El Paso Alcohol Sales

Top Performers in El Paso's Alcohol Sales

Leading the charge in alcohol sales for August 2025 is Professional Sports Catering at 1 Ball Park Plaza, raking in a whopping $529,057. This hotspot seems to have a winning combination of beer and liquor, with beer sales alone hitting $332,297, a clear favorite among patrons. Liquor sales weren't too shabby either at $193,387, far outpacing wine sales.

In second place, The Elmont Resort on W Castellano Dr reported impressive total receipts of $363,478. Unlike the top seller, The Elmont Resort saw most of its revenue come from liquor sales, totaling $200,573. Beer enthusiasts also contributed significantly, with $157,780 in sales.

Noteworthy Trends and Observations

Hotel Paso Del Norte is another establishment that stood out with its strong wine sales, totaling $55,195. This puts it ahead of most competitors in the wine category, contributing to its total receipts of $300,938. It's clear that wine is a significant draw for this venue.

Interestingly, Cafe Central bucks the trend by generating the majority of its revenue from wine, reporting $109,586 in sales. This is a standout figure, considering the general lean towards beer and liquor across other establishments.

Other Highlights

Both locations of Cerveceria 19 are making a mark with robust beer sales, particularly at the N Zaragoza Rd location, where beer alone accounted for $100,965. This suggests a strong affinity for beer among their clientele.

Meanwhile, Ojos Locos Sports Cantina is noteworthy for reporting high beer sales of $130,264, while maintaining the lowest liquor sales among the top venues. This reinforces the venue's identity as a go-to spot for beer lovers.

Lastly, Topgolf at Vin Rambla is showing a balanced distribution across all categories, with significant receipts in both beer and liquor. This balance suggests a diverse drink offering that appeals to a wide range of customer preferences.

Top Sales Zip Codes

If you're looking at where the alcohol buzz is strongest in El Paso, zip code 79936 takes the crown with total sales of $4,417,988. With 103 establishments, this area is clearly a hotspot, especially with 56% of sales coming from liquor. Following closely is zip code 79901, boasting $3,536,381 in sales across 69 establishments. Here, liquor leads the pack too, making up 59% of sales.

Alcohol Preferences Across the City

When we dive into the preferences, liquor seems to be the favorite across most zip codes, with notable percentages in areas like 79902 and 79903, where liquor makes up 59% of sales. Beer, however, dominates in zip code 79934, contributing to 67% of the sales mix. Meanwhile, wine takes a backseat in most areas, barely making up double digits in any zip code except 79922, which sees a slightly higher wine share at 13%.

Opportunities for New Establishments

For those considering opening new establishments, zip codes with fewer establishments but reasonable sales might be key. Zip code 79928, for instance, has only 25 establishments but still manages $757,667 in sales. Similarly, zip code 79935 with just 10 establishments has sales nearing half a million dollars, suggesting an untapped potential for growth.

Interesting Patterns and Insights

One interesting pattern is the sales concentration in fewer establishments across some areas. For instance, zip code 79968 has a single establishment and all of its sales are from liquor, totaling $16,800. This could indicate a niche market or a highly specialized offering. Overall, the data suggests that liquor is the dominant choice across El Paso, but there are pockets where beer edges closer, indicating varied consumer preferences that businesses can target.

Overall Sales Trends

Over the past 12 months, alcohol sales in El Paso have shown noticeable fluctuations, with a peak in May 2025 when total receipts hit $22.47 million. This was a remarkable increase of 19.49% from the previous month, suggesting a significant uptick in consumer demand or possibly an event-driven surge. August 2025 also marked a strong performance with $21.58 million in sales, up 12.93% from July, indicating a robust summer season.

Seasonal Patterns

Seasonal trends are evident, with higher sales typically occurring in the warmer months, particularly in May and August. Conversely, January 2025 saw a sharp decline in sales, down 20.47% from December 2024, reflecting the typical post-holiday slump. The December 2024 sales boost can likely be attributed to holiday festivities, which traditionally drive up alcohol purchases.

Changes in Sales Mix

When examining the sales mix, liquor consistently leads, accounting for the largest portion of total receipts each month. In May 2025, liquor sales alone reached $12.27 million, highlighting its dominance in the market. Beer follows as a strong second, with sales peaking at $8.53 million in the same month. Wine, while the smallest category, saw its highest sales in December 2024 at $1.47 million, aligning with holiday celebrations.

Market Insights

The data suggests a resilient market with potential growth opportunities, particularly in the liquor segment. The increase in the number of establishments from 589 in November 2024 to 600 by August 2025 indicates business optimism and expansion. For businesses, focusing on liquor promotions, especially during peak months, could capitalize on consumer preferences. Additionally, maintaining a diverse product range to cater to seasonal demands could be beneficial.