Nestled on the westernmost tip of Texas, El Paso stands as a vibrant crossroads of culture and commerce, bridging the United States and Mexico. Known for its rich history and dynamic community, El Paso plays a significant role in the state's economic landscape, including its bustling alcohol sales market. This article delves into the fascinating world of alcohol sales in El Paso, offering a comprehensive, data-driven analysis that highlights critical trends and insights as of April 2025.
The first section presents a detailed table and analysis of the top alcohol-selling establishments in El Paso, revealing key players in the market and their contribution to the city’s economy. Following this, we break down alcohol sales by zip code, identifying the areas with the highest concentration of sales and uncovering the diverse consumption patterns across the city. Finally, the article offers a monthly trends analysis, tracking the fluctuations in alcohol sales over the past year and providing readers with a clear picture of how consumer behavior is evolving in El Paso.
Top 25 El Paso Businesses By May 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Professional Sports Catering
|
$678,512 |
$233,338
|
$9,487
|
$435,687
|
2. |
The Elmont Resort
|
$595,447 |
$295,499
|
$31,539
|
$268,409
|
3. |
Cerveceria 19
|
$302,636 |
$185,054
|
$0
|
$117,582
|
4. |
Hotel Paso Del Norte
|
$295,573 |
$220,844
|
$43,635
|
$31,094
|
5. |
Taqueria La 4 LLC
|
$254,103 |
$177,557
|
$0
|
$76,546
|
6. |
Cerveceria 19
|
$234,750 |
$140,186
|
$0
|
$94,564
|
7. |
Taqueria La No. Uno
|
$223,934 |
$154,218
|
$0
|
$64,251
|
8. |
Ojos Locos Sports Cantina
|
$215,038 |
$82,837
|
$133
|
$132,068
|
9. |
Gringo Theory
|
$214,342 |
$167,358
|
$0
|
$46,984
|
10. |
Cafe Central
|
$210,062 |
$67,022
|
$137,618
|
$5,422
|
11. |
Host Services, Inc.
|
$206,113 |
$101,792
|
$22,517
|
$81,804
|
12. |
The Plaza Hotel Pioneer Park
|
$201,922 |
$140,690
|
$36,377
|
$24,855
|
13. |
Bucks Cabaret
|
$196,669 |
$140,620
|
$4,458
|
$51,591
|
14. |
Coconuts
|
$196,320 |
$131,634
|
$26
|
$64,660
|
15. |
Whiskey Dicks
|
$196,066 |
$136,108
|
$0
|
$59,958
|
16. |
Later Later
|
$186,383 |
$159,747
|
$132
|
$26,504
|
17. |
Soggy Peso
|
$180,271 |
$91,780
|
$0
|
$88,491
|
18. |
Hush Hush
|
$177,748 |
$150,764
|
$753
|
$26,231
|
19. |
Topgolf
|
$171,464 |
$86,004
|
$5,998
|
$79,462
|
20. |
International
|
$167,242 |
$138,543
|
$230
|
$28,469
|
21. |
Bad
|
$159,859 |
$112,788
|
$8,469
|
$38,602
|
22. |
Timmy'z
|
$158,386 |
$77,461
|
$0
|
$80,925
|
23. |
Lovebuzz/casa Pantera
|
$154,367 |
$101,504
|
$25,625
|
$27,238
|
24. |
The Shack Wings & Brews
|
$152,463 |
$51,617
|
$760
|
$100,086
|
25. |
Twin Peaks
|
$150,788 |
$44,594
|
$742
|
$105,452
|
Top Performers in El Paso's Alcohol Scene
In May 2025, Professional Sports Catering at 1 Ball Park Plaza leads the charge with total receipts of $678,512. This establishment, known for its bustling sports atmosphere, sold a remarkable $435,687 in beer alone, making it the top beer seller by far. It's a place where fans clearly love to enjoy a cold one while watching the game.
