Bexar County Alcohol Sales

Top Performers in Bexar's Alcohol Sales

In June 2025, Hospitality International, Inc. at Resort Parkway led the pack with a whopping total of $2,569,583 in alcohol receipts. They dominated across the board, with liquor sales contributing over half of this total. Not far behind, La Cantera Resort and Spa secured the second spot, with a significant portion of their $1,012,743 total coming from liquor, highlighting their strong focus on premium spirits.

Notable Trends and Insights

It's interesting to see that Seaworld San Antonio made its mark with beer, contributing the bulk of their nearly $700,623 receipts. Meanwhile, the Majestic Theatre and Brass Monkey, both smaller venues, showed strong performances in liquor sales, a testament to the growing trend of craft cocktails and specialty drinks. Brass Monkey, in particular, stood out by generating over $300,000 just from liquor, despite not selling any wine.

Key Observations for Business Opportunities

The data highlights a clear preference for liquor across most top-selling establishments, with many venues showing liquor as their primary source of revenue. Businesses like Six Flags Fiesta Texas and Topgolf achieved substantial beer sales, indicating that environments promoting social and recreational experiences might benefit from focusing on beer offerings. Additionally, bars like The Angry Elephant/Roo Pub and McIntyre's North Star are achieving impressive sales figures by balancing liquor and beer sales, showcasing the potential profitability of a diverse beverage menu.

Top Areas for Alcohol Sales

The standout in Bexar's alcohol sales scene is definitely Zip Code 78205, boasting a whopping $13,445,849 in sales across 173 establishments. This area alone accounts for a significant chunk of the total sales, with a strong leaning towards liquor at 64%. Following 78205, Zip Code 78215 and 78216 also show impressive figures, with sales of $4,639,219 and $4,140,538 respectively, each with their own mix leaning heavily towards liquor.

Alcohol Type Trends by Area

Liquor seems to be the preferred choice across most zip codes, dominating the sales mix. However, some areas show a different trend. For instance, Zip Code 78214 has a high beer preference, accounting for 53% of sales. Meanwhile, Zip Code 78248 stands out with a relatively large share of wine sales at 33%.

Opportunities for New Establishments

Looking at the distribution of establishments, Zip Code 78261 presents an intriguing opportunity with only 5 establishments but impressive sales of $2,681,117. This suggests potential for new businesses to enter and capitalize on the demand. Similarly, Zip Code 78231, despite its modest number of establishments, shows strong sales figures, suggesting room for growth.

Interesting Patterns and Insights

One notable pattern is the consistent preference for liquor across most zip codes. However, certain areas such as 78218 and 78228 have a higher proportion of beer sales, indicating a localized preference. Additionally, Zip Code 78002 stands out as it solely reports beer sales, potentially highlighting a niche market. Overall, the data reveals a diverse landscape with varying preferences and opportunities for strategic business decisions.

Overview of Alcohol Sales Trends

Over the past year, Bexar's alcohol sales have experienced quite a ride, reflecting both seasonal fluctuations and changing consumer preferences. The month of May 2025 stood out as the peak of this rollercoaster, with total receipts hitting a high of $83.2 million. This was a notable 2.13% increase from April, driven largely by a surge in beer and liquor sales.

Seasonal Patterns and Monthly Variations

Seasonal trends were evident, especially around the holiday season. December 2024 saw a significant boost in sales, with total receipts jumping 10.87% compared to November. However, January 2025 took a nosedive, with sales dropping by 20.14%, a common post-holiday trend as consumer spending tightened.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor consistently drove the majority of sales, peaking at $48.3 million in March 2025. Beer, however, showed resilience with its highest sales in May 2025 at $23.8 million, indicating strong seasonal demand possibly linked to spring events and celebrations. Wine sales, while more stable, peaked in December 2024, aligning with holiday festivities.

Market Insights and Implications

Despite fluctuations, the overall trend suggests a robust market for liquor, underscoring its dominance in consumer preference. The consistent rise in beer sales during specific months suggests potential for targeted promotions to capitalize on seasonal demand. Establishments witnessed a slight decline, but the data indicates a shift rather than a shrinkage, as the number of establishments remained fairly stable with minor changes month over month.

Looking Ahead

As we move forward, businesses can leverage these insights to optimize product offerings and marketing strategies. The data highlights opportunities in refining inventory to match seasonal demand spikes, particularly for beer and liquor. Additionally, understanding consumer behavior patterns can help mitigate the impact of post-holiday retail slumps, ensuring a steadier revenue stream throughout the year.