Orange Alcohol Sales

Top Performers in Alcohol Sales

Leading the charge in Orange's alcohol sales for May 2025 is Tia Juanita's Fish Camp with impressive total receipts of $111,382. Their liquor sales dominated at $80,124, showcasing their stronghold in the market. Meanwhile, Spanky's Bar-B-Que, Inc. closely follows with total receipts of $100,662, where beer sales made a significant impact, contributing $44,611 to their success.

Mid-Range Competitors

Brick and Barley and Just One More are making notable strides with total receipts of $55,492 and $40,518, respectively. Brick and Barley sees a balanced mix of liquor and beer sales, whereas Just One More leans heavily on beer, pulling in $25,628 from that category alone. This highlights their strategic focus on different alcoholic beverages.

Emerging Trends

In the competitive mid-tier, La Cantina Mexican Grill and Mi Casa Mexican Grill are showing a strong preference for liquor sales, contributing significantly to their total receipts. This trend suggests a growing demand for spirits in Mexican-themed establishments. Additionally, Chicks & Stixx maintains a balanced approach with liquor and beer sales almost evenly matched, reflecting a versatile beverage strategy.

Smaller Players and Observations

Among the smaller players, Two Amigos Restaurant and Chili's Grill & Bar maintain a steady presence with total receipts of $24,363 and $18,224, respectively. It's noteworthy that Two Amigos has a heavy reliance on liquor sales, which is uncommon for its size. Meanwhile, Burger Town and The Capistrano continue to cater to beer enthusiasts, which aligns with their casual dining atmosphere.

Low Volume and Zero Sales

At the lower end, establishments like Texas Guadalajara Restaurant and Lloyd Grubbs Post No. 49 are operating with modest sales, indicating a potential need for strategic adjustments. Interestingly, The Original Texas Legend Distillery LLC reported zero sales, suggesting operational pauses or strategic shifts that warrant further investigation for potential investors and business analysts.

Sales Overview and Concentration

In May 2025, Orange saw a total of $517,426 in alcohol sales spread across two main zip codes, with a notable concentration in 77630. This area accounted for a whopping $434,642 in sales, distributed among 15 establishments, making it the hub of alcohol commerce in the region. With such a significant portion of sales, it's clear that 77630 is the go-to area for alcohol purchases in Orange.

Alcohol Sales Mix

Examining the types of alcohol sold, both zip codes display a similar preference for liquor and beer. In 77630, liquor makes up 62% of sales, followed by beer at 37%, and a small 1% for wine. Interestingly, 77632 shows almost identical preferences with 63% liquor and 37% beer, completely skipping wine. This suggests a strong local preference for spirits and beer across both regions.

Opportunities for New Establishments

With 15 establishments in 77630 and only 3 in 77632, there's a noticeable density difference. While 77630 appears saturated, 77632 might present opportunities for new businesses to enter the market. Given the similar sales mix, new establishments could focus on liquor and beer offerings to meet local demand.

Additional Insights

The data suggests that wine might be an underexplored market, especially in 77632 where it's currently at 0%. Entrepreneurs could explore this niche, potentially introducing wine selections to capture an untapped segment of the market. Moreover, the heavy focus on liquor suggests a strong local taste for spirits, which could influence marketing strategies and inventory decisions for current and new businesses alike.

Overview of Alcohol Sales in Orange

Over the past year, the alcohol sales landscape in Orange has been dynamic, showcasing both growth and contraction at different times. The month of April 2025 stood out with the highest sales, reaching a total of $534,381. This peak was followed by a slight decline in May 2025, with total receipts dropping by 3.17% to $517,426. Notably, the number of establishments also decreased from 21 to 18 during this period.

Seasonal Patterns and Market Trends

Examining the data reveals some clear seasonal trends. For instance, December 2024 saw a boost in sales, likely due to holiday festivities, as receipts increased by 3.62% from the previous month. Conversely, there was a noticeable decline in sales during February 2025, which could be attributed to post-holiday spending slowdowns. Throughout the year, the number of establishments fluctuated, indicating a volatile market environment.

Shifts in Sales Mix

When we delve into the sales mix, liquor consistently dominated the market, making up the lion's share of total sales each month. Interestingly, April 2025 marked an anomaly where beer sales saw a considerable increase, rising to $177,791, compared to previous months. Wine, on the other hand, remained a small but steady contributor to overall sales, with minor fluctuations throughout the year.

Market Implications

The data suggests that while liquor remains the primary driver of sales, beer has shown potential for growth, especially during peak months like April. The decline in the number of establishments in May 2025 could suggest consolidation in the market or challenges faced by smaller operators. For businesses eyeing expansion, the data underscores the importance of capitalizing on peak seasons and understanding consumer preferences for different types of alcohol.