San Antonio, Texas, renowned for its rich cultural tapestry and historic sites like the Alamo, stands as a vibrant hub in the heart of the Lone Star State. As the second-most populous city in Texas, San Antonio's bustling economy and diverse demographics make it a fascinating subject for market analysis, particularly in the realm of alcohol sales. This article delves into the dynamics of the city's alcohol market, offering a comprehensive, data-driven look at where and how alcohol is consumed across the city.
In the first section, you'll discover a detailed table and analysis of San Antonio's top alcohol-selling establishments, shedding light on the venues that dominate the local market. Following this, the article breaks down alcohol sales by zip code, revealing which areas of the city boast the highest concentration of sales and what this indicates about local consumer habits. Finally, a monthly trends analysis tracks the evolution of alcohol sales over the past year, providing insights into seasonal fluctuations and emerging patterns in consumer behavior.
Top 25 San Antonio Businesses By November 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Hospitality International, Inc.
|
$1,482,340 |
$808,095
|
$347,045
|
$185,765
|
| 2. |
Aramark Sports and Entertainment Services of Texas
|
$1,431,062 |
$815,705
|
$500,872
|
$114,485
|
| 3. |
Hotel Emma
|
$734,336 |
$517,361
|
$141,227
|
$42,031
|
| 4. |
La Cantera Resort and Spa
|
$704,360 |
$288,247
|
$243,370
|
$138,502
|
| 5. |
Alamodome
|
$665,606 |
$126,475
|
$50,977
|
$488,154
|
| 6. |
Hrhc, LLC
|
$500,311 |
$307,910
|
$89,547
|
$102,854
|
| 7. |
Pearl Market
|
$424,287 |
$240,691
|
$152,506
|
$31,090
|
| 8. |
The Angry Elephant/roo Pub
|
$371,132 |
$209,643
|
$3,511
|
$157,978
|
| 9. |
Brass Monkey
|
$365,113 |
$302,301
|
$0
|
$62,812
|
| 10. |
Majestic Theatre
|
$336,437 |
$216,092
|
$76,674
|
$43,671
|
| 11. |
Mcintyre's North Star
|
$326,701 |
$153,242
|
$5,015
|
$168,444
|
| 12. |
Grand Riverwalk Beverage LLC
|
$318,334 |
$129,665
|
$105,961
|
$50,920
|
| 13. |
Kimpton Santo
|
$308,855 |
$214,255
|
$72,462
|
$22,138
|
| 14. |
Topgolf Usa San Antonio
|
$301,359 |
$130,792
|
$5,483
|
$165,084
|
| 15. |
Wls Beverage Company-canopy by Hilton - S a
|
$284,416 |
$222,051
|
$26,957
|
$35,408
|
| 16. |
Thirsty Horse Saloon
|
$277,858 |
$175,540
|
$542
|
$101,776
|
| 17. |
Hilton Palacio Del Rio
|
$276,196 |
$145,787
|
$32,173
|
$98,236
|
| 18. |
Chama Gaucha Brazilian Steakhouse
|
$272,283 |
$170,881
|
$92,484
|
$8,918
|
| 19. |
Sugars
|
$259,134 |
$191,656
|
$2,016
|
$65,462
|
| 20. |
Hospitality International, Inc.
|
$255,073 |
$122,215
|
$63,167
|
$42,362
|
| 21. |
Boudro's
|
$248,332 |
$166,416
|
$67,756
|
$14,160
|
| 22. |
Soluna
|
$246,412 |
$227,094
|
$5,085
|
$14,233
|
| 23. |
El Mirasol
|
$241,756 |
$223,335
|
$3,999
|
$14,422
|
| 24. |
Aramark Sports and Ent. Toyota Field Concessions
|
$240,931 |
$30,272
|
$3,491
|
$207,168
|
| 25. |
Rosario's Comidamex & Bar
|
$240,701 |
$198,200
|
$6,439
|
$36,062
|
Leading the Pack
Dominating the alcohol sales scene in San Antonio for November 2025 is Hospitality International, Inc. at Resort Parkway with impressive total receipts of $1,482,340. Not far behind is Aramark Sports and Entertainment Services at the AT&T Center, raking in $1,431,062. Both establishments have a strong emphasis on liquor sales, with wine and beer contributing significantly to their totals.
Hotels and Resorts in Focus
Hotel Emma and La Cantera Resort and Spa are noteworthy contenders, showcasing the importance of premium wine and beer offerings alongside their robust liquor sales. The Alamodome also stands out with its substantial beer sales, reflecting its position as a popular venue for events.