Following closely is The Elmont Resort on West Castellano Drive, reporting $595,447 in total alcohol sales. This venue is notable for its balanced sales across liquor and beer, with liquor sales slightly higher at $295,499. It's a hotspot for those seeking a more refined drinking experience with a significant wine sales figure of $31,539.
Rising Stars and Consistent Favorites
Cerveceria 19 continues to make a strong showing with its two locations on North Zaragoza Road and North Mesa Street. The Zaragoza location is particularly noteworthy, raking in $302,636, with a heavy emphasis on liquor sales at $185,054. Their focus on craft experiences seems to resonate well with the locals.
Hotel Paso Del Norte remains a favorite among tourists and locals alike, posting impressive liquor sales of $220,844 out of their $295,573 total. This venue's wine offerings are also a hit, contributing $43,635 to their sales, indicating a strong preference for a more upscale, variety-focused drink menu.
Noteworthy Trends and Insights
Several establishments, including Gringo Theory and Hush Hush, show a strong leaning towards liquor sales, with minimal beer and wine offerings. Gringo Theory, in particular, had liquor sales accounting for nearly 78% of its total receipts. This trend highlights a growing demand for craft cocktails and unique liquor experiences in the area.
Cafe Central stands out with a significant portion of its revenue coming from wine sales, totaling $137,618. This positions it uniquely among predominantly beer and liquor-focused establishments, catering to a niche market of wine enthusiasts.
Opportunities for New Ventures
The data suggests that establishments with a diverse and balanced alcohol menu, like The Elmont Resort and Hotel Paso Del Norte, perform exceptionally well. New ventures might consider offering a wide range of beverages to attract a broader clientele. Moreover, the high beer sales at sports-centric venues like Professional Sports Catering indicate that locations with a sports or entertainment focus could see substantial beer sales.
The consistent performance of venues like Cerveceria 19 also points to the potential success of craft-focused establishments. Entrepreneurs might want to explore the craft beer and cocktail scene to capitalize on this growing trend in El Paso's vibrant nightlife.
El Paso Zip Codes By May 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
79936
|
93 | $4,294,614 |
$2,551,485
|
$93,546
|
$1,634,082
|
2. |
79901
|
66 | $3,747,198 |
$2,259,718
|
$387,389
|
$1,093,040
|
3. |
79925
|
78 | $3,319,250 |
$1,707,249
|
$184,996
|
$1,398,435
|
4. |
79912
|
72 | $2,908,118 |
$1,490,358
|
$284,869
|
$1,132,891
|
5. |
79938
|
40 | $1,113,385 |
$614,721
|
$29,934
|
$455,072
|
6. |
79902
|
40 | $1,009,211 |
$677,898
|
$29,536
|
$301,777
|
7. |
79903
|
24 | $888,952 |
$576,068
|
$67,073
|
$245,811
|
8. |
79924
|
26 | $826,191 |
$434,871
|
$14,486
|
$376,834
|
9. |
79928
|
24 | $690,519 |
$324,226
|
$7,267
|
$346,073
|
10. |
79922
|
14 | $545,356 |
$238,220
|
$88,835
|
$217,851
|
11. |
79935
|
10 | $536,566 |
$293,150
|
$13,121
|
$230,295
|
12. |
79907
|
11 | $384,762 |
$200,146
|
$2,218
|
$182,398
|
13. |
79932
|
11 | $370,617 |
$208,931
|
$21,246
|
$140,440
|
14. |
79911
|
13 | $358,460 |
$219,794
|
$18,242
|
$113,931
|
15. |
79915
|
11 | $226,867 |
$78,803
|
$4,777
|
$126,470
|
16. |
79905
|
11 | $223,904 |
$77,821
|
$1,775
|
$144,308
|
17. |
79930
|
14 | $188,085 |
$94,788
|
$507
|
$92,790
|
18. |
79934
|
4 | $87,589 |
$31,704
|
$343
|
$55,542
|
19. |
79904
|
7 | $67,753 |
$34,035
|
$618
|
$33,100
|
20. |
79968
|
1 | $13,360 |
$12,932
|
$0
|
$428
|
Top Areas for Alcohol Sales
When it comes to alcohol sales in El Paso for May 2025, zip code 79936 takes the crown with a whopping $4,294,614 in sales spread across 93 establishments. Close behind is zip code 79901, generating $3,747,198 from 66 establishments. These two areas clearly have the highest concentration of alcohol sales, making them prime spots for business opportunities.
