El Paso Alcohol Sales

Top Performers in El Paso's Alcohol Scene

In May 2025, Professional Sports Catering at 1 Ball Park Plaza leads the charge with total receipts of $678,512. This establishment, known for its bustling sports atmosphere, sold a remarkable $435,687 in beer alone, making it the top beer seller by far. It's a place where fans clearly love to enjoy a cold one while watching the game.

Following closely is The Elmont Resort on West Castellano Drive, reporting $595,447 in total alcohol sales. This venue is notable for its balanced sales across liquor and beer, with liquor sales slightly higher at $295,499. It's a hotspot for those seeking a more refined drinking experience with a significant wine sales figure of $31,539.

Rising Stars and Consistent Favorites

Cerveceria 19 continues to make a strong showing with its two locations on North Zaragoza Road and North Mesa Street. The Zaragoza location is particularly noteworthy, raking in $302,636, with a heavy emphasis on liquor sales at $185,054. Their focus on craft experiences seems to resonate well with the locals.

Hotel Paso Del Norte remains a favorite among tourists and locals alike, posting impressive liquor sales of $220,844 out of their $295,573 total. This venue's wine offerings are also a hit, contributing $43,635 to their sales, indicating a strong preference for a more upscale, variety-focused drink menu.

Noteworthy Trends and Insights

Several establishments, including Gringo Theory and Hush Hush, show a strong leaning towards liquor sales, with minimal beer and wine offerings. Gringo Theory, in particular, had liquor sales accounting for nearly 78% of its total receipts. This trend highlights a growing demand for craft cocktails and unique liquor experiences in the area.

Cafe Central stands out with a significant portion of its revenue coming from wine sales, totaling $137,618. This positions it uniquely among predominantly beer and liquor-focused establishments, catering to a niche market of wine enthusiasts.

Opportunities for New Ventures

The data suggests that establishments with a diverse and balanced alcohol menu, like The Elmont Resort and Hotel Paso Del Norte, perform exceptionally well. New ventures might consider offering a wide range of beverages to attract a broader clientele. Moreover, the high beer sales at sports-centric venues like Professional Sports Catering indicate that locations with a sports or entertainment focus could see substantial beer sales.

The consistent performance of venues like Cerveceria 19 also points to the potential success of craft-focused establishments. Entrepreneurs might want to explore the craft beer and cocktail scene to capitalize on this growing trend in El Paso's vibrant nightlife.

Top Areas for Alcohol Sales

When it comes to alcohol sales in El Paso for May 2025, zip code 79936 takes the crown with a whopping $4,294,614 in sales spread across 93 establishments. Close behind is zip code 79901, generating $3,747,198 from 66 establishments. These two areas clearly have the highest concentration of alcohol sales, making them prime spots for business opportunities.

Alcohol Preferences by Zip Code

It's interesting to note the differences in alcohol preferences across different zip codes. For instance, zip code 79902 shows a strong preference for liquor at 67% of total sales, much higher than other areas. In contrast, zip code 79905 sees a substantial 64% of its sales coming from beer, indicating a unique market preference.

Opportunities for New Establishments

Looking at the data, zip code 79968 stands out with only one establishment generating $13,360 in sales predominantly from liquor. This low density suggests a potential opportunity for new businesses to tap into the market. Similarly, zip codes like 79934 and 79904, with fewer establishments, might also benefit from new entrants.

Interesting Patterns and Insights

One notable trend is the overwhelming preference for liquor across most zip codes, with percentages often exceeding 50%. This suggests a citywide inclination towards spirits. Moreover, wine remains a small percentage of sales, hinting at an area of potential growth for those looking to diversify their offerings. Overall, these patterns provide a valuable roadmap for businesses aiming to optimize their strategies in El Paso's alcohol market.

Monthly Sales Trends in El Paso's Alcohol Market

Over the past 12 months, El Paso's alcohol market displayed notable fluctuations, with December 2024 standing out as the peak month for sales. The total receipts reached an impressive $21.5 million during the holiday season, buoyed by a surge in liquor sales, which accounted for over half of the total. This suggests a strong seasonal demand, likely driven by holiday festivities and gift-giving traditions.

Liquor, Wine, and Beer Dynamics

Liquor consistently led the sales mix across the year, reaffirming its dominance in consumer preferences. Even though May 2025 saw a slight dip in the number of establishments, liquor sales climbed to $11.9 million, nearly matching December's peak. Meanwhile, wine sales remained relatively stable, with minor fluctuations, indicating a steady yet smaller share in the market.

Beer sales presented a more variable pattern, peaking during summer months like June and September, possibly due to seasonal outdoor events and gatherings. The consistent demand for beer during warmer months highlights its role in social activities, whereas the cooler months saw a pivot back to stronger beverages like liquor.

Market Dynamics and Establishment Changes

A significant observation over the year was the contraction in the number of alcohol-selling establishments by 5.43% by May 2025. Despite this, overall sales have not dwindled, indicating that the remaining establishments might be capturing a larger market share or benefiting from increased consumer spending per visit. This trend could imply a shift towards consolidation in the market or a focus on more efficient, high-performing venues.

Year-Over-Year Comparisons and Insights

Comparing year-over-year data, the market appears robust, with total receipts in May 2025 increasing by 13.58% compared to the previous month. This growth, despite fewer establishments, suggests a resilient market with potential opportunities for new entrants or expansions for existing players. The steady performance of wine, coupled with liquor's dominance, offers insights into consumer preferences, hinting at potential growth areas for savvy business investments.