El Paso Alcohol Sales

Top Performers in El Paso's Alcohol Sales

Leading the pack in December 2025, the Hotel Paso del Norte raked in an impressive $419,734 in total receipts with liquor sales dominating at $295,482. It's clear that this venue has mastered the art of selling, making it a prime spot for those interested in the hospitality business.

Meanwhile, Jamba at 500 W University Ave stands out with a unique sales profile: it scored high in beer sales, accounting for $305,521 of its $342,160 total. This suggests a strong beer-centric clientele, making it an intriguing case for those focusing on beer sales.

Notable Trends and Insights

It's interesting to note that Cafe Central has a balanced approach with wine sales leading at $136,609 out of their $257,288 total. This blend of liquor and wine popularity could indicate a more diverse customer base, which might appeal to establishments aiming for a varied beverage menu.

Another remarkable performer, Cerveceria 19 on N Zaragoza Rd, did not report any beer sales yet managed to secure $228,618 in total receipts, driven by strong liquor and wine sales. This could point towards a niche market focusing on liquor and wine connoisseurs.

Insights for Business Owners

For bar owners and real estate investors, these figures highlight the importance of understanding your customer base. Venues like The Plaza Hotel Pioneer Park and Bucks Cabaret indicate a healthy mix of liquor and wine sales, suggesting successful strategies in attracting a blend of clientele.

Overall, the data shows that while liquor remains a dominant player across most top venues, there are opportunities for specialization, whether in wine or beer, depending on the location and target market. Business owners should consider these insights for tailoring their offerings to maximize sales and customer satisfaction.

Top Performing Zip Codes in Alcohol Sales

The leader of the pack is Zip Code 79936, boasting a hefty $4,128,240 in sales across 103 establishments. This area is a liquor lover's haven, with 53% of sales attributed to spirits. Following closely is 79925, with $3,515,500 in sales and a similar liquor dominance at 53%.

Zip Code 79901 comes in third, nearly neck and neck with 79925, with sales of $3,510,002. Interestingly, this area has a higher preference for liquor at 65%, the highest among the top three. These zip codes are clearly the hotspots for alcohol sales in El Paso.

Variety in Alcohol Preferences Across Zip Codes

Not all zip codes are created equal when it comes to alcohol preferences. For instance, in Zip Code 79968, beer reigns supreme, making up 89% of the sales mix, a sharp contrast to the spirit-heavy top performers. Meanwhile, 79901 stands out with a notable 14% of sales from wine, the highest among all areas.

Zip Code 79902 also favors liquor significantly, with 68% of its sales coming from this category. Understanding these preferences can help tailor offerings to local tastes and boost sales.

Opportunities for New Establishments

With 621 establishments spread over 20 zip codes, some areas show potential for growth. For example, Zip Code 79922, despite having only 15 establishments, generates $781,910 in sales. Similarly, 79928 has 26 outlets but a strong sales mix leaning toward beer, suggesting room for growth in other categories.

Areas like 79934, with only 4 establishments and the majority of sales from beer, could benefit from increased diversity in offerings to tap into the liquor and wine market.

Interesting Patterns and Insights

Overall, liquor dominates the sales mix in most areas, with a few exceptions like 79968 and 79934, where beer is king. This trend suggests a strong preference for spirits across El Paso, though wine still holds a niche presence in select zip codes.

The data reveals a fascinating landscape of alcohol preferences that varies significantly by area, offering valuable insights for businesses aiming to optimize their market strategies in El Paso.

Monthly Sales Overview

Over the past year, El Paso's alcohol sales have shown a dynamic ebb and flow, peaking impressively in May with total receipts hitting $22,470,071. This month saw robust sales across all categories, particularly liquor, which alone brought in over $12 million. Interestingly, while May boasted the highest sales, the number of establishments was only 596, indicating high demand or successful promotions.

Seasonal Patterns and Highlights

There was a noticeable dip in sales in June, which dropped by over 11% from May. The summer months showed fluctuation, with a sharp rise in August receipts to $21,226,122, suggesting that late summer might be a strategic time for promotions and stockpiling. The colder months, particularly December, saw a resurgence in sales, ending the year with $22,163,574, a significant 13.45% increase from the previous month.

Trends in Product Categories

Throughout 2025, liquor consistently accounted for the largest share of sales, peaking in May. Beer sales were relatively steady, with minor fluctuations; they reached their highest in May at $8,530,427. Wine, although the smallest category, showed resilience with a notable increase in December, indicating possible holiday season preferences.

Market Dynamics and Implications

The number of establishments saw a gradual increase, starting from 585 in January and ending with 608 in December. This steady rise suggests a growing market, with more players entering the field. The variations in total receipts and sales mix highlight potential opportunities for strategic marketing, particularly around peak periods like May and December.

Year-over-Year Comparisons

Comparing the beginning and end of the year, sales have grown significantly, from $17,109,133 in January to over $22 million in December. This growth, along with the increased number of establishments, points to a thriving market that has managed to expand despite mid-year fluctuations. Businesses can leverage these insights to optimize inventory and marketing strategies for sustained growth.