San Antonio Alcohol Sales

Top Performers in San Antonio's Alcohol Sales

July 2025 saw Hospitality International, Inc. leading the pack with an impressive $1.9 million in total receipts at its Resort Parkway location. Their liquor sales were particularly strong, reaching over $1.1 million. Following suit, La Cantera Resort and Spa and SeaWorld San Antonio also demonstrated robust sales, with significant contributions from their liquor and beer categories, respectively.

Noteworthy Trends and Insights

One interesting trend is the dominance of liquor sales across top establishments. For instance, the Alamodome and HRHC, LLC both saw liquor sales account for a substantial portion of their total receipts. Meanwhile, Six Flags Fiesta Texas made a distinct mark with its impressive wine sales, contributing nearly half of its total receipts.

Unique Selling Points

Some venues showed unique strengths in their sales distribution. Brass Monkey stood out for its heavy reliance on liquor, with no reported wine sales. On the other hand, Topgolf USA San Antonio displayed a balanced approach between beer and liquor, catering to a diverse clientele. This diversity in sales strategy highlights the varied customer preferences across these popular spots.

Top Areas for Alcohol Sales

In July 2025, San Antonio's alcohol sales reached a whopping $65,156,384, spread across 54 zip codes. Leading the pack is zip code 78205 with a staggering $12,189,110 in sales, mostly driven by liquor, which makes up 64% of the sales mix. This area is followed by zip code 78215, which pulled in $4,279,119, again primarily from liquor sales at 65%.

Sales Mix Differences Across Zip Codes

While liquor dominates sales in most areas, some zip codes have distinctive preferences. For instance, zip code 78203 stands out with a high demand for beer, making up 63% of its sales. In contrast, zip code 78259 sees a significant 71% of sales from liquor, indicating a strong preference for spirits.

Opportunities for New Establishments

With 1,434 establishments already operating, some zip codes show room for growth. Notably, zip code 78261 has only 5 establishments but generated over $2 million in sales, suggesting potential for new businesses. Similarly, zip code 78220, with just 4 establishments, has a remarkably high percentage of liquor sales at 74%.

Interesting Patterns and Insights

It's interesting to note that while some areas like zip code 78244 recorded no sales, others such as zip code 78260, despite having only 5 establishments, show a strong skew towards liquor (75%). This suggests unique neighborhood preferences that businesses could tailor to. Additionally, areas with fewer establishments but high sales figures might benefit from increased competition, offering potential market entry points for new players.

Overall Trends in Alcohol Sales

Over the past 12 months, San Antonio's alcohol sales have shown some intriguing patterns. The peak of sales occurred in May 2025 with total receipts reaching a whopping $78.2 million. This suggests a seasonal spike, possibly driven by events or holidays in late spring. However, by July, sales dipped to $66.8 million, marking a 3.83% decline from June, indicating a typical summer slowdown.

Shifts in Alcohol Preferences

Liquor consistently dominated the sales mix, accounting for the largest share each month. Notably, in March 2025, liquor sales peaked at nearly $45.8 million, which may reflect a preference for spirits during springtime gatherings. Meanwhile, wine sales saw their highest numbers in December 2024, at $9.3 million, likely fueled by holiday celebrations. Beer sales were relatively stable, with minor fluctuations, peaking in May as well.

Year-Over-Year Observations

Compared to a year ago, there has been a noticeable increase in total receipts, especially during high-demand months. For instance, December 2024 saw a significant 11.77% uptick in sales compared to the previous month, highlighting a strong holiday season. This upward trend in key months suggests a growing market or increased consumer spending on alcohol.

Market Dynamics and Establishment Changes

The number of establishments has remained fairly stable, with minor fluctuations. Noteworthy is the jump in April 2025, when establishments increased by 9.53%, possibly indicating new entrants capitalizing on the spring sales surge. However, by July 2025, the number slightly decreased, which could suggest consolidation or closures during slower months.

Implications for Businesses

These trends suggest that businesses should brace for peak sales periods in spring and late fall, aligning marketing and inventory strategies accordingly. The strong preference for liquor and steady beer sales indicate potential areas for growth, while wine, despite its lower share, shows spikes during the festive season, offering niche opportunities. Overall, a nuanced strategy that leverages these insights can help businesses maximize their performance in San Antonio's dynamic alcohol market.