Nestled in the northern reaches of Texas, Denison is a city rich in history and culture, often celebrated for its bustling arts scene and vibrant community life. Positioned near the Texas-Oklahoma border, Denison's unique location makes it a hub for both local residents and visitors eager to explore its offerings. This article delves into the dynamic world of alcohol sales in Denison, providing a comprehensive, data-driven analysis of the market as of April 2025.
This analysis begins with a detailed look at the leading alcohol-selling establishments in Denison, presenting a table that highlights the top performers in the city's marketplace. Readers will gain insights into which venues are leading the charge in sales and what this might mean for local business strategies. Following this, a breakdown of alcohol sales by zip code reveals the geographic concentrations of sales, offering a fascinating glimpse into the economic landscape of the city.
Finally, the article explores monthly sales trends over the past year, illustrating how the market has evolved and what factors may be influencing these changes. Whether you're a business owner, a resident, or simply curious about the economic pulse of Denison, this report provides valuable insights into the city's alcohol sales trends and their implications for the future.
Top 25 Denison Businesses By May 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
North Rig Grill
|
$72,177 |
$42,466
|
$3,695
|
$26,016
|
2. |
Calhoun's 2.0
|
$61,781 |
$35,292
|
$124
|
$26,365
|
3. |
The George Tavern
|
$56,095 |
$25,361
|
$3,032
|
$27,702
|
4. |
34 Chophouse & Doc's Lounge
|
$54,332 |
$34,659
|
$15,048
|
$4,625
|
5. |
Kiotee Club
|
$48,228 |
$33,760
|
$0
|
$14,468
|
6. |
1880 Ice House
|
$38,337 |
$27,347
|
$948
|
$10,042
|
7. |
Fraternal Order of Eagles Aerie No 85
|
$36,810 |
$16,731
|
$0
|
$20,079
|
8. |
Fred W Wilson-sam Pattillo Post #62 the American
|
$36,438 |
$19,635
|
$42
|
$16,761
|
9. |
Heyday Entertainment
|
$35,800 |
$17,249
|
$794
|
$17,757
|
10. |
Cantina Lime
|
$22,862 |
$19,578
|
$478
|
$2,806
|
11. |
Jalapeno Tree Mexican Restaurant
|
$22,830 |
$15,055
|
$222
|
$7,553
|
12. |
Emily's Kitchen
|
$22,396 |
$15,194
|
$5,787
|
$1,415
|
13. |
Stafford House Provisions
|
$19,694 |
$9,973
|
$9,164
|
$557
|
14. |
Copacetic Cowboy
|
$19,529 |
$17,562
|
$279
|
$1,688
|
15. |
Redrock Saloon
|
$18,051 |
$11,661
|
$16
|
$6,374
|
16. |
El Tapatio Cafe & Cantina Iii, Inc.
|
$18,041 |
$12,416
|
$93
|
$5,532
|
17. |
The Grill at 84 West
|
$17,638 |
$12,230
|
$3,807
|
$1,601
|
18. |
Iron Horse Bar and Grill
|
$17,493 |
$7,994
|
$210
|
$9,289
|
19. |
Kickbacks Backyard
|
$16,948 |
$8,462
|
$0
|
$8,486
|
20. |
Rustico Restaurant
|
$13,430 |
$11,464
|
$539
|
$1,427
|
21. |
Hilton Garden Inn Denison/sherman
|
$12,374 |
$7,116
|
$3,808
|
$1,450
|
22. |
Girasoles
|
$12,023 |
$9,620
|
$148
|
$2,255
|
23. |
Picante Taco Mexican Grill
|
$10,601 |
$5,716
|
$0
|
$4,885
|
24. |
The Point Restaurant
|
$9,806 |
$7,423
|
$79
|
$2,304
|
25. |
Kent's Tex Mex
|
$9,600 |
$7,394
|
$0
|
$2,206
|
Top Performers in Denison's Alcohol Sales
Leading the pack for May 2025 is North Rig Grill, with total receipts of $72,177. Their sales are impressively balanced between liquor and beer, with liquor contributing $42,466 and beer $26,016. This establishment's focus on a diverse alcohol selection seems to be paying off.
In second place, Calhoun's 2.0 brought in $61,781 in total receipts. Notably, they have the highest beer sales at $26,365, slightly edging out North Rig Grill. Their liquor sales are also robust, making them a well-rounded competitor in the market.
Rounding out the top three is The George Tavern, with $56,095 in total receipts. This venue has the highest beer sales among the top three at $27,702, suggesting a strong customer preference for brews at this location.
Interesting Trends and Observations
34 Chophouse & Doc's Lounge shows a unique sales pattern with a significant portion of their revenue coming from wine at $15,048, the highest among all establishments. This focus on wine could be a niche market strategy.
Kiotee Club stands out with a strong emphasis on liquor, generating $33,760 from it and no wine sales at all. This might indicate a targeted marketing approach or a loyal customer base that prefers spirits.
Among the lower-ranking establishments, Emily's Kitchen has a notable $5,787 in wine sales, which is quite high compared to others in its total receipt bracket. This could suggest a dedicated wine clientele or effective wine pairings with their menu.
Noteworthy Mentions
1880 Ice House and Fraternal Order of Eagles Aerie No 85 illustrate a more balanced approach between liquor and beer, with total receipts in the $36,000 to $38,000 range. Their ability to maintain a balanced offering might be contributing to their steady sales performance.