Trendy Bars and Eateries
In the bar scene, The Angry Elephant/Roo Pub and Brass Monkey are leading with high liquor sales, though they show a varied approach with different focuses on beer and wine. Majestic Theatre and local favorite McIntyre's North Star also make a strong showing, appealing to patrons with their diverse beverage selections.
Key Insights
Interestingly, Aramark at Toyota Field distinguishes itself with a focus on beer sales, making up the majority of its alcohol receipts. Meanwhile, Boudro's and Rosario's ComidaMex & Bar demonstrate the continued popularity of establishments that offer a well-rounded beverage menu, balancing liquor with wine and beer offerings.
San Antonio Zip Codes By November 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
78205
|
181 | $12,160,285 |
$7,548,637
|
$1,670,722
|
$2,323,257
|
| 2. |
78215
|
66 | $5,348,280 |
$3,117,955
|
$806,398
|
$915,037
|
| 3. |
78216
|
92 | $3,721,053 |
$2,031,444
|
$281,791
|
$1,199,162
|
| 4. |
78212
|
84 | $3,360,201 |
$2,152,642
|
$121,476
|
$787,967
|
| 5. |
78209
|
77 | $3,108,388 |
$1,746,780
|
$769,797
|
$505,417
|
| 6. |
78258
|
58 | $3,055,754 |
$1,771,383
|
$455,081
|
$695,860
|
| 7. |
78256
|
30 | $2,781,731 |
$1,570,638
|
$748,689
|
$428,163
|
| 8. |
78249
|
53 | $2,619,432 |
$1,543,042
|
$115,224
|
$869,881
|
| 9. |
78257
|
58 | $2,603,298 |
$1,469,649
|
$563,950
|
$569,699
|
| 10. |
78251
|
39 | $1,949,233 |
$1,079,749
|
$113,243
|
$687,158
|
| 11. |
78245
|
38 | $1,822,094 |
$829,837
|
$91,972
|
$801,535
|
| 12. |
78230
|
54 | $1,779,964 |
$1,037,846
|
$118,560
|
$518,740
|
| 13. |
78219
|
8 | $1,778,466 |
$950,352
|
$578,127
|
$194,451
|
| 14. |
78261
|
6 | $1,613,199 |
$858,677
|
$351,579
|
$213,100
|
| 15. |
78233
|
30 | $1,168,292 |
$466,268
|
$45,810
|
$529,707
|
| 16. |
78229
|
40 | $1,141,303 |
$711,557
|
$29,762
|
$399,984
|
| 17. |
78217
|
40 | $1,114,926 |
$580,249
|
$59,612
|
$312,175
|
| 18. |
78223
|
38 | $1,036,534 |
$475,095
|
$22,479
|
$449,774
|
| 19. |
78238
|
35 | $1,023,942 |
$491,284
|
$32,713
|
$469,799
|
| 20. |
78253
|
29 | $885,707 |
$442,588
|
$12,626
|
$380,559
|
| 21. |
78247
|
24 | $808,965 |
$431,529
|
$35,967
|
$240,636
|
| 22. |
78210
|
29 | $804,944 |
$388,870
|
$75,818
|
$184,718
|
| 23. |
78254
|
17 | $782,204 |
$377,761
|
$41,904
|
$362,539
|
| 24. |
78203
|
2 | $685,023 |
$140,800
|
$51,437
|
$492,786
|
| 25. |
78214
|
18 | $675,607 |
$249,136
|
$1,404
|
$376,493
|
| 26. |
78213
|
23 | $583,182 |
$337,800
|
$50,308
|
$150,839
|
| 27. |
78218
|
22 | $535,312 |
$302,702
|
$9,888
|
$177,947
|
| 28. |
78202
|
14 | $517,677 |
$385,316
|
$12,692
|
$98,249
|
| 29. |
78248
|
9 | $456,327 |
$261,188
|
$142,203
|
$52,936
|
| 30. |
78224
|
11 | $451,210 |
$184,461
|
$10,045
|
$256,704
|
| 31. |
78240
|
20 | $450,616 |
$246,316
|
$14,751
|
$167,472
|
| 32. |
78204
|
20 | $444,713 |
$260,543
|
$34,298
|
$145,472
|
| 33. |
78250
|
16 | $444,566 |
$269,103
|
$14,808
|
$156,740
|
| 34. |
78207
|
12 | $423,711 |
$231,127
|
$4,541
|
$87,776
|
| 35. |
78227
|
23 | $415,205 |
$118,748
|
$9,614
|
$184,519
|
| 36. |
78201
|
21 | $385,198 |
$174,551
|
$9,795
|
$142,015
|
| 37. |
78221
|
13 | $331,082 |
$150,508
|
$1,057
|
$134,742
|
| 38. |
78235
|
4 | $273,283 |
$148,625
|
$4,026
|
$120,632
|
| 39. |
78259
|
13 | $239,987 |
$142,134
|
$10,957
|
$50,553
|
| 40. |
78255
|
5 | $230,165 |
$153,757
|
$7,176
|
$69,232
|
| 41. |
78222
|
13 | $223,416 |
$78,421
|
$4,989
|
$109,739
|
| 42. |
78208
|
8 | $214,310 |
$156,260
|
$8,909
|
$49,141
|
| 43. |
78228
|
12 | $184,506 |
$54,059
|
$617
|
$54,698
|
| 44. |
78211
|
9 | $129,769 |
$24,627
|
$42
|
$24,198
|
| 45. |
78260
|
5 | $91,154 |
$59,856
|
$4,205
|
$19,438
|
| 46. |
78237
|
7 | $84,532 |
$38,134
|
$41
|
$44,865
|
| 47. |