Alcohol Preferences by Zip Code
It's interesting to note the differences in alcohol preferences across different zip codes. For instance, zip code 79902 shows a strong preference for liquor at 67% of total sales, much higher than other areas. In contrast, zip code 79905 sees a substantial 64% of its sales coming from beer, indicating a unique market preference.
Opportunities for New Establishments
Looking at the data, zip code 79968 stands out with only one establishment generating $13,360 in sales predominantly from liquor. This low density suggests a potential opportunity for new businesses to tap into the market. Similarly, zip codes like 79934 and 79904, with fewer establishments, might also benefit from new entrants.
Interesting Patterns and Insights
One notable trend is the overwhelming preference for liquor across most zip codes, with percentages often exceeding 50%. This suggests a citywide inclination towards spirits. Moreover, wine remains a small percentage of sales, hinting at an area of potential growth for those looking to diversify their offerings. Overall, these patterns provide a valuable roadmap for businesses aiming to optimize their strategies in El Paso's alcohol market.
El Paso Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
May 2025 | 557 | $21,358,215 |
$11,930,318
|
$1,248,071
|
$8,078,333
|
13.6%
↑
|
Apr 2025 | 589 | $18,805,220 |
$10,320,112
|
$1,062,610
|
$7,203,325
|
5.3%
↓
|
Mar 2025 | 546 | $19,865,341 |
$11,226,814
|
$1,125,975
|
$7,464,935
|
17.5%
↑
|
Feb 2025 | 554 | $16,903,245 |
$9,381,071
|
$1,219,499
|
$5,978,576
|
1.2%
↓
|
Jan 2025 | 585 | $17,109,133 |
$9,249,720
|
$998,519
|
$6,564,985
|
20.5%
↓
|
Dec 2024 | 594 | $21,511,666 |
$11,941,729
|
$1,472,727
|
$7,698,416
|
10.3%
↑
|
Nov 2024 | 589 | $19,495,634 |
$10,709,263
|
$1,182,144
|
$7,248,324
|
4.4%
↑
|
Oct 2024 | 598 | $18,675,328 |
$10,111,165
|
$1,069,786
|
$7,151,960
|
2.8%
↓
|
Sep 2024 | 595 | $19,216,063 |
$10,394,584
|
$1,189,640
|
$7,389,938
|
6.9%
↓
|
Aug 2024 | 586 | $20,645,973 |
$11,358,876
|
$1,081,610
|
$7,981,605
|
9.5%
↑
|
Jul 2024 | 584 | $18,861,466 |
$10,445,739
|
$971,373
|
$7,267,662
|
9.4%
↓
|
Jun 2024 | 583 | $20,817,434 |
$11,613,761
|
$1,014,415
|
$8,010,704
|
0%
↑
|
Monthly Sales Trends in El Paso's Alcohol Market
Over the past 12 months, El Paso's alcohol market displayed notable fluctuations, with December 2024 standing out as the peak month for sales. The total receipts reached an impressive $21.5 million during the holiday season, buoyed by a surge in liquor sales, which accounted for over half of the total. This suggests a strong seasonal demand, likely driven by holiday festivities and gift-giving traditions.
