Nestled on the westernmost tip of Texas, El Paso stands as a vibrant crossroads of culture and commerce, bridging the United States and Mexico. Known for its rich history and dynamic community, El Paso plays a significant role in the state's economic landscape, including its bustling alcohol sales market. This article delves into the fascinating world of alcohol sales in El Paso, offering a comprehensive, data-driven analysis that highlights critical trends and insights as of April 2025.
The first section presents a detailed table and analysis of the top alcohol-selling establishments in El Paso, revealing key players in the market and their contribution to the city’s economy. Following this, we break down alcohol sales by zip code, identifying the areas with the highest concentration of sales and uncovering the diverse consumption patterns across the city. Finally, the article offers a monthly trends analysis, tracking the fluctuations in alcohol sales over the past year and providing readers with a clear picture of how consumer behavior is evolving in El Paso.
Top 25 El Paso Businesses By October 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Hotel Paso Del Norte
|
$308,385 |
$217,710
|
$49,654
|
$41,021
|
| 2. |
The Elmont Resort
|
$247,491 |
$141,045
|
$3,762
|
$102,684
|
| 3. |
Later Later
|
$247,047 |
$166,506
|
$14
|
$80,527
|
| 4. |
Taqueria La No. Uno
|
$223,934 |
$0
|
$0
|
$0
|
| 5. |
Ojos Locos Sports Cantina
|
$218,807 |
$83,964
|
$72
|
$134,771
|
| 6. |
Host Services, Inc.
|
$217,695 |
$104,869
|
$21,359
|
$91,467
|
| 7. |
Cerveceria 19
|
$210,625 |
$120,278
|
$0
|
$90,347
|
| 8. |
The Lowbrow Palace, LLC
|
$210,108 |
$73,083
|
$22
|
$137,003
|
| 9. |
Jamba
|
$197,452 |
$13,144
|
$0
|
$184,308
|
| 10. |
Bucks Cabaret
|
$191,180 |
$135,400
|
$2,747
|
$53,033
|
| 11. |
Taqueria La 4 LLC
|
$184,905 |
$130,032
|
$0
|
$54,873
|
| 12. |
Cabo Joe's
|
$180,101 |
$0
|
$0
|
$0
|
| 13. |
Cerveceria 19
|
$165,519 |
$93,370
|
$0
|
$72,149
|
| 14. |
Coconuts
|
$164,561 |
$111,350
|
$47
|
$53,164
|
| 15. |
The Plaza Hotel Pioneer Park
|
$159,641 |
$110,005
|
$35,377
|
$14,259
|
| 16. |
Cafe Central
|
$157,023 |
$62,568
|
$89,985
|
$4,470
|
| 17. |
Twin Peaks
|
$155,389 |
$46,786
|
$670
|
$107,933
|
| 18. |
Twin Peaks
|
$154,803 |
$46,020
|
$414
|
$108,369
|
| 19. |
Gringo Theory
|
$148,081 |
$106,350
|
$12
|
$41,719
|
| 20. |
Topgolf
|
$145,040 |
$76,409
|
$2,193
|
$66,438
|
| 21. |
Zocalo Cantina
|
$144,460 |
$93,549
|
$0
|
$50,911
|
| 22. |
Lovebuzz/casa Pantera
|
$141,003 |
$92,739
|
$20,651
|
$27,613
|
| 23. |
Union Draft House
|
$135,024 |
$0
|
$0
|
$0
|
| 24. |
Dirty Laundry
|
$133,568 |
$96,369
|
$4,981
|
$32,218
|
| 25. |
El Paso Convention and Performing Art Center
|
$132,114 |
$60,923
|
$4,084
|
$67,107
|
Top Performers in El Paso's Alcohol Scene
Leading the pack, Hotel Paso Del Norte at 10 Henry Trost Ct has topped El Paso's alcohol sales list with total receipts of $308,385. Liquor is their strong suit, contributing a substantial $217,710 to their sales, complemented by wine and beer. This venue might be a top pick for those considering investments in upscale hotel bars.
Following closely is The Elmont Resort at 240 W Castellano Dr, with $247,491 in receipts. Notably, their beer sales are impressive at $102,684, indicating a strong pull for beer enthusiasts. If you're eyeing a spot that caters to diverse tastes, this could be a potential area of interest.
Noteworthy Trends and Insights
Interestingly, Taqueria La No. Uno and Cabo Joe's show zero sales for liquor, wine, and beer, despite their high total receipts. This discrepancy could suggest other revenue sources or reporting anomalies worth further investigation for those in the business.
Jamba at 500 W University Ave stands out for its dominant beer sales, amassing $184,308, making it a key player in the beer market. Meanwhile, Cafe Central at 109 N Oregon St has nearly $90,000 in wine sales, positioning itself as a wine lover's haven.
High Liquor Sales and New Opportunities
Bucks Cabaret and Dirty Laundry both exhibit strong liquor sales, with $135,400 and $96,369, respectively. For entrepreneurs looking to tap into the vibrant nightlife scene, these venues highlight the potential success of liquor-focused establishments.
