El Paso Alcohol Sales

Top Performers in El Paso Alcohol Sales

The spotlight is on Professional Sports Catering at 1 Ball Park Plaza for leading the pack with total receipts of $287,334. This establishment is clearly a fan-favorite, with beer sales alone bringing in $186,434, far outpacing their liquor and wine sales. It's a testament to the power of combining entertainment with beverage sales.

Meanwhile, Hotel Paso Del Norte at 10 Henry Trost Ct is making waves with its strong emphasis on liquor, raking in $184,271 out of their $262,590 total receipts. This luxurious hotspot seems to cater to a refined crowd, with wine sales also notably high at $41,575, a stark contrast to the beer-centric top performer.

Interesting Trends and Insights

There's a peculiar standout with Taqueria La No. Uno and Cabo Joe's, each showing total receipts with no breakdown into liquor, wine, or beer. This suggests an opportunity for growth or a potential oversight in reporting. For businesses looking to invest, these establishments could represent untapped potential in the beverage sector.

Another intriguing point is the presence of multiple locations of Twin Peaks and Union Draft House in the top ranks, indicating their widespread popularity across El Paso. These chains have found a successful formula, with Twin Peaks showing a balanced mix leaning towards beer sales, while Union Draft House remains a mystery with no specific beverage breakdown available.

Noteworthy Shifts in Consumer Preferences

Beer continues to dominate the scene, particularly at venues like Jamba and Ojos Locos Sports Cantina, where beer sales significantly contribute to total revenues. However, Cafe Central is bucking the trend with wine sales leading their earnings at $85,857, appealing to a more wine-savvy clientele.

It's also worth noting the strong performance of Gringo Theory and Zocalo Cantina in the liquor category, indicating a thriving market for spirits. These insights could guide beverage inventory and marketing strategies for businesses looking to capitalize on El Paso's diverse alcohol consumption patterns.

Top Performing Zip Codes

The zip code with the highest concentration of alcohol sales in El Paso for September 2025 is 79936, boasting total sales of $3,779,296 with 104 establishments. It's closely followed by 79925, with sales reaching $2,953,416 from 81 establishments, and 79901, which brought in $2,776,710 across 69 establishments. These areas represent significant market activity and potential for businesses looking to tap into high-demand zones.

Alcohol Sales Mix

Liquor dominates the sales mix in most of the top-performing zip codes, making up 50% or more in several areas such as 79936, 79925, and 79901. Interestingly, 79901 leads with a 60% share in liquor sales. Beer also maintains a strong presence, especially in 79925, where it accounts for 43% of sales. Meanwhile, wine sales are typically minimal, with notable exceptions like 79922, where wine reaches 15% of the sales mix.

Opportunities for New Establishments

There's a noticeable disparity in establishment density across El Paso. For instance, zip code 79968, with only one establishment, recorded $197,979 in sales, entirely from beer. This suggests a potential opportunity to introduce more varied offerings. Similarly, 79934 has only four establishments, yet it shows a strong preference for beer, which could be further explored.

Interesting Patterns and Insights

An intriguing pattern emerges in 79968, where 100% of sales are from beer, hinting at a strong local preference. Additionally, 79903 shows a robust 62% in liquor sales, which might attract businesses looking to focus on spirits. Zip code 79905's beer sales dominate at 57%, presenting a niche opportunity for beer-focused businesses. Areas with lower sales like 79904 and 79934 still show specific preferences, indicating untapped potential for niche markets.

Overall Sales Trends

Over the past 12 months, alcohol sales in El Paso have showcased some interesting fluctuations. The total receipts peaked impressively in May 2025 at $22,470,071, reflecting a 19.49% increase from the previous month. This suggests a seasonal spike, possibly tied to warmer weather and increased social events. However, by September 2025, sales had declined by 10.45% to $19,042,255, indicating a potential seasonal downturn as summer wanes.

Establishment Growth

The number of establishments selling alcohol in El Paso has seen a steady increase, rising from 546 in March 2025 to 610 by September 2025. This 11.72% growth suggests a burgeoning market that's expanding to meet consumer demand. Despite some monthly fluctuations, the overall trend points to a thriving retail landscape.

Liquor, Beer, and Wine Dynamics

Delving into the sales mix, liquor consistently leads the pack in terms of revenue. May 2025 was a standout month for liquor sales, reaching $12,272,020. In contrast, beer and wine have maintained more modest but steady contributions. For instance, beer sales peaked at $8,530,427 in May, whereas wine has hovered around the $1 million mark throughout the year, with its highest point in December 2024 at $1,472,727.

Seasonal Patterns and Market Insights

The data reveals clear seasonal patterns, with peaks in May and December, suggesting strategic times for businesses to ramp up inventory and marketing efforts. The dip in sales during September, despite an increase in establishments, could indicate a post-summer slowdown, a time when promotional activities might be needed to boost consumer interest.

Implications for Businesses

For businesses operating in El Paso's alcohol market, understanding these trends is crucial. The consistent rise in the number of establishments indicates growing competitiveness, while the sales fluctuations highlight the importance of timing in marketing strategies. Focusing on liquor, which commands the largest share of sales, could be particularly advantageous. Meanwhile, keeping an eye on seasonal peaks and adjusting business operations accordingly could maximize profitability.