Stephenville Alcohol Sales

Top Performers in Stephenville's Alcohol Scene

Leading the pack in May 2025 is ROCKIN P with total sales of $73,706. Their sales are almost evenly split between liquor at $38,114 and beer at $35,592, showing a strong preference for these two categories. Interestingly, they reported no sales of wine, focusing solely on liquor and beer.

Following closely is CASA AZTECA MEXICAN BAR AND GRILL#2, with $62,795 in total sales. They lead in liquor sales at $39,673, showcasing a strong demand for cocktails and spirits. Beer sales also contributed significantly, but wine sales were minimal at $810.

BULL NETTLE BAR & GRILL rounds out the top three with $59,670 in sales. They have a more balanced distribution across liquor and beer, with a slight edge toward beer sales at $30,396. Their wine sales, however, were negligible at only $5.

Trends and Insights

One standout trend is the dominance of liquor sales across the top establishments, suggesting a robust cocktail and spirits culture in Stephenville. For instance, TWISTED J LIVE and FUZZY'S TACO SHOP both reported substantial liquor sales, contributing to their positions in the top six.

Wine sales, on the other hand, seem to be an afterthought for most places, with only a few like THE SEEKER & INTERSTATE INN reporting significant wine sales at $11,254. This might indicate a niche market or potential growth area for venues willing to explore a more diverse wine selection.

Unique Observations

HEARSAY WINE BAR is noteworthy for its focus on wine, with $4,065 in sales, a standout in a city dominated by liquor and beer. This suggests a dedicated clientele that appreciates a good wine-centric experience.

Interestingly, BLACKIE'S GAS STOP made the list with $10,951 in sales, primarily from liquor and beer, highlighting an unconventional venue making its mark in the alcohol sales landscape. This could point to a trend of non-traditional venues capturing a share of the market.

Overview of Alcohol Sales in Stephenville

Over the past 12 months, Stephenville has seen some fascinating shifts in alcohol sales, marked by both seasonal fluctuations and changes in consumer preferences. With the most recent data from May 2025, we observe a substantial drop in total receipts compared to April, slipping by 19.81% to $698,890. This dramatic change follows April's peak sales month, which boasted a 27.98% increase in total receipts.

Seasonal Trends and Peak Months

April 2025 was a standout month, with sales soaring to $871,555, driven largely by a spike in liquor sales. This could indicate a seasonal surge, possibly linked to local events or warmer weather encouraging social gatherings. Prior to this, November 2024 also saw a noteworthy jump, with total receipts climbing to $761,686, suggesting another seasonal peak, possibly tied to holiday festivities.

Shifts in Alcohol Preferences

Examining the sales mix, liquor consistently leads the charge, particularly in high-sales months like April 2025, where it accounted for $481,044 of the total. Beer followed suit, though its sales appeared more stable, peaking at $346,662 in November 2024. Wine, while contributing the least to overall sales, showed gradual increases, peaking modestly in February 2025 at $34,014, indicating a niche but steady market.

Market and Establishment Dynamics

The number of establishments offering alcohol has fluctuated, peaking at 37 in April 2025, which likely contributed to the high sales that month. However, by May, the number dropped to 33, aligning with the reduction in total receipts. This could suggest market saturation or economic factors prompting some closures.

Implications for Business

For businesses, these trends highlight the importance of leveraging peak sales months like April and November, potentially through targeted marketing campaigns or promotions. Understanding shifts in consumer preferences, such as the steady demand for liquor and the niche market for wine, can help in strategic stock planning and marketing efforts. The fluctuating number of establishments also suggests a competitive market, where differentiation and customer loyalty could be key to sustaining sales.