Nestled in the heart of Central Texas, Belton is a vibrant city known for its rich history and close-knit community. Situated along the banks of the picturesque Leon River, this charming locale is more than just a scenic stopover—it's a hub of economic activity with a dynamic local market. In this article, we delve into a data-driven analysis of Belton's alcohol sales, providing an insightful look into how this sector is shaping the city's retail landscape.
Our exploration begins with a detailed examination of the top alcohol-selling establishments in Belton. Through a comprehensive table and analysis, we identify the businesses leading the charge in this competitive market. Next, we break down alcohol sales by zip code, revealing which areas of Belton boast the highest concentration of sales and offering insights into local consumer trends. Lastly, we present a monthly trends analysis that outlines how alcohol sales have evolved over the past year, highlighting key patterns and shifts in consumer behavior.
This report not only offers a snapshot of current market conditions but also provides valuable insights for businesses, policymakers, and residents alike. Whether you're a local entrepreneur or simply curious about Belton's economic pulse, this article is your guide to understanding the dynamics of alcohol sales in this bustling Texan city.
Top 25 Belton Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Mexicano Grill Taqueria
|
$86,352 |
$58,689
|
$1,220
|
$26,443
|
| 2. |
The Commonwealth
|
$73,571 |
$65,714
|
$7,299
|
$558
|
| 3. |
Frank's on the Lake / Dead Fish Grill
|
$59,737 |
$30,027
|
$12,004
|
$17,706
|
| 4. |
Level 3 Belton
|
$26,736 |
$18,826
|
$1,465
|
$6,445
|
| 5. |
Backyard Bar B Q
|
$22,850 |
$0
|
$0
|
$0
|
| 6. |
Lake Belton V F W
|
$21,575 |
$9,366
|
$149
|
$12,060
|
| 7. |
Coronos De Oro Mexican Restaurant
|
$19,656 |
$17,169
|
$0
|
$2,487
|
| 8. |
Jneely's Burrito Bar
|
$19,451 |
$11,236
|
$115
|
$8,100
|
| 9. |
Fireside Street Pizza
|
$17,884 |
$0
|
$2,185
|
$15,699
|
| 10. |
Blackbird Books & Spirits
|
$17,057 |
$15,587
|
$828
|
$642
|
| 11. |
Henry Waskow Post 4008 Vfw
|
$15,176 |
$7,752
|
$52
|
$7,372
|
| 12. |
Highlands Lounge
|
$13,210 |
$12,131
|
$502
|
$577
|
| 13. |
Mi Pueblo
|
$10,610 |
$5,430
|
$126
|
$5,054
|
| 14. |
Cadence Bank Center
|
$7,489 |
$3,060
|
$181
|
$4,248
|
| 15. |
Nami Japanese Steakhouse
|
$5,967 |
$2,082
|
$1,024
|
$2,861
|
| 16. |
Nolan Creek Cotton Gin
|
$5,084 |
$3,598
|
$305
|
$1,181
|
| 17. |
Taco Cowboy Mexican Restaurant
|
$5,010 |
$3,343
|
$0
|
$1,667
|
| 18. |
Jalisco's Mexican Restaurant
|
$4,414 |
$3,173
|
$0
|
$1,241
|
| 19. |
K1 the Bloom
|
$3,841 |
$2,717
|
$0
|
$1,124
|
| 20. |
Miller's
|
$3,611 |
$1,037
|
$0
|
$2,574
|
| 21. |
Pinkys
|
$3,568 |
$3,200
|
$0
|
$368
|
| 22. |
Tipsy Cowboy
|
$1,976 |
$1,718
|
$0
|
$258
|
| 23. |
American Legion Post 55
|
$1,243 |
$0
|
$0
|
$1,243
|
| 24. |
Schoepf's Old Time Pit Bar B Que
|
$1,043 |
$0
|
$0
|
$1,043
|
| 25. |
B-town Burgers & More
|
$612 |
$0
|
$0
|
$612
|
Top Performers in Alcohol Sales
Leading the pack this September in Belton is Mexicano Grill Taqueria on Sparta Road with impressive total receipts of $86,352. They have a strong showing in liquor sales at $58,689, closely followed by beer at $26,443. Their wine sales, however, are comparatively modest at $1,220.
The Commonwealth on W Adams Ave comes in second with total receipts of $73,571. They are particularly dominant in liquor sales, which account for $65,714 of their total. Unlike Mexicano Grill, they have a stronger emphasis on wine, with sales reaching $7,299.
Notable Establishments
Frank's on the Lake / Dead Fish Grill is also a significant player with total receipts of $59,737. Their sales are more balanced across liquor, wine, and beer, with liquor leading at $30,027. It's interesting to see a robust wine sales figure of $12,004, indicating a strong customer preference for wine at this lakeside venue.
Meanwhile, Backyard Bar B Q reported $22,850 in total receipts, but notably, they show zero sales across liquor, wine, and beer categories. This suggests either a reporting anomaly or a shift in their business model away from alcohol sales altogether.
Trends and Insights
An intriguing trend is the prominence of liquor sales across most top establishments, such as Level 3 Belton and Coronos de Oro Mexican Restaurant, which both report high liquor sales relative to their total receipts. Additionally, Fireside Street Pizza stands out with no liquor sales but strong beer sales at $15,699, reflecting perhaps a unique customer preference for beer with pizza.
For those interested in the lower end of the scale, Tipsy Cowboy and American Legion Post 55 show a focus on beer sales, though their total receipts remain quite modest. These insights could be valuable for business owners looking to understand market preferences or for real estate professionals advising on location-based business strategies.
