El Paso Alcohol Sales

Top Alcohol-Selling Establishments in El Paso

El Paso's alcohol sales scene in June 2025 was dominated by Professional Sports Catering at 1 Ball Park Plaza, raking in a whopping $613,137. This establishment stood out notably for its massive beer sales, which totaled $404,121, far surpassing its liquor and wine receipts. Clearly, sports events are a big draw for beer lovers in the city.

Following in the rankings, Hotel Paso Del Norte at 10 Henry Trost Ct recorded $257,826 in total receipts. This elegant venue shows a more balanced approach, with liquor sales at $176,159 and a significant portion from wine at $41,822. Their strategy seems to cater to a more diverse palate.

Both locations of Cerveceria 19 made it into the top five, reflecting the brand's strong presence in El Paso's nightlife. Their N Zaragoza Rd location led with $256,074, focusing heavily on liquor and beer, with no wine sales reported. Meanwhile, their N Mesa St outlet closely followed with $225,873, similarly emphasizing liquor and beer.

Host Services, Inc. at 6701 Convair Rd, with $208,187 in sales, and Topgolf at 365 Vin Rambla, with $198,416, also featured prominently. Both establishments show a preference for liquor over wine, but Topgolf's beer sales nearly matched its liquor numbers, highlighting its appeal to casual drinkers enjoying a game.

One interesting trend is the absence of wine sales in several high-performing establishments like Cerveceria 19 and Coconuts. This could indicate a shift in consumer preferences towards beer and liquor, or a strategic focus by these venues on these categories.

With establishments like Taqueria La 4 LLC and Ojos Locos Sports Cantina also making the list, it’s clear that a mix of traditional and modern venues are thriving. These data points offer key insights for potential investors or bar owners looking to tap into El Paso’s vibrant alcohol market.

Top Areas for Alcohol Sales

When it comes to alcohol sales in El Paso for June 2025, Zip Code 79936 is leading the pack with sales hitting a whopping $4,052,838 across 101 establishments. Not far behind is Zip Code 79901 with $3,487,294 in total sales. These two areas show the highest concentration of alcohol sales, indicating a strong market presence.

Sales Mix Differences

Examining the sales mix by type, there's a noticeable preference for liquor in most areas. For instance, Zip Code 79903 shows a heavy 61% of its sales coming from liquor, whereas Zip Code 79915 has a strong beer preference with 53% of its sales. Meanwhile, Zip Code 79922 stands out with a higher wine sales percentage at 14%.

Opportunities for New Establishments

Looking at the current density of establishments, areas like Zip Code 79935 have only 10 establishments despite having over half a million dollars in sales, suggesting room for new entrants. Similarly, Zip Code 79934 has only 4 establishments, hinting at potential growth opportunities.

Interesting Patterns and Insights

One interesting pattern is the almost exclusive focus on liquor in Zip Code 79968, with 100% of sales coming from this category. Additionally, Zip Code 79925 shows a balanced mix, though with a slight preference for liquor over beer. This diverse preference across areas highlights the potential for tailored marketing strategies targeting specific consumer preferences.

Overview of Alcohol Sales in El Paso

Over the past 12 months, El Paso's alcohol market has shown some interesting trends and fluctuations. The total number of establishments has generally increased, indicating a growing market. However, sales have seen some ups and downs, with May 2025 marking the peak at $22.47 million in total receipts.

Monthly Trends and Highlights

May 2025 stood out with a significant 19.49% increase in total receipts compared to April, driven by strong liquor and beer sales. Liquor sales alone in May reached $12.27 million, which was the highest throughout the year. In contrast, June saw an 8.56% dip in total receipts despite a slight increase in establishments, suggesting a seasonal fluctuation or market saturation effect post the May peak.

Seasonal Patterns

Seasonal trends are evident, with December 2024 also seeing high sales at $21.51 million, likely due to holiday celebrations. Post-holiday sales dropped in January 2025, reflecting a common post-season slump, with receipts falling by 20.47%. This pattern highlights the importance of the holiday season in driving sales.

Sales Mix Analysis

The sales mix between liquor, wine, and beer has remained relatively consistent, with liquor consistently leading the charge. Beer sales, while strong, have not seen the same highs as liquor. Wine sales have been steady but lower, indicating a preference for liquor and beer among El Paso consumers.

Market Implications

For businesses looking to enter or expand in the El Paso market, focusing on liquor could be beneficial given its dominance in the sales mix. The steady increase in establishments suggests a competitive environment, but the right product mix and timing, particularly around seasonal peaks, could yield significant opportunities.