Tarrant County Alcohol Sales

Top Alcohol-Selling Venues in Tarrant

Leading the pack by a significant margin is AT&T Stadium, boasting total alcohol sales of over $6 million. The stadium is a major player in beer sales, with over $3.3 million in receipts, indicating its dominance as a venue for large events where beer is a top choice for attendees.

In second place, the Gaylord Texan raked in nearly $3 million, with liquor being the most popular choice. This venue is particularly notable for its strong wine sales, tallying over $457,000, reflecting a diverse beverage offering that appeals to a range of tastes.

Backyard C/O Texas Live! rounds out the top three with sales exceeding $2.2 million. Here, liquor sales lead the charge, but beer is not far behind, making it a go-to spot for those seeking a lively atmosphere with a variety of drink options.

Noteworthy Trends and Insights

One interesting trend is the strong performance of Hotel Drover, which secured fourth place with a focus on liquor sales. Meanwhile, Billy Bob's Texas remains a staple with its significant beer sales, showcasing its continued popularity as a traditional Texan venue.

Dickies Arena and Hotel Vin and Harvest Hall both maintain a strong presence with over $1 million in sales, highlighting the diversity of venues that cater to different crowds, from concertgoers to hotel guests. Additionally, Second Rodeo Brewing Co and Joe T Garcia's Mexican Dishes demonstrate the importance of niche markets, with both establishments excelling in specific beverage categories.

Overall, the data reveals a vibrant and competitive market in Tarrant, with stadiums, hotels, and local bars each carving out their own niche. For bar owners and business real estate investors, these insights provide valuable information on consumer preferences and potential opportunities for growth.

Top Performing Zip Codes

In December 2025, Tarrant's alcohol sales reached a whopping $100,359,022 across 68 zip codes, with Zip Code 76011 leading the pack. This area boasted sales of $13,160,123 spread over 87 establishments, with a balanced sales mix of 47% liquor, 6% wine, and 44% beer. Not far behind, Zip Code 76051 reported $11,299,949 in sales across 94 establishments, heavily favoring liquor at 59% of sales.

Alcohol Preferences by Region

Different areas show distinct preferences for types of alcohol. In Zip Code 76164, liquor dominates with 63% of sales, while wine is barely a blip at 7%. Conversely, Zip Code 76019 has a unique preference for wine, making up 65% of sales, which is an anomaly compared to other areas. This suggests opportunities for businesses to tailor their offerings to local tastes.

Opportunities for New Establishments

With 1,769 total establishments, the density of businesses varies significantly. Areas like Zip Code 76107, with 125 establishments, might seem saturated. However, Zip Code 76020, with only 14 establishments and $339,305 in sales, could be ripe for new ventures, especially given its higher-than-average liquor sales at 58%.

Interesting Patterns and Insights

Several patterns emerge when examining the data. For instance, Zip Code 76119, despite having one of the lowest total sales at $22,596, has an overwhelming preference for liquor, comprising 88% of sales. This suggests a strong, albeit niche, market that could be further explored. Additionally, Zip Code 76002 stands out with beer making up 86% of its modest sales, indicating a possible untapped market for craft or specialty brews.

Overview of Alcohol Sales in Tarrant

Over the past year, Tarrant has seen dynamic shifts in alcohol sales, with a significant increase in total receipts by the end of 2025. As of December, sales peaked at $97.88 million, marking a robust 13.42% increase from November. This surge suggests a strong holiday season influence, where consumers are likely stocking up for festive celebrations.

Monthly Fluctuations and Seasonal Trends

Sales trends indicate a noticeable rise in total receipts during certain months. For example, May and December both experienced significant increases, potentially linked to holiday and event-driven consumer behavior. Conversely, the summer months, particularly June and July, saw a dip, which could be attributed to seasonal travel and outdoor activities reducing local consumption.

Changes in Establishments and Their Impact

The total number of establishments has remained relatively steady, with only minor fluctuations. December saw a slight increase to 1,712 establishments, up by 0.06% from November. This stability suggests that the existing market players are effectively capturing increased consumer demand rather than new entrants flooding the market.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominated the sales mix, reaching its highest in December at $55.03 million. Beer sales also showed strong performance, peaking in December, likely due to its popularity during social gatherings. Wine sales, while generally lower, have shown steady growth, indicating a niche yet consistent consumer base. The shifts in product preference highlight the importance of a diverse inventory for retailers.

Market Insights and Future Outlook

The year-over-year growth in total receipts and the consistent rise in liquor sales suggest a robust market for higher-margin products. For businesses, focusing on premium liquor and maintaining a balanced inventory of beer and wine can capitalize on these trends. As we move into the new year, monitoring these patterns will be crucial to aligning business strategies with consumer preferences.