Collin County Alcohol Sales

Top Performers in Collin's Alcohol Sales

Leading the pack for January 2026 is Sidecar Social at Winning Drive, boasting a remarkable $477,849 in total receipts. This venue excels in liquor sales, bringing in $330,453, which is nearly 70% of its total sales. Beer and wine also contribute significantly, with $124,620 and $22,776, respectively.

Following closely is Haywire on Winthrop Street, with total receipts of $360,796. Unlike Sidecar Social, Haywire shows a more balanced distribution, with a notable $80,111 from wine sales, indicating its appeal to wine lovers alongside strong liquor sales of $261,237.

Dee Lincoln Prime stands out with a unique sales pattern, recording $164,669 from wine, the highest among the top establishments. This suggests a strong focus on wine, contrasting with its relatively modest liquor sales of $130,430.

Trends and Observations

The Ford Center at The Star in Frisco demonstrates a balanced approach, with a fairly even distribution among liquor, wine, and beer sales, totaling $294,836. This indicates a diverse customer base with varied preferences.

It's interesting to note IHD Capital LLC and Tight Ends Sports Bar & Grill both show substantial beer sales, $111,607 and $117,542 respectively, highlighting a potential trend in the popularity of beer at their locations.

Legacy Hall and Del Frisco's Double Eagle Steak House both feature strong wine sales, with Legacy Hall's wine sales at $40,690 and Del Frisco's at $108,774. This suggests these venues are favored destinations for wine enthusiasts.

Insights for Business Owners

Venues like Gigi's Restaurant and Bar and Pete's Dueling Piano Bar Frisco show a heavy reliance on liquor sales, each generating over $140,000 from this category. This reflects a successful strategy focused on spirits.

Twin Peaks outlets, both on Central Expressway and University Drive, show a consistent pattern of beer being the top-selling category. This consistency may indicate a strong brand identity appealing to beer drinkers.

Overall, the data reveals diverse consumer preferences across Collin, providing valuable insights for current and prospective business owners looking to tailor their offerings to local tastes.

Top Performing Areas

In January 2026, Collin's alcohol sales reached a total of $31,080,162, spread across 951 establishments in 29 zip codes. Leading the pack is zip code 75034, raking in $6,602,837 from 131 establishments, with a strong preference for liquor, making up 61% of sales. Not far behind, zip code 75024 generated $6,123,173, with 108 establishments also favoring liquor as the top seller at 59%.

Alcohol Sales Composition

Across the board, liquor dominates sales in most zip codes, averaging over 50% of the sales mix. However, zip code 75074 stands out with a unique distribution where beer sales make up 35%, a significant portion compared to others. Meanwhile, wine enjoys its highest popularity in zip codes 75024 and 75082, each with 24% and 23% wine sales, respectively.

Opportunities for New Establishments

With 951 establishments already in play, there are still areas ripe for new ventures. Zip code 75287, despite having only 36 establishments, managed to bring in $1,145,451 in sales, suggesting a strong market demand. Similarly, zip code 75078, with just 28 establishments, generated over a million in sales, indicating potential for growth.

Interesting Patterns and Insights

It's intriguing to note the variance in beer sales, which tends to be higher in zip codes like 75070 and 75074, where it constitutes 28% and 35% of sales, respectively. This could signal a cultural preference or demographic trend worth exploring for targeted marketing. Moreover, the overall dominance of liquor sales suggests ample opportunity for liquor-focused promotions and events.

Overview of Alcohol Sales in Collin

Over the past year, Collin has seen some intriguing fluctuations in alcohol sales. The month of May 2025 stood out with the highest total receipts, reaching a whopping $39,905,036. This peak was driven by strong liquor sales, which hit $23,436,659. However, by January 2026, sales had dropped significantly to $30,155,541, marking a 24.33% decline from the previous month. This drop could suggest a cooling off after the holiday season's festivities.

Seasonal Trends and Sales Mix

Throughout the year, liquor consistently held the largest share of the alcohol market in Collin, with May 2025 again being a notable high point. Wine and beer sales also saw their ups and downs, but beer made a noticeable impact in May with sales of $9,011,360, the highest in the year. Typically, beer sales were strongest in warmer months, aligning with social gatherings and outdoor activities.

Market Dynamics and Establishments

The number of establishments serving alcohol remained relatively stable, with minor fluctuations. The most significant increase occurred in April 2025, when establishments rose by 6.26%. This increase likely contributed to the boost in sales that followed in May. However, by January 2026, the number had slightly decreased to 928 establishments, showing a marginal 0.43% reduction from December 2025.

Insights and Implications for the Market

The data suggests a robust market with strong seasonal influences, particularly around major holidays and warmer months. The dominance of liquor sales indicates a potential focus area for businesses looking to boost revenue, especially during peak seasons. Meanwhile, maintaining a diverse product offering that includes wine and beer could cater to varying consumer preferences throughout the year.