San Antonio Alcohol Sales

Top Performers and Surprising Trends

Leading the pack in October 2025, the Alamodome posted an impressive $2.5 million in total receipts, although intriguingly, none of this came from alcohol sales. This suggests a significant non-alcoholic revenue stream, possibly tied to major events or concerts.

Close on its heels is Hospitality International, Inc. at 23808 Resort Pkwy, with receipts just over $2.5 million. This establishment shows a balanced mix of liquor, wine, and beer sales, with liquor leading the charge at over $1.3 million.

Notable Entries and Unique Insights

The HRHC, LLC at the Hyatt Resort Drive and La Cantera Resort and Spa both surpassed the $1 million mark, largely due to liquor sales. This highlights a strong preference for spirits among their clientele.

Six Flags Fiesta Texas and Aramark Sports and Entertainment Services at the AT&T Center demonstrate a unique trend where beer sales rival liquor, pointing to a diverse customer base with a strong affinity for both beverages.

Emerging Players and Market Dynamics

Hotel Emma and Kimpton Santo show significant potential, with each generating over $450,000 in total receipts, predominantly from liquor sales. This indicates a thriving nightlife scene in these locales.

At the lower end of the top 25, establishments like Sugars and Majestic Theatre still perform commendably with receipts nearing $300,000, driven largely by liquor sales. This suggests a steady demand for spirits across different entertainment venues.

Business Opportunities and Considerations

For those in the business real estate or bar industry, these insights highlight the importance of location and event-based sales strategies. Venues with diverse offerings and event tie-ins, like the Alamodome and Six Flags, show substantial non-alcoholic revenue potential.

Meanwhile, the sustained demand for liquor across various establishments underscores the value of a robust spirits menu. New or expanding businesses might consider focusing on liquor offerings or enhancing event-based experiences to capitalize on these trends.

Top Selling Areas

San Antonio's zip code 78205 takes the crown for the highest alcohol sales, raking in a whopping $15,082,243 with 178 establishments. This area is clearly a bustling hub for alcohol consumption, with a sales mix heavily skewed towards liquor at 61%. Following at a distance, zip code 78215 generated $4,913,097 in sales, with a similar preference for liquor at 60% of total sales.

Trends in Alcohol Preferences

Interestingly, while liquor dominates sales across most zip codes, there are notable variations in preferences. For instance, zip code 78214 stands out with beer making up 55% of its sales, highlighting a unique consumer preference. On the other hand, zip code 78219 shows a significant inclination towards wine, constituting 32% of its sales mix.

Opportunities for New Establishments

Zip code 78203 presents a curious case with only two establishments yet managing to generate $2,558,738 in sales, suggesting a robust demand that could support additional venues. Similarly, zip code 78261, with only six establishments and $2,644,007 in sales, might be ripe for new entrants looking to tap into the market.

Notable Patterns and Insights

There's a stark contrast in alcohol sales density; for example, zip code 78244 reported zero sales despite having one establishment, possibly indicating a new or underperforming business. Meanwhile, the predominance of liquor sales across most areas suggests potential growth opportunities for wine and beer, especially in zip codes like 78209 and 78219 where wine already has a more substantial share.

Overview of Alcohol Sales Trends

The past year in San Antonio's alcohol market has been a rollercoaster with some impressive highs and a few dips as well. The standout month was definitely May 2025, which topped the charts with total receipts hitting $78.2 million. This peak was driven by strong liquor sales and a notable surge in beer receipts. It's interesting to see May's performance as spring often brings a boost in social gatherings, which likely fueled the demand.

Seasonal Patterns and Sales Mix

Looking at the seasonal trends, the holiday season in December 2024 also saw a significant uptick, with total sales reaching $75.2 million, largely driven by a spike in wine sales—an 11.77% increase from November. This suggests that wine remains a popular choice for holiday celebrations. Throughout the year, liquor consistently took the largest slice of the sales pie, but beer carved out a strong presence, especially in the warmer months of May and April, hinting at a seasonal preference for lighter beverages.

Monthly Fluctuations and Market Insights

Over the year, there were noticeable fluctuations. February 2025 experienced a considerable 14.26% increase in sales, which could be partly attributed to Valentine's Day celebrations, while January 2025 took a sharp dive with a 20.8% decrease in receipts—a typical post-holiday slump. The number of establishments has generally been on the rise, indicating a growing market, despite some minor month-to-month declines.

Implications for Business Strategy

For businesses in the alcohol industry, these trends offer valuable insights. The strong performance in liquor sales suggests there might be room for expanding premium offerings or creating targeted promotions around popular events and seasons. Meanwhile, the steady rise in beer sales, particularly in spring and summer, points to potential opportunities for craft beer and seasonal brews. As the number of establishments increases, competition could intensify, making strategic marketing and customer engagement more crucial than ever.