillcrest and Las Palmas are known for their friendly communities and well-maintained parks. The city's entertainment districts provide a mix of dining, shopping, and recreational options that cater to both residents and visitors.
The local character of Alice is defined by its warm hospitality and a strong sense of community. Residents enjoy a slower-paced lifestyle, where local traditions and family values are cherished. This makes Alice an appealing place for those seeking a close-knit community atmosphere.
Future Outlook
Looking ahead, Alice is poised for growth, with several development projects on the horizon aimed at enhancing the city's infrastructure and boosting economic opportunities. Plans for expanding the business park and improving transportation links are expected to attract new industries and create jobs, further invigorating the local economy.
With a commitment to sustainable growth and community development, Alice is set to capitalize on its strategic advantages, ensuring a prosperous future. As the city continues to evolve, it remains dedicated to preserving its cultural heritage while embracing innovation and progress.