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Nestled in the heart of Erath County, Stephenville, Texas, is a vibrant city known for its rich history, dynamic community, and as the home of Tarleton State University. As a hub of activity in North Central Texas, Stephenville’s local businesses, including its alcohol-selling establishments, play a significant role in the city's economic landscape. This article presents a comprehensive data-driven analysis of Stephenville's alcohol sales market, offering insights into consumer behavior and business performance.

First, we delve into a detailed examination of the top alcohol-selling establishments in Stephenville. Through a table and analysis, discover which venues are leading the market and what trends have emerged among local consumers. Following this, a breakdown of alcohol sales by zip code will reveal the geographical areas with the highest concentration of sales, highlighting regional preferences and market potential. Finally, a monthly trends analysis will provide a clear picture of how alcohol sales have evolved over the past year, identifying seasonal patterns and shifts in consumer habits.

Top 25 Stephenville Businesses By June 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Stephenville for June 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Bull Nettle Bar & Grill
$51,933
$24,092
$0
$27,841
2.
Casa Azteca Mexican Bar and Grill#2
$49,002
$29,396
$338
$19,268
3.
Rockin P
$43,285
$23,793
$0
$19,492
4.
Bosque River Taphouse
$40,391
$0
$0
$0
5.
Chili's Grill & Bar #724
$39,704
$22,682
$666
$16,356
6.
The Seeker & Interstate Inn
$37,884
$23,012
$11,254
$3,618
7.
Bar C
$33,241
$23,418
$0
$9,823
8.
Rodeo Roots
$30,457
$0
$0
$0
9.
El Corral Supermarket
$28,599
$20,543
$128
$7,928
10.
Fuzzy's Taco Shop
$25,953
$17,246
$40
$8,667
11.
Montana Restaurant
$23,367
$11,182
$223
$11,962
12.
Mi Familia Stephenville, Lp
$19,714
$10,558
$114
$9,042
13.
Legends Country Club, LLC
$18,107
$4,987
$0
$13,120
14.
Newton's Saddlerack, LLC
$17,992
$11,549
$3,908
$2,535
15.
Twisted J Live
$17,206
$8,612
$0
$8,594
16.
The Purple Goat, LLC
$14,471
$6,673
$205
$7,593
17.
Caam's
$14,449
$11,609
$206
$2,634
18.
Grumps
$8,877
$2,435
$0
$6,442
19.
Blackie's Gas Stop
$7,177
$4,068
$18
$3,091
20.
Hard Eight Pit Bar-b-que
$6,755
$1,594
$54
$5,107
21.
Hearsay Wine Bar
$6,221
$2,949
$2,403
$869
22.
Thompson's Tex-ken Ranch Steak House, Lp.
$5,787
$2,921
$1,704
$1,162
23.
Don Nico's Mexican Restaurant
$4,698
$2,799
$0
$1,899
24.
Pastafina
$4,441
$1,946
$1,258
$1,237
25.
Poseidon Sushi Hibachi & Bar
$4,385
$1,460
$1,041
$1,884

Leading the Pack

Bull Nettle Bar & Grill tops the list in Stephenville for June 2025, with total alcohol receipts of $51,933. Their sales are heavily skewed towards beer, which brought in $27,841, while liquor contributed $24,092. Interestingly, they reported no wine sales, suggesting a strong focus on beer and liquor offerings.

Coming in second, Casa Azteca Mexican Bar and Grill #2 achieved total receipts of $49,002. This establishment showed a robust performance in liquor sales at $29,396, which is the highest in the list. Beer sales were also strong at $19,268, while wine accounted for a modest $338.

Trends and Observations

Rockin P secured the third spot with $43,285 in total sales, displaying a balanced mix of liquor and beer receipts but no wine sales. This pattern suggests a trend where establishments with high liquor sales tend to have reduced or zero wine sales, possibly indicating customer preferences.

It's notable that the Bosque River Taphouse recorded a total of $40,391 in receipts without specifying allocations to liquor, wine, or beer. This anomaly might indicate reporting issues or a unique sales strategy worth investigating for business insights.

Interesting Insights

The Seeker & Interstate Inn is the only establishment in the top six to have significant wine sales, contributing $11,254 to their total receipts of $37,884. This positions them as a potentially attractive venue for wine enthusiasts in the area.

Rodeo Roots, despite being eighth in total sales, also reported no specific breakdown, similar to Bosque River Taphouse. Their total of $30,457 suggests a healthy revenue stream that might require further exploration to understand its composition.

Opportunities for Growth

For establishments looking to expand their offerings, El Corral Supermarket presents an interesting case with strong liquor sales at $20,543 but minimal wine sales. Exploring a broader wine selection could potentially increase their overall sales figures.

