Harris County Alcohol Sales

Top Performers in Harris

Leading the pack in December 2025 is THE POST OAK/MASTRO'S/WILLIE G'S, pulling in over $2.1 million in total receipts. Their wine sales, at over $933,000, significantly outrank their liquor and beer sales, showing a strong preference for wine among their patrons.

ARAMARK SPORTS & ENTERTAINMENT SER OF TEXAS INC at Kirby Drive secures the second spot with nearly $1.7 million, with liquor sales surpassing wine and beer, indicating a robust demand for spirits at sports events. Close on its heels is 2106 N. DALLAS STREET LLC, which also shows a heavy tilt towards liquor sales, contributing to their impressive total receipts.

Noteworthy Trends

One interesting observation is the dominance of liquor sales across many top venues, including VIDA GARDEN/PICK YOUR POISON, where liquor sales account for the vast majority of their total receipts. This trend suggests a strong market for cocktail and spirit-focused establishments.

Wine lovers are clearly flocking to upscale venues, with places like PAPPAS BROS STEAKHOUSE and STEAK 48 demonstrating strong wine sales. This indicates a clientele that appreciates high-quality dining experiences paired with fine wines.

Insights for Business

For bar owners and potential investors, these trends highlight the importance of tailoring your offerings to your clientele's preferences. High-end venues might benefit from expanding their wine selections, while sports and entertainment venues could focus on enhancing their liquor offerings to boost sales.

Additionally, establishments like LITTLE WOODROW'S and KIRBY ICE HOUSE show the potential profitability of offering a diverse range of beverages, with both liquor and beer contributing significantly to their sales. This balance could cater well to broader customer bases, maximizing revenue potential.

Top Zip Codes for Alcohol Sales

If you're looking at where the big bucks are being made in alcohol sales in Harris, zip code 77002 takes the cake with a whopping $13.6 million in total sales. Hot on its heels is 77006, pulling in $12.7 million. These areas aren't just selling a lot; they're also home to a significant number of establishments, 181 and 138, respectively. This suggests a vibrant market with high demand.

Sales Mix Variations

Not all zip codes have the same taste in alcohol. For instance, 77006 prefers liquor, making up 70% of its sales, while 77024 shows a stronger preference for wine, with 34% of sales from wine. Meanwhile, 77598 stands out with a hefty 33% of its sales coming from beer, highlighting a unique preference compared to other regions.

Opportunities for New Establishments

With 3,803 establishments spread over 129 zip codes, there's a lot of competition, but also opportunities. Zip codes like 77010 and 77054, despite having fewer establishments, show strong sales figures per establishment. This could indicate room for new players who can capture the existing demand effectively.

Interesting Patterns and Insights

It's fascinating to see some zip codes like 77062 with a dominant preference for liquor, accounting for 79% of sales. On the other side of the spectrum, 77046 has a surprising 61% of its alcohol sales from wine, which is quite uncommon across other regions. This data can guide businesses to tailor their offerings to meet local tastes and maximize sales.

Overview of Alcohol Sales Trends in Harris

Over the past year, Harris has seen interesting shifts in alcohol sales, with December 2025 standing out as the month's highest sales, hitting an impressive $187 million. Despite this peak, the number of establishments slightly dipped to 3,835, indicating a consolidating market where fewer players are capturing more of the sales pie. This suggests an increase in efficiency or perhaps a competitive advantage for certain establishments.

Liquor Leads the Charge

Liquor consistently dominated the sales mix throughout the year, culminating in December with over $106 million in receipts. This indicates a strong preference for spirits, possibly driven by consumer trends favoring cocktails and premium liquor options. The year also saw a notable surge in liquor sales during months like May and March, coinciding with social events and gatherings that possibly boosted demand.

Beer and Wine: Steady Yet Variable

Beer sales remained relatively stable, hovering around the $35 million mark with minor fluctuations. Notably, March saw a significant spike to over $44 million, potentially due to seasonal events such as sporting seasons or festivals. Meanwhile, wine sales showed more volatility, peaking at $31 million in December. The fluctuations in wine sales might reflect changing consumer tastes or promotional activities around luxury wine products.

Seasonal and Economic Influences

Monthly changes in total receipts suggest that seasonal and economic factors play a significant role. For instance, the holiday season in December likely fueled the surge in total sales by 15.57% compared to the previous month. Conversely, the summer months experienced a dip, which could be attributed to vacation periods when consumers might be spending less locally.

Market Implications

These trends indicate a robust market for alcohol in Harris, with opportunities particularly strong for businesses focused on liquor. The slight decline in establishments despite rising sales suggests that surviving businesses are capturing more market share, possibly due to strategic positioning or enhanced customer experience. Understanding these patterns can help businesses tailor their offerings and marketing strategies to capture emerging opportunities in the alcohol market.