Travis County Alcohol Sales

Top Performers in December 2025

Leading the pack in Travis for December 2025 is the JW Marriott Austin, raking in over $1 million in total alcohol sales. Liquor sales dominated their receipts, contributing a hefty $701,605, while wine and beer followed at $253,254 and $112,623, respectively. This impressive figure keeps JW Marriott ahead of the game in the hospitality sector.

Following closely is the Proper Hotel, with total receipts just shy of $1 million. Their sales strategy seems to heavily rely on liquor, accounting for $676,794 of their total. Interestingly, while their wine sales are slightly higher than JW Marriott's, beer sales are significantly lower, perhaps indicating a more upscale clientele.

Ojos Locos Sports Cantina presented a fascinating dynamic, with beer being their top seller at $634,072, vastly outperforming their liquor and wine sales. This trend suggests a strong sports bar atmosphere where patrons likely favor beer while catching a game.

Noteworthy Trends and Observations

An interesting observation is the performance of Black Sheep Lodge, which showed a strong preference for beer among its patrons, contributing $401,460 to their total sales. This aligns with their casual, laid-back vibe that attracts beer enthusiasts.

Meanwhile, San Jacinto Beverage Company LLC and Gibson Bar both demonstrated strong liquor sales, with the latter earning a whopping $536,195 from liquor alone. This indicates a possible focus on cocktails or strong mixed drinks as key offerings.

On the other side of the spectrum, Jeffrey's Restaurant & Bar/Josephine House and Steiner Steakhouse, LLC shone with their wine sales, each garnering nearly half of their total receipts from wine. These establishments seem to cater to wine connoisseurs, enhancing their dining experiences with carefully curated selections.

Newcomers and Unique Venues

The Dead Rabbit and The Roosevelt Room & The Eleanor, both known for their cocktail prowess, maintained solid positions with impressive liquor sales. Their focus on unique cocktail offerings might be the secret to their success, drawing in patrons looking for a premium drink experience.

The quirky Comedy Mothership also made a mark with substantial liquor sales, suggesting that their combination of entertainment and alcohol is a winning formula. Similarly, Pins Mechanical Co. Austin LLC balanced liquor and beer sales, providing a diverse range of options for patrons enjoying games and activities.

Top Areas for Alcohol Sales

In Travis, the zip code 78701 leads the pack with a whopping $29,052,748 in total sales, supported by 285 establishments. This bustling hub has a sales mix heavily skewed towards liquor at 66%, with wine and beer making up 18% and 13% respectively. It's clear that downtown is the place to be if you're in the liquor business.

Following behind, zip code 78704 boasts sales of $10,919,709 from 141 establishments. Here, liquor also dominates with 59%, while beer makes a stronger appearance at 22%, showing a slightly more balanced distribution compared to 78701.

Alcohol Preferences by Area

Across the various zip codes, liquor consistently dominates the sales mix, with some areas showing distinct preferences. For instance, in 78702, liquor accounts for an impressive 69% of sales, while wine trails at just 8%. In contrast, 78703 has a more significant wine sales percentage at 31%, indicating a different customer preference.

Meanwhile, 78752 is quite unique with beer occupying 47% of the sales mix, nearly matching liquor's 50%. This suggests a more beer-centric market, possibly due to local culture or demographics.

Opportunities for New Establishments

Looking at establishment density, zip code 78758 stands out with 85 establishments and sales of $7,527,537. This suggests a thriving market with room for new players, especially those focusing on liquor, which makes up 60% of sales.

On the other end, zip code 78719 has just 22 establishments but manages to pull in $2,220,338 in sales. This area could benefit from additional establishments to meet potential demand, particularly for beer, which accounts for 36% of sales.

Interesting Patterns and Insights

Overall, Travis exhibits a strong preference for liquor across most zip codes, with wine typically playing a smaller role except in select areas like 78703 and 78746. The data also reveals opportunities in zip codes with fewer establishments and relatively high sales, such as 78731 and 78759. These insights could guide business decisions for expanding or establishing new alcohol sales venues in the area.

Overview of Alcohol Sales in Travis

Over the past year, the alcohol sales in Travis have shown distinct peaks and troughs, reflecting both seasonal influences and consumer preferences. The standout month was October 2025, where sales soared to a remarkable $124.9 million, thanks to a notable increase in liquor and beer purchases. This indicates a strong market response, potentially linked to events or festivities during this time.

Seasonal Patterns and Monthly Variations

There were significant ups and downs throughout the year. After a robust start with January 2025 sales at $78 million, the market experienced fluctuations, with March and May also witnessing high sales figures, suggesting a trend of increased consumption in spring and early summer. Notably, the summer months saw a dip, with July dropping to $87.2 million, potentially due to seasonal travel or economic factors affecting consumer spending.

Shifts in Sales Mix: Liquor, Wine, and Beer

Liquor consistently held the largest share of sales, peaking in October at $73.7 million. Wine sales, while generally lower than liquor, saw a steady demand, with a high in March at nearly $15 million. Beer sales also showed interesting trends, with significant spikes in March and May, highlighting potential correlations with social events or sporting seasons that traditionally boost beer consumption.

Market Insights and Business Implications

For businesses, these trends highlight the importance of aligning inventory and marketing strategies with key sales periods, particularly in March, May, and October. The sharp rise in October sales suggests opportunities for promotions or events that capitalize on increased consumer activity. Additionally, the steady growth in the number of establishments, despite minor declines, points to a resilient market environment conducive to new business opportunities.