With Gringo Theory and Zocalo Cantina also showing significant liquor sales, it's clear that El Paso's market is ripe for businesses that can cater to the varying preferences of its consumers. The data suggests a healthy demand for both traditional and innovative drinking experiences.
El Paso Zip Codes By October 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
79936
|
101 | $3,900,446 |
$2,014,911
|
$75,889
|
$1,460,095
|
| 2. |
79925
|
80 | $3,094,150 |
$1,560,547
|
$163,455
|
$1,370,148
|
| 3. |
79901
|
68 | $3,048,881 |
$1,793,698
|
$306,995
|
$804,958
|
| 4. |
79912
|
77 | $2,494,889 |
$1,139,296
|
$273,142
|
$845,180
|
| 5. |
79938
|
48 | $1,205,692 |
$503,595
|
$14,378
|
$436,990
|
| 6. |
79924
|
28 | $1,014,746 |
$426,688
|
$12,591
|
$392,111
|
| 7. |
79902
|
46 | $975,103 |
$569,587
|
$34,309
|
$265,157
|
| 8. |
79903
|
25 | $804,702 |
$502,880
|
$54,572
|
$227,713
|
| 9. |
79928
|
26 | $755,904 |
$265,838
|
$11,237
|
$315,494
|
| 10. |
79922
|
13 | $496,859 |
$208,431
|
$73,101
|
$215,327
|
| 11. |
79932
|
13 | $472,491 |
$167,345
|
$37,313
|
$178,281
|
| 12. |
79915
|
15 | $425,276 |
$73,795
|
$1,303
|
$123,809
|
| 13. |
79911
|
16 | $418,444 |
$184,752
|
$14,110
|
$101,102
|
| 14. |
79935
|
10 | $415,135 |
$211,152
|
$13,149
|
$190,834
|
| 15. |
79907
|
12 | $389,412 |
$153,105
|
$2,800
|
$133,536
|
| 16. |
79905
|
13 | $214,548 |
$68,523
|
$2,542
|
$140,226
|
| 17. |
79968
|
1 | $197,452 |
$13,144
|
$0
|
$184,308
|
| 18. |
79930
|
16 | $162,391 |
$66,495
|
$664
|
$62,151
|
| 19. |
79904
|
7 | $94,249 |
$26,538
|
$300
|
$22,635
|
| 20. |
79934
|
4 | $67,953 |
$20,630
|
$738
|
$46,585
|
Top Performers in Alcohol Sales
The star of the show in El Paso's October 2025 alcohol sales is Zip Code 79936, leading the pack with an impressive $3.9 million across 101 establishments. Liquor takes the crown here, making up 52% of sales, while beer is not far behind at 37%.
Following closely, Zip Code 79925 boasts $3.1 million in sales with 80 establishments, and Zip Code 79901 comes in third with $3 million across 68 establishments. Both these areas also favor liquor, but 79901 has a notable 10% wine sales contribution.
Alcohol Preferences by Zip Code
Different areas have distinct preferences. For instance, Zip Code 79903 has a remarkable 62% sales in liquor, while Zip Code 79968 is a beer haven with 93% of sales attributed to beer. Notably, Zip Code 79905 stands out with a massive 65% of sales in beer, indicating a strong local demand.
Wine, though less popular, finds its niche in Zip Code 79922, where it accounts for 15% of the sales. This suggests potential for wine-focused marketing strategies in this area.
Opportunities for New Establishments
With 619 establishments spread across 20 zip codes, there's a noticeable disparity in density. For example, Zip Code 79934 has only 4 establishments, yet beer accounts for 69% of sales there, indicating a potentially underserved market.
Similarly, Zip Code 79928 has just 26 establishments despite a healthy mix of liquor and beer sales, presenting an opportunity for new entrants to capture market share.
Interesting Insights and Patterns
One intriguing pattern is the dominance of liquor across most zip codes, hinting at a broader consumer preference in the region. However, areas like Zip Code 79905 and Zip Code 79968 show a strong leaning towards beer, which could be leveraged for targeted promotions and events.
Moreover, the high sales volumes in some areas, despite a lower number of establishments, suggest that existing businesses are thriving, yet there might be room for niche offerings to capitalize on specific local demands.
