Nestled in the heart of South Texas, Alice serves as a vibrant hub within Jim Wells County, known for its rich cultural tapestry and historical significance. In this article, we present a comprehensive, data-driven analysis of Alice's alcohol sales, offering insights into the city's market dynamics. By examining recent trends and sales distributions, we aim to provide a deeper understanding of consumer behaviors and economic impacts in the area.
The first section of our report delves into a detailed table and analysis of the top alcohol-selling establishments in Alice. Readers will discover which venues are leading in sales, offering a glimpse into the local preferences and popular hotspots. Following this, we explore a breakdown of alcohol sales by zip code, revealing which neighborhoods exhibit the highest concentration of sales, thus highlighting potential market opportunities for businesses and investors.
Finally, our monthly trends analysis illuminates how alcohol sales in Alice have evolved over the past year. By tracing these patterns, we provide an insightful look into seasonal influences and emerging trends that could shape future market strategies. Together, these sections paint a compelling picture of Alice's alcohol sales landscape, offering valuable insights for consumers, business owners, and policymakers alike.
Top 14 Alice Businesses By April 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Mr Bones Restaurant Bar
|
$70,841 |
$42,505
|
$0
|
$28,336
|
| 2. |
Sluggers Bar
|
$44,203 |
$21,756
|
$0
|
$22,447
|
| 3. |
Chili's Grill & Bar
|
$38,772 |
$20,729
|
$688
|
$17,355
|
| 4. |
Big House Burgers Alice LLC
|
$27,908 |
$11,073
|
$0
|
$16,835
|
| 5. |
Silver Belly Saloon
|
$23,043 |
$9,970
|
$25
|
$13,048
|
| 6. |
Salud
|
$18,517 |
$11,820
|
$291
|
$6,406
|
| 7. |
Taqueria Jalisco #6
|
$18,000 |
$6,000
|
$0
|
$12,000
|
| 8. |
Tillos Vino on Main LLC
|
$11,740 |
$7,146
|
$584
|
$4,010
|
| 9. |
El Charro Mexican Restaurant
|
$11,375 |
$5,510
|
$0
|
$5,865
|
| 10. |
King Street Grill
|
$11,243 |
$3,890
|
$8
|
$7,345
|
| 11. |
Mi Ranchito Mexican Restaurant
|
$10,970 |
$2,109
|
$0
|
$8,861
|
| 12. |
Alice Country Club
|
$3,785 |
$1,514
|
$189
|
$2,082
|
| 13. |
El Jalisiense Restaurant
|
$2,968 |
$1,598
|
$0
|
$1,370
|
| 14. |
Chentes Restaurant
|
$660 |
$202
|
$0
|
$458
|
Top Performers in Alice's Alcohol Sales
Leading the pack, MR BONES RESTAURANT BAR at 2021 E Main St stands out with total receipts of $70,841. This venue is a clear favorite for liquor enthusiasts, raking in $42,505 from liquor sales alone, while beer sales added another $28,336 to their total. It's interesting to note that wine sales were not a factor here.
Coming in second, SLUGGERS BAR on Dr. N W Atkinson Blvd shows a balanced approach with $44,203 in total sales. Their beer sales slightly surpassed liquor, with $22,447 in beer and $21,756 in liquor sales. This indicates a strong preference for beer among their patrons.
Shifts in Customer Preferences
CHILI'S GRILL & BAR on Matt Murphy Blvd continues to maintain a strong presence, reporting $38,772 in sales. Liquor remains the top choice here, with $20,729 in sales, while beer closely follows at $17,355. Unlike others, Chili's showed some wine sales, bringing in $688.
At BIG HOUSE BURGERS ALICE LLC, beer is king, accounting for $16,835 of their $27,908 total sales. Interestingly, this establishment has the lowest liquor sales among the top five, suggesting a beer-centric clientele.
Emerging Trends and Opportunities
SILVER BELLY SALOON and SALUD show promising figures with $23,043 and $18,517 in total sales, respectively. Both venues lean heavily on liquor, with Silver Belly Saloon focusing more on beer sales, while Salud's liquor sales are almost double their beer revenue.
For those eyeing the wine market, TILLOS VINO ON MAIN LLC might be of interest. Although their total receipts are lower at $11,740, they show a potential niche in wine sales, which could be an area for growth.