78226
|
2 | $81,996 |
$37,501
|
$7,177
|
$37,318
|
| 48. |
78263
|
9 | $59,197 |
$31,507
|
$380
|
$25,818
|
| 49. |
78242
|
6 | $52,176 |
$20,472
|
$44
|
$20,022
|
| 50. |
78266
|
4 | $46,043 |
$22,973
|
$1,279
|
$21,791
|
| 51. |
78264
|
1 | $41,346 |
$21,906
|
$14
|
$19,426
|
| 52. |
78225
|
4 | $39,083 |
$8,427
|
$0
|
$29,164
|
| 53. |
78220
|
4 | $16,230 |
$12,650
|
$551
|
$3,029
|
| 54. |
78244
|
1 | $0 |
$0
|
$0
|
$0
|
Areas with the Highest Alcohol Sales
When we dive into the numbers, it's clear that zip code 78205 takes the lead in alcohol sales, raking in a whopping $12,160,285 across 181 establishments. This downtown area is a hub for nightlife and events, which likely contributes to its high sales figures. Following 78205, the next highest sales are in 78215 with $5,348,280 and 78216 with $3,721,053, highlighting these as key areas for alcohol sales in San Antonio.
Alcohol Preferences by Zip Code
Looking at the sales mix, liquor dominates across most zip codes. For instance, in 78205, liquor accounts for 62% of sales, while in 78212, it jumps to 64%. Conversely, beer is the preferred choice in zip codes like 78203 where it makes up 72% of sales. Meanwhile, wine sees its highest share in 78256 with 27% of sales, indicating a more varied consumer preference in this area.
Opportunities for New Establishments
Areas like 78205 and 78215 already have a high density of establishments, suggesting a saturated market. However, zip codes such as 78219 and 78261 have fewer establishments but show substantial sales, indicating potential for new businesses to tap into this demand. Particularly, 78219 has only 8 establishments generating $1,778,466 in sales.
Intriguing Patterns and Insights
In zip code 78220, despite having only 4 establishments, liquor sales dominate at 78%, suggesting a strong local preference. On the other hand, 78244 presents a unique case with its sole establishment not reporting any sales, possibly indicating a new or underperforming business. Additionally, beer sales are notably high in zip codes like 78214, where they account for 56% of all alcohol sales, highlighting a potential niche market for beer-focused establishments.
San Antonio Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Nov 2025 | 1,475 | $66,778,047 |
$37,402,656
|
$7,588,092
|
$17,707,129
|
8.2%
↓
|
| Oct 2025 | 1,487 | $72,715,997 |
$41,327,800
|
$7,844,451
|
$20,022,251
|
11.7%
↑
|
| Sep 2025 | 1,469 | $65,070,387 |
$37,324,897
|
$7,169,834
|
$19,162,770
|
3.1%
↓
|
| Aug 2025 | 1,455 | $67,181,476 |
$39,455,302
|
$6,495,946
|
$19,344,216
|
2%
↑
|
| Jul 2025 | 1,449 | $65,862,143 |
$39,453,824
|
$6,151,337
|
$19,162,195
|
5%
↓
|
| Jun 2025 | 1,451 | $69,341,731 |
$41,244,392
|
$7,114,442
|
$19,361,799
|
11.3%
↓
|
| May 2025 | 1,459 | $78,176,049 |
$45,606,911
|
$7,762,046
|
$22,214,043
|
0.9%
↑
|
| Apr 2025 | 1,471 | $77,461,599 |
$44,574,742
|
$8,097,224
|
$22,163,401
|
2.1%
↑
|
| Mar 2025 | 1,343 | $75,858,943 |
$45,766,402
|
$8,763,048
|
$20,615,180
|
11.4%
↑
|
| Feb 2025 | 1,348 | $68,098,136 |
$40,517,506
|
$8,781,748
|
$17,525,789
|
14.3%
↑
|
| Jan 2025 | 1,430 | $59,597,296 |
$34,229,926
|
$6,702,282
|
$16,045,388
|
20.8%
↓
|
| Dec 2024 | 1,432 | $75,248,830 |
$44,381,501
|
$9,281,967
|
$19,552,420
|
0%
↑
|
Overall Trends and Patterns
Over the past year, San Antonio's alcohol sales have experienced some interesting fluctuations. The total receipts peaked in May 2025, reaching a high of $78.18 million, largely driven by a spike in liquor sales. After this peak, there was a noticeable downward trend, with November 2025 showing a total of $66.78 million in receipts. This suggests a seasonal pattern where sales ramp up in the spring before tapering off towards the end of the year.