Liquor, Wine, and Beer Dynamics
Liquor consistently led the sales mix across the year, reaffirming its dominance in consumer preferences. Even though May 2025 saw a slight dip in the number of establishments, liquor sales climbed to $11.9 million, nearly matching December's peak. Meanwhile, wine sales remained relatively stable, with minor fluctuations, indicating a steady yet smaller share in the market.
Beer sales presented a more variable pattern, peaking during summer months like June and September, possibly due to seasonal outdoor events and gatherings. The consistent demand for beer during warmer months highlights its role in social activities, whereas the cooler months saw a pivot back to stronger beverages like liquor.
Market Dynamics and Establishment Changes
A significant observation over the year was the contraction in the number of alcohol-selling establishments by 5.43% by May 2025. Despite this, overall sales have not dwindled, indicating that the remaining establishments might be capturing a larger market share or benefiting from increased consumer spending per visit. This trend could imply a shift towards consolidation in the market or a focus on more efficient, high-performing venues.
Year-Over-Year Comparisons and Insights
Comparing year-over-year data, the market appears robust, with total receipts in May 2025 increasing by 13.58% compared to the previous month. This growth, despite fewer establishments, suggests a resilient market with potential opportunities for new entrants or expansions for existing players. The steady performance of wine, coupled with liquor's dominance, offers insights into consumer preferences, hinting at potential growth areas for savvy business investments.
Economic Overview
El Paso, Texas, serves as a critical economic hub in the region, driven by a diverse mix of industries including manufacturing, military, and international trade. The city's proximity to the U.S.-Mexico border positions it as a significant player in cross-border commerce, with the El Paso-Juárez metroplex facilitating billions in trade annually. Fort Bliss, one of the largest military complexes in the United States, further anchors the local economy, providing jobs and stimulating growth in ancillary sectors.
The business climate in El Paso is marked by a collaborative environment that supports both startups and established businesses. The city has seen a rise in technology and defense-related enterprises, thanks to local initiatives aimed at fostering innovation and entrepreneurship. Economic trends indicate steady growth, particularly in the logistics and transportation sectors, as companies capitalize on El Paso's strategic location.
Cultural Scene
El Paso boasts a vibrant cultural scene that reflects its rich blend of American and Mexican influences. The city's calendar is packed with notable events, such as the Sun City Music Festival and the El Paso Downtown Street Festival, which draw visitors from across the region. The El Paso Museum of Art and the Plaza Theatre, both located downtown, are key cultural attractions that highlight the city's commitment to the arts.
In addition to its festivals and arts venues, El Paso's cultural landscape is enriched by its historic sites and unique culinary offerings. The Mission Trail, featuring the oldest missions in Texas, provides a glimpse into the area's storied past, while local cuisine showcases a fusion of flavors that celebrate the city's borderland heritage.
Lifestyle
El Paso offers a variety of lifestyle options, with neighborhoods that cater to diverse preferences. The Kern Place and Sunset Heights areas are popular for their historic charm and proximity to the University of Texas at El Paso, attracting both students and young professionals. For those seeking a more suburban atmosphere, the East Side and West Side offer family-friendly communities with ample amenities.
The city's entertainment districts are bustling with activity, particularly in the downtown and Union Plaza areas, where residents and visitors can enjoy a variety of dining, shopping, and nightlife options. El Paso's local character is defined by its friendly atmosphere and a strong sense of community, making it an attractive destination for those seeking a vibrant yet laid-back lifestyle.
Future Outlook
El Paso's future outlook is promising, with ongoing development plans aimed at enhancing its infrastructure and economic capabilities. The city is investing in projects such as the revitalization of its downtown area and the expansion of its transportation networks, including the El Paso Streetcar system, which aims to improve connectivity and boost economic activity.
Growth trends suggest a positive trajectory, as El Paso continues to attract new businesses and residents drawn by its affordable cost of living and strategic location. The city's commitment to sustainable development and innovation positions it well for future success, making it a compelling choice for investors looking to capitalize on emerging opportunities in the region.