Alice Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Apr 2026 | 14 | $294,025 |
$145,822
|
$1,785
|
$146,418
|
10.6%
↓
|
| Mar 2026 | 16 | $328,803 |
$164,299
|
$1,622
|
$161,390
|
10.1%
↑
|
| Feb 2026 | 17 | $298,747 |
$166,599
|
$1,900
|
$128,756
|
5.8%
↑
|
| Jan 2026 | 19 | $282,367 |
$155,329
|
$2,107
|
$123,039
|
1.2%
↓
|
| Dec 2025 | 18 | $285,735 |
$161,710
|
$1,411
|
$121,122
|
0.9%
↓
|
| Nov 2025 | 18 | $288,417 |
$154,314
|
$1,899
|
$130,712
|
7.6%
↓
|
| Oct 2025 | 19 | $312,204 |
$165,403
|
$1,674
|
$143,635
|
7.4%
↑
|
| Sep 2025 | 20 | $290,770 |
$165,350
|
$786
|
$123,142
|
6.2%
↓
|
| Aug 2025 | 19 | $309,918 |
$164,001
|
$1,713
|
$144,204
|
1.5%
↑
|
| Jul 2025 | 19 | $305,298 |
$162,087
|
$4,621
|
$137,098
|
17.8%
↑
|
| Jun 2025 | 19 | $259,246 |
$123,382
|
$1,649
|
$134,215
|
21.8%
↓
|
| May 2025 | 20 | $331,666 |
$155,721
|
$2,289
|
$171,256
|
0%
↑
|
Overall Sales Trends
Over the past 12 months, alcohol sales in Alice have seen a bit of a rollercoaster ride. The total receipts peaked in May 2025 at a robust $331,666, demonstrating the highest sales for the year. However, by April 2026, sales had dipped to $294,025, marking a decrease of about 10.58% compared to the previous month. This fluctuation suggests a dynamic market that could be influenced by various factors, including seasonal changes and consumer preferences.
Seasonal Patterns and Establishments
Interestingly, despite the fluctuations in sales, the number of establishments has also seen changes, shrinking from 20 in May 2025 to 14 by April 2026. This reduction could imply a consolidation in the marketplace or a shift in consumer behavior, possibly preferring fewer, perhaps larger or more specialized establishments. The data suggests that there's a seasonal uptick in sales during late spring and summer months, as seen in May and July 2025.
Sales Mix: Liquor vs. Beer vs. Wine
The sales mix reveals some intriguing patterns. Beer consistently outperformed liquor in terms of receipts, particularly highlighted in the peak month of May 2025, where beer sales were at $171,256 compared to liquor's $155,721. However, liquor sales have been more stable across the year. Wine, while not a major player, shows occasional spikes, like in July 2025 when it reached $4,621. This indicates a niche but potentially profitable area for targeted marketing strategies.
Market Insights and Implications
The data highlights several opportunities and challenges for stakeholders in the alcohol industry in Alice. Businesses should consider the apparent seasonal trends and adjust their inventory and marketing efforts accordingly. With fewer establishments, there might be an opportunity for new entrants or existing businesses to expand their offerings. Furthermore, focusing on beer and liquor, which dominate sales, while exploring targeted promotions for wine, could optimize revenues.
Economic Overview
Alice, Texas, often dubbed the "Hub City of South Texas," boasts a diverse economic landscape driven by key industries such as oil and gas, agriculture, and manufacturing. The city's strategic location near major transportation routes facilitates robust commerce and trade, particularly in petroleum and agricultural products. In recent years, Alice has experienced a gradual shift towards diversification, with small businesses and service-oriented sectors gaining traction, fostering a more resilient local economy.
The business climate in Alice is bolstered by its proactive Chamber of Commerce, which actively supports local enterprises and attracts new investments. Economic development initiatives focus on enhancing infrastructure and connectivity, making Alice an attractive prospect for investors seeking opportunities in South Texas.
Cultural Scene
Alice is rich in cultural heritage, offering a range of events and attractions that celebrate its unique blend of traditions. The annual Jim Wells County Fair is a highlight, bringing together the community with livestock shows, rodeos, and entertainment. This event not only showcases the region's agricultural prowess but also strengthens community bonds.
The city's cultural tapestry is further enriched by its vibrant music scene, with Alice being the birthplace of Tejano music legend Freddy Fender. The celebration of Tejano music is evident in local festivals and events that draw enthusiasts from across the state, making Alice a cultural hub in its own right.
Lifestyle
Living in Alice offers a blend of small-town charm and modern conveniences. Popular neighborhoods such as Hillcrest and Las Palmas are known for their friendly communities and well-maintained parks. The city's entertainment districts provide a mix of dining, shopping, and recreational options that cater to both residents and visitors.
The local character of Alice is defined by its warm hospitality and a strong sense of community. Residents enjoy a slower-paced lifestyle, where local traditions and family values are cherished. This makes Alice an appealing place for those seeking a close-knit community atmosphere.
Future Outlook
Looking ahead, Alice is poised for growth, with several development projects on the horizon aimed at enhancing the city's infrastructure and boosting economic opportunities. Plans for expanding the business park and improving transportation links are expected to attract new industries and create jobs, further invigorating the local economy.
With a commitment to sustainable growth and community development, Alice is set to capitalize on its strategic advantages, ensuring a prosperous future. As the city continues to evolve, it remains dedicated to preserving its cultural heritage while embracing innovation and progress.