Liquor vs. Beer vs. Wine
Liquor consistently dominated the sales mix, accounting for a significant portion of the total receipts each month. For instance, in May, liquor sales amounted to $45.61 million, which is more than half of that month's total revenue. Beer sales followed closely behind, maintaining relatively steady figures throughout the year, while wine sales, although the smallest segment, showed a slow and steady increase from $6.70 million in January to $7.59 million in November. This indicates a robust preference for liquor among consumers, with a growing interest in wine.
Seasonal and Economic Factors
The data reflects some seasonal influences, particularly with peak sales during the spring months, possibly due to events and celebrations. Interestingly, the number of establishments fluctuated slightly throughout the year, with a general trend of increasing in the spring and summer, before a slight decline towards the end of the year. This could suggest a correlation between the number of active establishments and total sales, indicating that business openings might temporarily boost sales figures.
Market Implications
For businesses looking to enter or expand in the San Antonio alcohol market, the data suggests timing and product mix are crucial. Liquor remains a stronghold, but the gradual rise in wine sales could present opportunities for wine-focused ventures. Additionally, aligning marketing and promotional efforts with seasonal peaks could amplify sales. Understanding these patterns allows businesses to better strategize inventory and staffing to maximize profitability.
Economic Overview
San Antonio, Texas, stands as a thriving economic hub with a diverse industrial landscape. The city is home to major sectors such as healthcare, military, and cybersecurity, contributing significantly to its robust economy. The presence of large employers like USAA, Valero Energy, and the Southwest Research Institute underlines the city's strong business climate, which is further bolstered by a strategic location and a skilled workforce.
In recent years, San Antonio has seen a growing tech scene, with numerous startups and tech companies setting up operations in the city. This trend is supported by initiatives from local universities and business incubators, driving innovation and entrepreneurship. The city's economy continues to expand, with strong growth in sectors such as real estate and manufacturing, positioning San Antonio as a key player in the Texas economic landscape.
Cultural Scene
San Antonio is celebrated for its vibrant cultural scene, rich in history and diversity. The city's cultural tapestry is woven with a myriad of events and festivals, including the renowned Fiesta San Antonio, which attracts millions of visitors each year. This event is a testament to the city's lively spirit and community engagement.
Key attractions such as the Alamo and the River Walk highlight San Antonio's historical and cultural significance. The city's commitment to arts and culture is evident in venues like the Tobin Center for the Performing Arts and the San Antonio Museum of Art, providing a dynamic cultural experience for both residents and visitors.
Lifestyle
San Antonio offers a unique blend of urban and suburban lifestyles, with popular neighborhoods like Alamo Heights and Stone Oak providing a mix of residential charm and modern amenities. The city's diverse communities offer a variety of living experiences, from historic districts to bustling urban centers.
The Pearl District stands out as a premier entertainment and culinary destination, featuring local shops, dining, and entertainment options that reflect the city's eclectic character. San Antonio's blend of cultural heritage, outdoor activities, and a warm community atmosphere make it a desirable place to live and work.
Future Outlook
San Antonio's future is bright, with several development projects and initiatives underway to enhance its economic and cultural landscape. Infrastructure improvements and expansions in the tech and healthcare sectors are expected to drive growth and attract investment.
The city's strategic plans focus on sustainable development and innovation, aiming to position San Antonio as a leader in smart city initiatives. With a commitment to fostering a business-friendly environment and enhancing quality of life, San Antonio is poised for continued growth and prosperity in the coming years.