Travis County Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in June 2025 is OJOS LOCOS SPORTS CANTINA on Interstate 35, raking in an impressive $1,115,423 in total receipts. Their beer sales are particularly noteworthy, accounting for $739,260, making them a powerhouse in beer distribution. This venue's focus on beer might be a strategic move given its sports-themed atmosphere, where beer often flows freely during games.

Not far behind is the JW MARRIOTT AUSTIN with $1,055,229 in total sales. Their sales are heavily skewed towards liquor, which brought in $694,157. This high-end hotel, situated in the heart of downtown, seems to capitalize on its premium clientele who favor hard liquor over other beverage options.

The PROPER HOTEL also makes a significant mark with $824,503 in sales, primarily driven by liquor, which brought in $618,130. This focus on liquor over beer and wine suggests a clientele that prefers cocktails and mixed drinks, typical for upscale hotel bars catering to both tourists and locals alike.

Interesting Trends and Observations

MATT'S EL RANCHO, INC. stands out for its staggering liquor sales, totaling $632,732, despite lower overall receipts compared to the top venues. This suggests a strong emphasis on cocktails or perhaps a signature drink that draws in patrons specifically for their liquor offerings.

In terms of beer sales, LEVY AT AUSTIN FC shines with $389,638, although their total receipts are more modest at $506,403. This could be attributed to the sports venue setting where beer is a popular choice among fans.

Interestingly, DE NADA CANTINA shows a heavy lean towards liquor, with an astounding $458,263 in liquor sales, while wine and beer take a backseat. This might indicate a niche market or a particular signature cocktail that keeps patrons coming back for more.

Newcomers and Growing Establishments

Some newer establishments like ASYLUM CC, LLC and MALA FAMA are making their presence known with strong liquor sales, $370,799 and $343,844 respectively. These numbers suggest a successful penetration into the competitive nightlife scene in Austin's bustling entertainment districts.

Overall, the trend in Travis seems to favor liquor sales, particularly in venues with a higher-end or more specialized focus. Meanwhile, establishments with a sports or casual dining atmosphere are seeing higher beer sales, which aligns with their target demographic preferences. For business owners and investors, these insights might inform decisions on location, atmosphere, and beverage offerings to maximize sales.

High Concentration Areas

In June 2025, the zip code 78701 stands out as the frontrunner with a whopping $26,162,275 in alcohol sales, accounting for a significant portion of the total sales in Travis. With 287 establishments, it's clear that this area is a hotspot for liquor, which makes up 68% of its sales. Following at a distance is 78704, which generated $9,791,397 from 133 establishments, with a similar preference for liquor at 62% of sales.

Alcohol Preferences by Zip Code

There's a notable variation in the types of alcohol preferred across different zip codes. Zip code 78702, for instance, has a strong inclination towards liquor, representing 66% of its sales, while beer also has a decent share at 21%. On the other hand, 78703 has a more balanced sales mix with 56% liquor and a higher percentage of wine (26%) compared to other areas.

Opportunities for New Establishments

Considering the density of establishments, zip code 78758, with 81 venues and sales of $6,836,747, might be ripe for new entrants, especially those focusing on beer, which makes up 25% of sales. Similarly, 78759, which has 46 establishments and a healthy mix of 64% liquor and 20% wine, could offer opportunities for niche wine bars or specialty liquor shops.

Interesting Patterns and Insights

One interesting pattern is the dominance of liquor sales across most zip codes, often exceeding 50% of total sales. However, some areas like 78722 and 78730 have exceptionally high liquor sales percentages, at 70% and 66% respectively, indicating a stronger market for spirits. Meanwhile, areas like 78713 and 78712 show a surprisingly high preference for beer, accounting for 42% and 51% of sales, suggesting potential for craft breweries or beer-focused establishments.

Overview of Alcohol Sales in Travis

Over the past 12 months, Travis has seen some interesting fluctuations in alcohol sales. The peak month for sales was October 2024, with total receipts hitting a remarkable $126.3 million. This surge was primarily driven by liquor, which accounted for over half of the sales that month. In contrast, by June 2025, sales had dipped to $92.4 million, marking an 18.19% decline from the previous month.

Monthly Trends and Seasonal Patterns

October 2024 stood out not only for its high sales but also for the significant 33.51% increase in total receipts compared to the previous month. This spike suggests a seasonal boost, possibly due to events or holidays. Following this peak, there was a noticeable drop in November and December, with sales declining steadily into January 2025, before seeing a recovery in March 2025.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor consistently led the sales mix, often comprising more than half of the total receipts. Beer sales showed some fluctuation, peaking in October 2024 alongside liquor, while wine sales remained relatively stable, peaking slightly in December 2024. This indicates a strong preference for liquor in Travis, with beer and wine playing supportive roles.

Market Implications

The data suggests a resilient market for liquor, with significant potential for growth around peak months like October. Businesses may want to capitalize on these seasonal trends by focusing marketing efforts and stock management accordingly. The steady number of establishments, which increased slightly over the year, indicates a stable market environment that could support new entrants or expansions.