Harris County Alcohol Sales

Top Performers in Harris Alcohol Sales

The Post Oak/Mastro's/Willie G's at 1600 West Loop S takes the crown this month with total receipts reaching a whopping $1,659,786. Their impressive wine sales, amounting to $802,501, played a significant role in their top position. Meanwhile, liquor sales contributed $320,832 and beer added $536,453 to their total.

Following closely is Levy Restaurants at Toyota Center with total receipts of $1,548,987. Their strength lies in liquor sales, which brought in a substantial $939,211. Wine sales were notably lower at $81,011, while beer sales were $528,765.

Notable Trends and Insights

Vida Garden/Pick Your Poison stands out for their heavy lean towards liquor, with receipts totaling $888,980 and absolutely no wine sales reported. This demonstrates a clear preference among their patrons, suggesting a niche market focus.

Kirby Ice House appears three times in the list, showcasing their widespread popularity across different locations. Their combined sales highlight a strong emphasis on liquor and beer, with wine playing a much smaller role in their offerings.

Interesting Observations

Notably, Sante recorded a high percentage of their sales from liquor, accounting for $619,443 out of their total $637,767. This might suggest a specialized menu or a strong brand identity centered around spirits.

On the other hand, Pappas Bros Steakhouse demonstrated a strong affinity for wine, with sales reaching $480,121. Their focus on wine suggests a clientele that appreciates a fine dining experience complemented by quality wine selections.

Top Areas for Alcohol Sales

In October 2025, the zip code 77002 leads the pack with a whopping $12,582,959 in alcohol sales, offering a mix dominated by liquor at 64%. Close on its heels is 77006, with sales reaching $11,785,019, where liquor is even more pronounced at 75%. These areas are clearly hotspots for alcohol purchases, with a strong focus on liquor sales.

Alcohol Preferences by Zip Code

Each area has its unique taste, with 77024 showing a preference for wine at 32% of sales, compared to other top regions. Meanwhile, 77598 stands out with a significant 34% of its sales coming from beer, indicating a different consumer preference. This diverse mix suggests that businesses should tailor their offerings to meet local tastes.

Opportunities for New Establishments

With 3,834 establishments spread across 130 zip codes, there are clear opportunities for new businesses. For instance, zip codes like 77027 and 77019, despite having high sales, have relatively fewer establishments, indicating potential for new entrants to capture market share. Additionally, lesser-served areas, such as 77056, could benefit from increased competition, given their high sales figures.

Interesting Patterns and Insights

The data reveal intriguing patterns, such as the dominance of liquor in most areas, especially in 77062 where it accounts for 76% of sales. Conversely, some zip codes like 77094 show a balanced mix, with wine making up 11% of sales, suggesting a more varied consumer base. Also noteworthy is the complete absence of alcohol sales in zip code 77048, which could indicate untapped potential.

Overview of Alcohol Sales in Harris

The past year has been quite dynamic for alcohol sales in Harris, with fluctuations in both sales volumes and the number of establishments. October 2025 closed with a healthy increase in total receipts, climbing 6.93% from September, reflecting a vibrant market atmosphere. Over the year, the number of establishments saw a modest rise, indicating a growing interest in the alcohol retail sector.

Seasonal Peaks and Troughs

The holiday season of December 2024 marked the peak for alcohol sales, with total receipts hitting $182,986,189. This isn't surprising, as festive periods traditionally drive higher consumption. Following this high, there was a significant drop in January 2025, with receipts falling by 22.5%, a common post-holiday trend as consumers tighten their belts.

Shifts in Sales Mix

Throughout the year, liquor consistently led the sales mix, often accounting for more than half of the total receipts. Beer and wine sales showed more variability, with beer peaking in March 2025. Notably, wine sales saw a significant boost in December 2024, likely due to holiday gatherings and celebrations. This indicates a potential opportunity for businesses to focus on seasonal promotions for wine during festive months.

Market Insights and Opportunities

The data suggests a resilient market with room for growth, especially during peak seasons. The rise in the number of establishments, albeit slow, indicates a healthy competitive environment. For businesses, understanding these seasonal patterns and the dominance of liquor sales could inform strategic planning, such as inventory adjustments and marketing campaigns tailored to consumer preferences during different times of the year.