El Paso Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Oct 2025 | 607 | $20,162,560 |
$9,821,743
|
$1,089,215
|
$7,301,616
|
11%
↑
|
| Sep 2025 | 610 | $18,164,949 |
$9,486,449
|
$1,018,526
|
$7,311,400
|
14.4%
↓
|
| Aug 2025 | 600 | $21,226,122 |
$11,554,205
|
$1,056,440
|
$8,310,836
|
11.5%
↑
|
| Jul 2025 | 597 | $19,034,684 |
$10,324,332
|
$918,014
|
$7,682,190
|
4.4%
↓
|
| Jun 2025 | 599 | $19,903,089 |
$10,850,762
|
$1,033,138
|
$7,911,711
|
11.4%
↓
|
| May 2025 | 596 | $22,470,071 |
$12,272,020
|
$1,254,048
|
$8,530,427
|
19.5%
↑
|
| Apr 2025 | 589 | $18,805,220 |
$10,320,112
|
$1,062,610
|
$7,203,325
|
5.3%
↓
|
| Mar 2025 | 546 | $19,865,341 |
$11,226,814
|
$1,125,975
|
$7,464,935
|
17.5%
↑
|
| Feb 2025 | 554 | $16,903,245 |
$9,381,071
|
$1,219,499
|
$5,978,576
|
1.2%
↓
|
| Jan 2025 | 585 | $17,109,133 |
$9,249,720
|
$998,519
|
$6,564,985
|
20.5%
↓
|
| Dec 2024 | 594 | $21,511,666 |
$11,941,729
|
$1,472,727
|
$7,698,416
|
10.3%
↑
|
| Nov 2024 | 589 | $19,495,634 |
$10,709,263
|
$1,182,144
|
$7,248,324
|
0%
↑
|
Overview of Alcohol Sales in El Paso
Over the past year, El Paso's alcohol sales have displayed some fascinating trends, showcasing the dynamic nature of the market. Notably, May 2025 marked the peak of the year with total receipts hitting $22,470,071, a clear indication of heightened consumer activity, possibly driven by events or seasonal factors. This peak was followed by a noticeable dip in subsequent months, suggesting a strong seasonal influence on sales patterns.
Monthly Trends and Changes
Throughout the year, the number of establishments fluctuated slightly, with a high of 610 in September and a low of 546 in March. Despite these shifts, total receipts experienced a general upward trend, highlighted by a significant increase of 11% from September to October 2025. This suggests a robust market recovery and potential growth opportunities for savvy business owners.
Sales Mix: Liquor, Wine, and Beer
When dissecting the sales mix, liquor consistently leads the pack, peaking in May with $12,272,020 in sales. Beer maintains a steady second place, reflecting a strong local preference, while wine sales, though smaller, showed consistent demand throughout the year. This pattern highlights potential areas for businesses to tailor their inventory and marketing strategies to local tastes.
Seasonal Patterns and Market Insights
The data reveals that seasonal events significantly influence sales, with spikes in December and May. These peaks could correlate with holiday festivities and warmer weather in spring, respectively. Understanding these patterns can help businesses optimize stock and promotions to capitalize on these high-demand periods.
Looking Ahead
As we move forward, the consistent growth in total receipts and the steady number of establishments suggest a resilient market environment. Businesses should consider leveraging these insights to enhance customer engagement and boost sales, particularly by focusing on popular product categories like liquor and beer. Overall, the past year has demonstrated the vibrant and evolving nature of El Paso's alcohol market, promising exciting opportunities for those willing to adapt and innovate.
Economic Overview
El Paso, Texas, serves as a critical economic hub in the region, driven by a diverse mix of industries including manufacturing, military, and international trade. The city's proximity to the U.S.-Mexico border positions it as a significant player in cross-border commerce, with the El Paso-Juárez metroplex facilitating billions in trade annually. Fort Bliss, one of the largest military complexes in the United States, further anchors the local economy, providing jobs and stimulating growth in ancillary sectors.
The business climate in El Paso is marked by a collaborative environment that supports both startups and established businesses. The city has seen a rise in technology and defense-related enterprises, thanks to local initiatives aimed at fostering innovation and entrepreneurship. Economic trends indicate steady growth, particularly in the logistics and transportation sectors, as companies capitalize on El Paso's strategic location.
Cultural Scene
El Paso boasts a vibrant cultural scene that reflects its rich blend of American and Mexican influences. The city's calendar is packed with notable events, such as the Sun City Music Festival and the El Paso Downtown Street Festival, which draw visitors from across the region. The El Paso Museum of Art and the Plaza Theatre, both located downtown, are key cultural attractions that highlight the city's commitment to the arts.
In addition to its festivals and arts venues, El Paso's cultural landscape is enriched by its historic sites and unique culinary offerings. The Mission Trail, featuring the oldest missions in Texas, provides a glimpse into the area's storied past, while local cuisine showcases a fusion of flavors that celebrate the city's borderland heritage.
Lifestyle
El Paso offers a variety of lifestyle options, with neighborhoods that cater to diverse preferences. The Kern Place and Sunset Heights areas are popular for their historic charm and proximity to the University of Texas at El Paso, attracting both students and young professionals. For those seeking a more suburban atmosphere, the East Side and West Side offer family-friendly communities with ample amenities.
The city's entertainment districts are bustling with activity, particularly in the downtown and Union Plaza areas, where residents and visitors can enjoy a variety of dining, shopping, and nightlife options. El Paso's local character is defined by its friendly atmosphere and a strong sense of community, making it an attractive destination for those seeking a vibrant yet laid-back lifestyle.
Future Outlook
El Paso's future outlook is promising, with ongoing development plans aimed at enhancing its infrastructure and economic capabilities. The city is investing in projects such as the revitalization of its downtown area and the expansion of its transportation networks, including the El Paso Streetcar system, which aims to improve connectivity and boost economic activity.
Growth trends suggest a positive trajectory, as El Paso continues to attract new businesses and residents drawn by its affordable cost of living and strategic location. The city's commitment to sustainable development and innovation positions it well for future success, making it a compelling choice for investors looking to capitalize on emerging opportunities in the region.