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Nestled in the heart of South Texas, Alice serves as a vibrant hub within Jim Wells County, known for its rich cultural tapestry and historical significance. In this article, we present a comprehensive, data-driven analysis of Alice's alcohol sales, offering insights into the city's market dynamics. By examining recent trends and sales distributions, we aim to provide a deeper understanding of consumer behaviors and economic impacts in the area.

The first section of our report delves into a detailed table and analysis of the top alcohol-selling establishments in Alice. Readers will discover which venues are leading in sales, offering a glimpse into the local preferences and popular hotspots. Following this, we explore a breakdown of alcohol sales by zip code, revealing which neighborhoods exhibit the highest concentration of sales, thus highlighting potential market opportunities for businesses and investors.

Finally, our monthly trends analysis illuminates how alcohol sales in Alice have evolved over the past year. By tracing these patterns, we provide an insightful look into seasonal influences and emerging trends that could shape future market strategies. Together, these sections paint a compelling picture of Alice's alcohol sales landscape, offering valuable insights for consumers, business owners, and policymakers alike.

Top 18 Alice Businesses By December 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Alice for December 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Mr Bones Restaurant Bar
$59,844
$41,891
$0
$17,953
2.
Sluggers Bar
$53,630
$27,333
$0
$26,297
3.
Salud
$32,638
$18,302
$105
$14,231
4.
Big House Burgers Alice LLC
$30,574
$11,927
$0
$18,647
5.
Chili's Grill & Bar
$25,896
$14,241
$467
$11,188
6.
Taqueria Jalisco #6
$17,737
$15,769
$0
$1,968
7.
El Charro Mexican Restaurant
$13,498
$0
$0
$0
8.
Tillos Vino on Main LLC
$13,393
$8,201
$420
$4,772
9.
Mi Ranchito Mexican Restaurant
$11,027
$3,790
$0
$7,237
10.
King Street Grill
$9,939
$3,539
$58
$6,342
11.
Alice Country Club
$5,460
$2,316
$319
$2,825
12.
611 Commerce Venue Hall LLC
$4,399
$2,263
$42
$2,094
13.
Dickeys Pub
$2,897
$1,284
$0
$1,613
14.
El Jalisiense Restaurant
$1,921
$1,187
$0
$734
15.
Las Toxicas De 281
$1,492
$0
$0
$0
16.
Chentes Restaurant
$670
$247
$0
$423
17.
Beas
$0
$0
$0
$0
18.
Silver Belly Saloon
$0
$0
$0
$0

Top Performers

MR BONES RESTAURANT BAR is leading the charge in Alice’s alcohol sales for December 2025, with total receipts of $59,844. A significant chunk of this comes from liquor sales at $41,891, while beer contributes $17,953. Notably, wine isn't on their menu, yet they're at the top, highlighting a strong preference for liquor and beer among their patrons.

Close on their heels is SLUGGERS BAR with $53,630 in total receipts. They show a more balanced split between liquor and beer sales, with $27,333 and $26,297 respectively. This suggests a diverse clientele that enjoys both types of beverages equally.

Mid-Range Competitors

SALUD holds the third spot, with impressive liquor sales of $18,302 out of their $32,638 total. Although their wine sales are minimal at $105, beer sales are quite robust at $14,231, indicating a strong preference for these drinks among their patrons.

BIG HOUSE BURGERS ALICE LLC is not far behind, with $30,574 in total receipts. They excel in beer sales, which makes up $18,647 of their total, while liquor sales contribute $11,927. This focus on beer might cater to a more casual dining experience.

Focus on Specific Beverages

TAQUERIA JALISCO #6 stands out with a prominent focus on liquor, bringing in $15,769 of their $17,737 total receipts. Their beer sales are relatively low at $1,968, showing a clear preference from customers for stronger alcoholic beverages.

In contrast, CHILI'S GRILL & BAR offers a mix with $14,241 from liquor and $11,188 from beer, alongside some wine sales. Their diverse beverage menu could cater to a wide range of tastes.

Small Players and Emerging Trends

Lower down the list, KING STREET GRILL and ALICE COUNTRY CLUB offer modest contributions to the overall sales landscape. Their combined focus on liquor and beer continues to serve niche clientele who favor these beverages over wine.

Interestingly, establishments like EL CHARRO MEXICAN RESTAURANT and LAS TOXICAS DE 281 reported no alcohol sales, which could indicate operational changes or shifts in business strategy.

Conclusion

The December 2025 sales data reveals a strong preference for liquor and beer across Alice, with wine taking a backseat. Establishments focusing on these beverages continue to thrive, while some are experimenting with diverse offerings to appeal to a broader audience. For those looking to enter the market or expand, these trends can provide valuable insights into consumer preferences.

