El Paso Alcohol Sales

Top Performers in El Paso

Leading the pack this November is Hotel Paso Del Norte, with impressive total receipts of $356,382. This establishment dominates in liquor sales, accounting for $232,821 of their revenue, with wine and beer contributing $79,811 and $43,750, respectively. This mix suggests a broad appeal to a diverse clientele looking for premium spirits in a luxurious setting.

Beer-Centric Venues

JAMBA stands out with its beer-heavy sales, pulling in $194,492 from beer alone out of its $231,256 total receipts. This focus on beer over other alcoholic beverages could indicate a strong patronage from beer enthusiasts or a strategic positioning in the local market.

Balanced Offerings

With a well-rounded approach, Cerveceria 19 at 1441 N Zaragoza Rd offers a balanced mix of liquor and beer sales, totaling $219,547. Their liquor sales lead at $126,740, complemented by $92,807 in beer sales, showing a versatile appeal across different beverage preferences.

Liquor-Heavy Sales

Taqueria La 4 LLC and The Plaza Hotel Pioneer Park both show strong performances in liquor sales, with $143,469 and $139,348 out of their total receipts, respectively. These numbers highlight a possible preference for cocktails or spirits at these locations, appealing to a crowd looking for more than just a casual beer.

Notable Mentions

Cabo Joe's presents a curious case with zero reported sales in liquor, wine, or beer, despite a notable total receipt figure of $180,101. This could be an anomaly or indicative of a different revenue stream beyond direct alcohol sales. Meanwhile, Cafe Central and Stanton Hospitality, LLC both show strong wine sales, with $92,713 and $88,236 respectively, pointing towards a refined wine-focused offering that attracts a sophisticated crowd.

Trends and Insights

The data suggests a diverse range of successful strategies among El Paso's top establishments. From beer-focused operations to venues excelling in liquor and wine, each business seems to have carved out its niche. Understanding these dynamics can help potential investors or current bar owners tailor their offerings to meet specific customer demands and capitalize on market trends.

Top Areas for Alcohol Sales

El Paso's alcohol sales for November 2025 were led by zip code 79936, with a whopping $3,935,210 in total sales across 102 establishments. Following closely, 79925 and 79901 also showed significant sales figures of $3,102,744 and $3,064,028 respectively. These areas are clearly the hotspots for alcohol sales, possibly due to their higher number of establishments and dense population centers.

Alcohol Preferences by Zip Code

There's a fascinating mix of preferences across different zip codes. For example, 79901 showed a strong preference for liquor, making up 63% of its sales, whereas 79936 leaned towards beer, which accounted for 37% of sales. Interestingly, zip code 79968 had an overwhelming 84% of its sales from beer, suggesting a unique market characteristic perhaps driven by local consumer preferences or lack of alternative options.

Opportunities for New Establishments

The data indicates potential opportunities in zip codes like 79968 and 79904, which have fewer establishments compared to their sales volume. These areas could be ripe for new businesses to tap into the existing demand, especially given their lower density of current establishments. Additionally, zip code 79922, despite having modest sales, shows a balanced mix of liquor and beer sales, offering a well-rounded market for new entrants.

Interesting Patterns and Insights

One interesting pattern is the variance in wine sales, which are consistently low across most zip codes. This could signal an untapped market for wine retailers to explore. Moreover, the high concentration of sales in just a few zip codes suggests that new businesses might focus on these areas to maximize foot traffic and sales potential. Lastly, the stark difference in sales mix between zip codes like 79968 and 79904 indicates diverse consumer preferences, which new and existing businesses should consider when planning inventory and marketing strategies.

Overview of Alcohol Sales Trends in El Paso

Over the past year, El Paso's alcohol sales have experienced some interesting fluctuations. The most notable peak occurred in May 2025, when total receipts hit a high of $22.47 million. This surge was driven by significant liquor sales, which reached over $12 million, and strong beer sales at $8.53 million. Such a spike suggests a possible seasonal influence, perhaps tied to events or warmer weather activities.

Monthly Variations and Market Dynamics

While May was a standout month, the latter half of the year saw more subdued sales. November 2025 reported total receipts of $19.88 million, slightly down by 0.6% from October. This decrease is particularly evident in beer sales, which showed a decline from $7.32 million in October to $6.73 million in November. Conversely, liquor sales remained robust, maintaining a steady trajectory above $10 million in these months.

Shifts in Sales Mix

The sales mix between liquor, beer, and wine has shown some shifts throughout the year. Liquor consistently leads the pack, often contributing over half of the total sales. Beer follows, though its percentage has slightly varied, while wine consistently holds the smallest share. Interestingly, despite wine's smaller footprint, it experienced a notable increase in February 2025, coinciding with a reduction in beer sales. This could indicate a consumer preference shift or marketing efforts impacting purchase decisions.

Year-over-Year Comparisons and Market Insights

Comparing year-over-year data, December 2024 had higher sales than most months in 2025, with a total of $21.51 million. This suggests that the holiday season significantly boosts sales, highlighting an opportunity for businesses to capitalize on festive demand. The slight increase in establishments from 589 in April to 607 in November suggests a stable or growing market, with new venues entering the scene despite some months experiencing a decrease in total receipts.

Implications for Business Strategy

For businesses in the alcohol industry, these trends highlight the importance of leveraging peak seasons and understanding consumer preferences. The consistent rise in liquor sales suggests that promotions targeting this category could be particularly effective. Additionally, monitoring beer consumption trends and adjusting inventory and marketing strategies could help in capturing more market share. Overall, businesses should remain agile and responsive to these subtle shifts to maximize their market position.