Austin Alcohol Sales

Top-Selling Establishments

The clear standout in Austin's alcohol sales is the Scoot Inn Concession Company with an impressive total of $12,540,139 in receipts. This venue leads significantly in beer sales, pulling in $5,756,787, followed closely by liquor at $6,022,512. It's a popular spot that clearly knows how to draw a crowd.

Hotels and Resorts

Among hotel venues, the JW Marriott Austin leads the pack with $1,643,679 in total receipts, with liquor being the top choice at $1,044,754. Following closely is the Omni Barton Creek Resort & Spa, which also boasts strong liquor sales at $794,165. These hotels are not just for overnight stays but also prime spots for enjoying a drink.

Sports and Entertainment Venues

Levy at Austin FC has carved out a niche in beer sales, reporting $888,755, showing a strong preference for beer among sports fans. Meanwhile, Ojos Locos Sports Cantina balances its sales across liquor and beer, with beer slightly leading at $720,947.

Overall Trends and Insights

The trend across these top venues indicates a strong preference for liquor, with several establishments, such as the Proper Hotel and Matt's El Rancho, Inc., reporting substantial liquor sales. There's also an interesting balance in places like The Guest House, where wine sales surpass beer and liquor.

For those in the business, these insights highlight the importance of offering a well-rounded selection of alcoholic beverages, catering to diverse tastes, and understanding venue-specific preferences. Whether it's the bustling scene at Scoot Inn or the refined atmosphere of a hotel bar, each spot offers a unique experience that resonates with its clientele.

Top Alcohol Sales Areas in Austin

When it comes to alcohol sales in Austin for October 2025, the downtown area steals the spotlight. Zip code 78701 leads the chart with an impressive $35,633,635 in sales across 290 establishments. Following closely is 78702, with sales totaling $23,680,515 from just 134 establishments, indicating a high demand in this area as well.

Alcohol Preferences by Zip Code

Liquor is the preferred choice for most zip codes, with areas like 78722 and 78701 boasting over 65% of their sales in liquor. On the other hand, there are unique patterns such as in 78713, where wine makes up a whopping 65% of sales, and no liquor sales were reported. Beer sales are more prominent in areas like 78752, where it accounts for 48% of total sales.

Opportunities for New Establishments

Considering establishment density, 78701 and 78702 are already saturated with businesses. However, areas like 78774, with only one establishment and minimal sales, might offer new opportunities for growth. Zip codes with fewer establishments, such as 78732 and 78712, could potentially support more venues given their reasonable sales figures.

Interesting Patterns and Insights

It's fascinating to see the variety in sales mix across zip codes, reflecting diverse consumer preferences in Austin. The high concentration of liquor sales in many areas suggests opportunities for liquor-focused retail or dining experiences. Meanwhile, areas with a higher percentage of wine sales, like 78703 and 78731, might benefit from more specialized wine offerings or tasting events.

Overall Sales Growth

Over the past year, Austin's alcohol sales have seen some fascinating trends, with a significant peak in October 2025. The total receipts reached an impressive $118.9 million, marking a 29.68% increase from the previous month. This surge in sales coincides with a slight increase in the number of establishments, suggesting a robust market expansion.

Seasonal Variations

Throughout the year, there were notable seasonal fluctuations. For instance, March 2025 also saw a considerable rise in sales, with a 27.6% increase over the previous month, likely driven by events or holidays. Conversely, sales dipped in the summer months, with July 2025 experiencing a 4.09% decrease, potentially due to seasonal shifts in consumer behavior or travel patterns.

Liquor vs. Beer vs. Wine

Liquor consistently leads in sales compared to beer and wine, with October 2025 hitting $69.9 million. Interestingly, beer sales saw a substantial jump in October, reaching over $30 million, a significant increase from the previous months. Wine sales, while the smallest segment, also saw steady gains, indicating a growing appreciation for wine among Austin's consumers.

Market Trends and Insights

The data suggests a dynamic market with shifting preferences. The notable jump in beer sales in October could hint at successful marketing campaigns or events boosting consumption. Meanwhile, the steady rise in wine sales could reflect a cultural shift towards more diverse alcoholic preferences. For businesses, these trends highlight the importance of adapting inventory and marketing strategies to seasonal and consumer preference changes.

Year-Over-Year Comparisons

Comparing the recent October 2025 peak to the previous year, it’s clear that the market has grown significantly. This growth in sales, coupled with a steady rise in the number of establishments, paints a promising picture for investors and business owners looking to capitalize on Austin's vibrant and expanding alcoholic beverages market.