Belton Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 26 | $447,723 |
$275,855
|
$27,455
|
$121,563
|
31.6%
↓
|
| Aug 2025 | 26 | $654,798 |
$340,358
|
$28,521
|
$285,919
|
15.3%
↑
|
| Jul 2025 | 27 | $567,794 |
$306,375
|
$25,805
|
$235,614
|
7.2%
↑
|
| Jun 2025 | 26 | $529,777 |
$315,289
|
$28,138
|
$186,350
|
23.6%
↓
|
| May 2025 | 27 | $693,663 |
$396,317
|
$33,998
|
$212,621
|
6%
↑
|
| Apr 2025 | 26 | $654,362 |
$383,702
|
$31,647
|
$233,062
|
6.1%
↑
|
| Mar 2025 | 22 | $617,007 |
$354,904
|
$30,394
|
$231,709
|
20.2%
↑
|
| Feb 2025 | 24 | $513,284 |
$303,322
|
$29,312
|
$180,650
|
20.8%
↑
|
| Jan 2025 | 25 | $424,844 |
$270,756
|
$22,861
|
$131,227
|
17.9%
↓
|
| Dec 2024 | 26 | $517,248 |
$325,099
|
$30,363
|
$161,786
|
0.7%
↑
|
| Nov 2024 | 26 | $513,742 |
$312,359
|
$34,962
|
$163,445
|
14.7%
↓
|
| Oct 2024 | 25 | $602,245 |
$357,487
|
$33,104
|
$210,532
|
0%
↑
|
Alcohol Sales Trends Over the Past Year
The past year has been quite a ride for alcohol sales in Belton. The highlight was undoubtedly May 2025, the month with the highest total receipts at a whopping $693,663. This peak was largely driven by liquor sales, which contributed over half of the total. This suggests a strong preference for spirits among consumers during that period, possibly driven by holiday or event-related celebrations.
However, the subsequent months saw fluctuations, with a notable dip in June where sales dropped by 23.63% to $529,777. Interestingly, the number of establishments remained fairly stable, indicating that the sales drop wasn't due to fewer places selling alcohol but perhaps a decrease in consumer demand or seasonal changes. By September, sales had further declined to $447,723, a significant 31.62% drop from the previous month, while the number of establishments remained unchanged.
Seasonal Patterns and Sales Mix Insights
Looking at the sales mix, liquor consistently dominated the receipts, suggesting a strong and steady demand throughout the year. Beer sales peaked in August at $285,919, indicating a possible seasonal preference during the late summer months. Meanwhile, wine sales remained relatively stable, showing minor fluctuations with a peak in November 2024 at $34,962.
The data hints at some interesting seasonal patterns. The increased sales in March and April, with increments of 20.21% and 6.05% respectively, suggest a pre-summer boost, potentially linked to spring events or holidays. Conversely, the sharp decline in January and again in September could be attributed to post-holiday lulls and back-to-school season, where discretionary spending might tighten.
Market Implications
For businesses in the alcohol industry, these trends highlight the importance of strategic planning around peak sales months. Focusing promotional efforts in the lead-up to May could capitalize on high consumer spending. Meanwhile, understanding the winter and back-to-school slumps could help businesses adjust inventory and marketing strategies to maintain steady sales.
The consistent preference for liquor over beer and wine suggests that new businesses or expansions may want to prioritize a robust selection of spirits. However, the spikes in beer sales during summer months indicate an opportunity for targeted promotions and events to boost sales in this category.
Economic Overview
Belton, Texas, offers a dynamic economic environment characterized by a diverse range of industries. The city benefits from its strategic location along Interstate 35, fostering robust trade and logistics operations. Key sectors in Belton include education, healthcare, and manufacturing, with significant contributions from the University of Mary Hardin-Baylor and the Belton Independent School District. The business climate is bolstered by a strong support network for small businesses, creating a fertile ground for entrepreneurial ventures.
Recent economic trends indicate a steady growth trajectory, supported by infrastructure investments and an expanding labor market. The city has also seen an influx of technology firms, attracted by its affordable commercial real estate and skilled workforce. These factors combine to make Belton an attractive prospect for investors looking to tap into a growing market.
Cultural Scene
Belton boasts a vibrant cultural scene that draws both residents and visitors alike. The city hosts the annual Texas Rodeo Cowboy Hall of Fame Induction Ceremony, celebrating the state's rich Western heritage. The Bell County Expo Center, a premier venue, frequently features concerts, trade shows, and community events, enhancing the city's cultural offerings.
Belton's historical charm is evident in its downtown district, where the Bell County Museum offers a glimpse into the area's past through engaging exhibits and educational programs. The city also celebrates its artistic side with events like the annual Christmas on the Chisholm Trail, which features local artisans and performers.
Lifestyle
Belton offers a welcoming lifestyle with a variety of popular neighborhoods that cater to diverse tastes. Areas such as Northcliffe and Dawson Ranch provide family-friendly environments with access to parks and recreational facilities. The city's proximity to the expansive Lake Belton offers residents ample opportunities for outdoor activities such as boating, fishing, and hiking.
The local character of Belton is defined by its blend of small-town charm and metropolitan conveniences. The downtown area serves as a hub for entertainment and dining, with a range of local eateries, boutiques, and community events that foster a strong sense of community.
Future Outlook
Belton's future outlook is promising, driven by strategic development plans aimed at sustainable growth. The city is investing in infrastructure improvements to support its expanding population and enhance connectivity. These efforts are complemented by initiatives to attract new businesses and spur economic development.
Growth trends indicate a continued influx of residents and businesses, drawn by Belton's quality of life and economic potential. The city's commitment to preserving its unique character while embracing progress positions it well for future prosperity, making it an appealing destination for investors and families alike.