Alice Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Alice. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Dec 2025 18 $285,015
$152,290
$1,411
$116,324
1.2%
Nov 2025 18 $288,417
$154,314
$1,899
$130,712
7.6%
Oct 2025 19 $312,204
$165,403
$1,674
$143,635
7.4%
Sep 2025 20 $290,770
$165,350
$786
$123,142
6.2%
Aug 2025 19 $309,918
$164,001
$1,713
$144,204
1.5%
Jul 2025 19 $305,298
$162,087
$4,621
$137,098
17.8%
Jun 2025 19 $259,246
$123,382
$1,649
$134,215
21.8%
May 2025 20 $331,666
$155,721
$2,289
$171,256
17.9%
Apr 2025 19 $281,223
$136,457
$2,050
$142,716
15.6%
Mar 2025 18 $333,086
$162,838
$2,226
$168,022
13.6%
Feb 2025 18 $293,267
$144,702
$3,481
$145,084
1.5%
Jan 2025 20 $289,028
$141,758
$2,908
$144,362
0%

Overall Sales Trends

The past year in Alice has seen some interesting fluctuations in alcohol sales. The most notable peak occurred in March 2025, where total receipts hit a high of $333,086. This represented a significant increase of 13.58% from the previous month, indicating a strong market demand at that time. In contrast, December 2025 saw a slight dip, with total receipts down by 1.18% to $285,015, reflecting a more modest holiday season compared to expectations.

Establishment Dynamics

Throughout the year, the number of alcohol-selling establishments in Alice varied slightly, peaking at 20 establishments in January, May, and September. Interestingly, despite these fluctuations, December closed with 18 establishments, the same number recorded in March during the highest sales period. This suggests that the number of establishments isn't always directly correlated with sales performance but more likely with consumer demand and seasonal factors.

Liquor, Wine, and Beer Breakdown

Liquor consistently led sales, with its highest receipts recorded in October 2025 at $165,403. Beer was not far behind, especially in March and May when it surged past $168,000. Wine, however, maintained a relatively minor role throughout the year, peaking at just over $4,600 in July. This steady dominance of liquor and beer indicates a strong preference among Alice's consumers, potentially guiding business strategies towards these categories.

Seasonal Patterns and Market Insights

The data reveals distinct seasonal patterns. The summer months, particularly July and August, saw a surge in sales, possibly due to summer events and gatherings. Conversely, the sharp decrease in June, with receipts dropping by 21.84%, might suggest a post-spring lull before the summer rush. The rise in sales during March and May could be attributed to cultural or local events driving higher consumer engagement.

Market Implications

For businesses looking to capitalize on these trends, aligning marketing efforts with peak months like March and May could prove beneficial. Additionally, the consistent preference for liquor and beer over wine suggests that expanding offerings in these categories might increase profitability. Understanding these patterns allows businesses in Alice to tailor their strategies, ensuring they meet consumer demands effectively and maximize revenue throughout the year.

Economic Overview

Alice, Texas, often dubbed the "Hub City of South Texas," boasts a diverse economic landscape driven by key industries such as oil and gas, agriculture, and manufacturing. The city's strategic location near major transportation routes facilitates robust commerce and trade, particularly in petroleum and agricultural products. In recent years, Alice has experienced a gradual shift towards diversification, with small businesses and service-oriented sectors gaining traction, fostering a more resilient local economy.

The business climate in Alice is bolstered by its proactive Chamber of Commerce, which actively supports local enterprises and attracts new investments. Economic development initiatives focus on enhancing infrastructure and connectivity, making Alice an attractive prospect for investors seeking opportunities in South Texas.

Cultural Scene

Alice is rich in cultural heritage, offering a range of events and attractions that celebrate its unique blend of traditions. The annual Jim Wells County Fair is a highlight, bringing together the community with livestock shows, rodeos, and entertainment. This event not only showcases the region's agricultural prowess but also strengthens community bonds.

The city's cultural tapestry is further enriched by its vibrant music scene, with Alice being the birthplace of Tejano music legend Freddy Fender. The celebration of Tejano music is evident in local festivals and events that draw enthusiasts from across the state, making Alice a cultural hub in its own right.

Lifestyle

Living in Alice offers a blend of small-town charm and modern conveniences. Popular neighborhoods such as Hillcrest and Las Palmas are known for their friendly communities and well-maintained parks. The city's entertainment districts provide a mix of dining, shopping, and recreational options that cater to both residents and visitors.

The local character of Alice is defined by its warm hospitality and a strong sense of community. Residents enjoy a slower-paced lifestyle, where local traditions and family values are cherished. This makes Alice an appealing place for those seeking a close-knit community atmosphere.

Future Outlook

Looking ahead, Alice is poised for growth, with several development projects on the horizon aimed at enhancing the city's infrastructure and boosting economic opportunities. Plans for expanding the business park and improving transportation links are expected to attract new industries and create jobs, further invigorating the local economy.

With a commitment to sustainable growth and community development, Alice is set to capitalize on its strategic advantages, ensuring a prosperous future. As the city continues to evolve, it remains dedicated to preserving its cultural heritage while embracing innovation and progress.