Finally, Cantina Lime and Jalapeno Tree Mexican Restaurant both show strong liquor sales relative to their total receipts, indicating a focus on cocktails or spirits that resonates well with their clientele.
Denison Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
May 2025 | 29 | $719,294 |
$444,113
|
$49,012
|
$226,169
|
12%
↑
|
Apr 2025 | 29 | $642,261 |
$390,535
|
$43,520
|
$208,206
|
14.3%
↓
|
Mar 2025 | 29 | $749,349 |
$458,255
|
$51,033
|
$240,061
|
16.1%
↑
|
Feb 2025 | 29 | $645,275 |
$397,158
|
$48,010
|
$200,107
|
7.8%
↑
|
Jan 2025 | 29 | $598,650 |
$367,016
|
$42,854
|
$187,529
|
8.8%
↓
|
Dec 2024 | 28 | $656,118 |
$412,412
|
$47,337
|
$196,369
|
2.2%
↓
|
Nov 2024 | 28 | $670,913 |
$410,543
|
$50,155
|
$210,215
|
5.1%
↑
|
Oct 2024 | 28 | $638,193 |
$384,609
|
$47,171
|
$206,413
|
9.7%
↑
|
Sep 2024 | 27 | $581,838 |
$355,108
|
$34,142
|
$192,588
|
6.7%
↓
|
Aug 2024 | 27 | $623,945 |
$374,931
|
$36,299
|
$212,715
|
18.7%
↑
|
Jul 2024 | 26 | $525,835 |
$316,936
|
$32,004
|
$176,895
|
4.2%
↓
|
Jun 2024 | 26 | $549,140 |
$334,277
|
$34,131
|
$180,732
|
0%
↑
|
Overall Sales Trends
Over the past 12 months, Denison's alcohol sales have exhibited quite a dynamic pattern. March 2025 was the standout month, reaching the highest total receipts of $749,349, likely driven by seasonal events or promotions. May 2025 saw a healthy recovery with sales climbing back up by 11.99% after a dip in April. This suggests strong consumer demand and possibly effective marketing strategies during these months.
Seasonal Patterns and Market Growth
The data highlights a seasonal fluctuation in sales. The summer months show a steady increase in establishments—from 26 in July 2024 to 29 by January 2025—indicating business growth. This growth correlates with rising sales numbers, particularly significant in August 2024 when sales jumped by 18.66%, suggesting that summer events and social gatherings significantly boost alcohol consumption.
Sales Mix: Liquor, Wine, and Beer
Liquor consistently leads the sales category, contributing the most to total receipts each month. This is especially evident in March 2025, where liquor sales peaked at $458,255. Beer follows as the second most popular choice, while wine sales remain relatively stable but less impactful. The dominance of liquor could indicate a local preference for spirits or effective promotions in this segment.
Market Implications
The consistent increase in establishments, coupled with fluctuating but generally rising sales, suggests a robust and competitive market. The data indicates potential opportunities for new entrants, particularly in the liquor segment, which shows strong consumer preference. Businesses might also consider leveraging seasonal peaks with targeted marketing to maximize sales.
Economic Overview
Denison, Texas, is strategically located near the Oklahoma border, making it a crucial hub for regional commerce. The city's economy benefits from a diverse array of industries, including manufacturing, healthcare, and retail trade. Major employers such as Texoma Medical Center and Kwikset play significant roles in supporting the local workforce. Additionally, Denison's proximity to Lake Texoma bolsters its appeal as a regional tourism destination, contributing to economic vitality.
Denison's business climate is marked by a supportive local government that actively encourages development through various incentives. The city has seen steady economic growth, with new businesses continuously emerging, thanks to a combination of affordable real estate and a skilled labor force. As a result, Denison remains an attractive location for both startups and established enterprises looking to expand.
Cultural Scene
Denison is rich in cultural heritage, offering a vibrant array of events and attractions that reflect its diverse community. The city hosts the annual Denison Arts and Wine Renaissance, which draws visitors from across the region to enjoy local art, music, and culinary delights. The Eisenhower Birthplace State Historic Site provides a glimpse into the early life of the 34th President of the United States, adding historical depth to Denison's cultural landscape.
Art enthusiasts can explore the Denison Arts Council's exhibitions and events, which showcase both local and national talent. The city also celebrates its railroad history with the Red River Railroad Museum, offering educational experiences for residents and visitors alike. These cultural assets contribute to Denison's unique charm and community spirit.
Lifestyle
Denison boasts a variety of neighborhoods, each with its own character and appeal. The historic downtown area is known for its charming brick streets and vintage buildings, housing a mix of boutiques, eateries, and galleries. This district serves as the heart of Denison's social scene, where locals gather for community events and seasonal festivals.
For those seeking a suburban lifestyle, neighborhoods such as Hyde Park and Gateway Village offer family-friendly environments with access to quality schools and parks. The city's commitment to preserving green spaces ensures residents enjoy a balanced mix of urban amenities and natural beauty, enhancing the quality of life in Denison.
Future Outlook
Denison is poised for continued growth, with several development projects on the horizon that promise to further transform the city's economic and cultural landscape. Plans for expanding infrastructure and enhancing public services are underway, attracting new residents and businesses to the area. The city's focus on sustainable development and community engagement positions it well for future success.
Investors and developers will find Denison's proactive approach to growth appealing, as the city continues to foster an environment conducive to innovation and expansion. With its strategic location, vibrant cultural scene, and welcoming community, Denison is set to remain a key player in the region's economic and cultural development.