Harris County Alcohol Sales

Top Performers in Harris Alcohol Sales

Leading the charge in Harris for June 2025 is ARAMARK SPORTS & ENTERTAINMENT SERVICES OF TEXAS at Minute Maid Park, with impressive total receipts of $4,714,471. Their sales are evenly split between liquor and beer, with each category contributing over $2 million, while wine sales also make a notable contribution.

In second place, ARAMARK SPORTS & ENTERTAINMENT SER OF TEXAS INC at Kirby Drive, brought in $3,145,706. This location shows a strong preference for liquor, which accounts for more than half of its total alcohol sales, highlighting a potential opportunity for those looking to cater to liquor enthusiasts.

Trends and Insights

A standout performer in the wine category is The Post Oak/Mastro's/Willie G's, which recorded wine sales at $526,130, contributing significantly to its total of $1,302,010. This suggests a robust demand for premium wine in upscale dining environments.

Interestingly, Vida Garden/Pick Your Poison focuses almost exclusively on liquor, with $792,955 of its $883,593 total receipts coming from this category. This specialization could be an indicator of a successful niche strategy.

Emerging Opportunities

Noen and Melrose are both establishments with a heavy emphasis on liquor, comprising the vast majority of their sales. Noen's liquor sales account for almost the entire $638,459 total, while Melrose's liquor sales are just over $434,670 of their $465,179 total.

The variety in sales composition among these top sellers highlights diverse customer preferences and suggests that new businesses could find success by targeting specific niches, whether in liquor, wine, or beer.

Top Areas for Alcohol Sales

In June 2025, the zip code 77002 led Harris with a staggering $15.4 million in alcohol sales. This area, with 186 establishments, had a strong focus on liquor, comprising 61% of its total sales. Following closely was 77006, which recorded $11.8 million, with an even higher preference for liquor at 69%. These two areas clearly dominate the market, indicating a robust demand for liquor in central parts of Harris.

Alcohol Preferences by Zip Code

Different zip codes exhibit distinct preferences for liquor, wine, and beer. For example, 77006 has a significant preference for liquor at 69%, while zip code 77024 shows a more balanced mix with 56% liquor and 30% wine. Interestingly, zip code 77003 has a higher percentage of beer sales at 28%, suggesting a potential niche market for beer-focused establishments.

Opportunities for New Establishments

With 3,751 establishments spread across 128 zip codes, there are still opportunities for new ventures. Areas like 77027 and 77019, both with high sales per establishment, could support additional outlets. Moreover, zip codes with lower establishment counts but high sales, such as 77054 with only 19 establishments, might present lucrative opportunities for expansion.

Interesting Patterns and Insights

It's notable that some zip codes exhibit a near-complete focus on liquor, such as 77021 where liquor makes up 86% of sales. Conversely, areas like 77401 have a significant wine market, with wine making up 42% of sales. Such insights can guide businesses on what products to prioritize when entering these markets. Additionally, zip codes with zero sales, like 77507 and 77048, might indicate regulatory restrictions or untapped potential.

Overall Sales Trends

Over the past year, alcohol sales in Harris have exhibited some intriguing patterns. The highest sales were recorded in December 2024, which isn't surprising given the holiday season's festivities. Total receipts peaked at $182,986,189, driven by strong liquor and wine sales. However, by June 2025, sales had dipped to $169,623,378, marking a 7.08% decrease from the previous month. This decline could signal a post-holiday season slowdown.

Liquor Sales Dominance

Liquor sales consistently outperformed wine and beer, capturing the largest share of the market each month. December 2024 saw liquor sales hit $109,816,847, but they took a noticeable dip in January 2025, dropping to $82,823,735. This trend suggests a possible seasonal purchasing pattern, with consumers stocking up during the holidays and reducing their spending afterward.

Wine and Beer Sales Insights

Wine sales experienced fluctuations but maintained a relatively stable presence, with peaks in December 2024 at $31,182,400. Beer sales also showed variability, peaking in March 2025 at $44,298,775. This increase could be attributed to social events or sporting seasons that typically boost beer consumption.

Establishments and Market Dynamics

The number of establishments remained fairly stable, with minor fluctuations. Notably, there was a sharp increase in April 2025, with establishments rising by 11.94% from March. This could indicate new market entrants or expansions, although the subsequent months saw a slight decline in numbers.

Market Implications

The data suggests a strong preference for liquor, especially during festive months, indicating an opportunity for businesses to capitalize on this trend through targeted marketing and promotions. The stability in wine sales and the occasional spike in beer sales highlight potential niches for growth. As sales and establishments fluctuate, businesses should remain agile, adapting to seasonal demand shifts and consumer preferences.