Finally, Fuzzy's Taco Shop maintains a balanced approach with $25,953 in total sales, highlighting a potential opportunity for growth in wine offerings, which currently lag behind liquor and beer sales.

Stephenville Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Stephenville. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Jun 2025 36 $560,761
$272,394
$24,199
$193,320
27%
May 2025 35 $768,476
$419,219
$32,996
$285,803
11.8%
Apr 2025 37 $871,555
$481,044
$31,558
$308,460
28%
Mar 2025 35 $681,009
$380,120
$31,808
$269,081
9.3%
Feb 2025 35 $623,071
$349,565
$34,014
$239,492
0.5%
Jan 2025 34 $620,194
$345,017
$18,777
$256,400
4.1%
Dec 2024 34 $646,652
$323,380
$23,520
$224,518
15.1%
Nov 2024 33 $761,686
$387,998
$27,026
$346,662
5%
Oct 2024 32 $725,251
$408,611
$19,858
$296,782
0.8%
Sep 2024 34 $719,407
$391,100
$19,973
$308,334
9.8%
Aug 2024 32 $654,956
$356,638
$19,508
$278,810
26.4%
Jul 2024 32 $518,054
$281,329
$15,301
$221,424
0%

Overall Sales Trends

Over the past year, alcohol sales in Stephenville have seen some interesting fluctuations. The month of April 2025 marked the peak with total receipts hitting a high of $871,555, reflecting a significant 27.98% increase from the previous month. This surge indicates a potential seasonal spike, possibly related to spring events or festivities drawing more consumers out for a drink.

Liquor, Wine, and Beer Dynamics

Liquor has consistently been the top seller, peaking in April 2025 at $481,044, which accounted for more than half of the total receipts that month. Beer sales, while also strong, have shown more volatility, with a high of $346,662 in November 2024 but dropping to $193,320 by June 2025. Wine sales, on the other hand, have remained relatively stable but low, suggesting a smaller, more niche market presence.

Monthly Sales Fluctuations

The year began somewhat sluggishly in January 2025 with a slight decline, but quickly picked up pace by March, culminating in the April boom. Conversely, June 2025 saw a notable drop of 27.03% in receipts, indicating a possible post-spring hangover as consumers dialed back their spending. This pattern suggests that while there's a strong spring sales period, summer might not sustain the same level of enthusiasm.

Market Implications

The fluctuations in the number of establishments, which increased to 37 in April and then decreased again, suggest a dynamic market that's responsive to demand spikes. The rise in establishments alongside the April sales peak could indicate a strategic opening of new venues to capitalize on high demand periods. For businesses, understanding these cycles could be crucial for optimizing stock levels and promotional activities.

Year-over-Year Insights

Looking back to the previous year, the market has shown a growth trend, with several months like August 2024 displaying significant upticks, such as a 26.43% increase in total receipts. This growth trajectory suggests a robust market with potential for further expansion, provided businesses can effectively navigate the seasonal ebbs and flows.

Economic Overview

Stephenville, Texas, known as the "Cowboy Capital of the World," is a hub of economic activity driven primarily by agriculture, education, and manufacturing. The city is home to Tarleton State University, which not only contributes significantly to the local economy through employment and student spending but also fosters a dynamic business environment. Additionally, Stephenville supports a thriving agricultural sector, with a strong emphasis on cattle ranching and dairy farming. The presence of several manufacturing firms further diversifies the economic landscape, making the city a resilient player in the regional economy.

Cultural Scene

Stephenville's cultural scene is vibrant, with a range of events and attractions that celebrate its rich heritage and community spirit. The annual Cowboy Capital Pro Rodeo is a major highlight, drawing visitors from across the state to witness thrilling rodeo competitions. The Cross Timbers Fine Arts Council regularly hosts art exhibitions and performances, enriching the city's cultural tapestry. Moreover, the Stephenville Historical House Museum offers a glimpse into the area's past, preserving the stories and artifacts that define this unique Texas city.

Lifestyle

Stephenville boasts a charming lifestyle that blends small-town warmth with a touch of urban sophistication. The city is divided into several neighborhoods, each with its own character and appeal. Downtown Stephenville is a bustling area with quaint shops, local eateries, and entertainment venues that cater to both residents and visitors. The city's parks and recreational facilities offer ample opportunities for outdoor activities, making it an attractive place for families and young professionals alike. With its friendly community and laid-back atmosphere, Stephenville captures the essence of Texas living.

Future Outlook

Looking ahead, Stephenville is poised for continued growth and development. The city is investing in infrastructure improvements and community projects to accommodate its expanding population and attract new businesses. Plans for enhancing educational facilities and expanding public services are underway, which will further solidify Stephenville's status as a regional center for education and commerce. As the city evolves, it retains a commitment to preserving its cultural heritage while embracing innovation and progress, ensuring a bright future for residents and investors alike.