Bexar County Alcohol Sales

Top Performers in Bexar's Alcohol Scene

Hospitality International, Inc. at Resort Parkway leads the pack with a staggering total of $2,845,037 in alcohol receipts for April 2025. Their focus on liquor, which accounts for over half of their sales at $1,475,829, is a key driver of their success. This establishment seems to be a favorite, likely leveraging its strategic location and premium offerings to draw in large crowds.

The Alamodome is another major player, raking in $2,534,968 in total receipts. Interestingly, beer is their top seller, contributing a substantial $1,878,739 to their total. This trend suggests that events hosted at the Alamodome are particularly conducive to high beer sales, possibly due to sports events or large gatherings where beer is a popular choice.

Insights from Other Key Establishments

La Cantera Resort and Spa comes in third with over a million dollars in sales, dominated by liquor at $649,868. Their focus on high-end spirits and wine may cater to a more upscale clientele, offering a different experience compared to venues like the Alamodome. This indicates a diverse market demand across Bexar, with varying preferences toward different types of alcohol.

Aramark Sports and Entertainment Services at AT&T Center and other similar venues like HRHC, LLC show a strong preference for liquor and wine, with beer sales trailing behind. This pattern might reflect a clientele that's more inclined toward premium experiences, often associated with concerts and exclusive events.

Trends and Observations

Notably, establishments like the Brass Monkey and Rosario's ComidaMex & Bar, which have smaller total receipts compared to the top players, still show a predominant focus on liquor. This suggests a solid market for liquor-focused venues, especially those with a distinctive atmosphere or unique offerings.

Meanwhile, venues like Seaworld San Antonio and The Eatery Culinary Group display a more balanced approach, with significant beer sales alongside liquor. This balance might cater to family-oriented or diverse crowds, which is typical for places attracting a wide demographic audience.

Overall, April 2025's data reflects a vibrant and varied alcohol market in Bexar, with establishments successfully carving out niches by focusing on specific types of alcohol or leveraging their unique locations and customer experiences. For current or aspiring bar owners and business real estate stakeholders, understanding these trends could be key in strategizing for future growth and investment opportunities.

Top Areas for Alcohol Sales

In April 2025, Bexar County's alcohol sales reached a whopping $82,435,001 across 1,616 establishments spread over 67 zip codes. Leading the charge is zip code 78205, with sales totaling $17,433,969 from 178 establishments. This bustling area shows a strong preference for liquor, with a 62% share in the sales mix, followed by beer and wine.

Close behind is zip code 78215, which pulled in $5,197,364 from 65 establishments. Like 78205, liquor also dominates here, making up 64% of sales. This focus on liquor is a common theme among the top-performing zip codes.

Alcohol Preferences by Zip Code

The type of alcohol preferred varies significantly across different areas. For instance, zip code 78203 stands out with a remarkable 74% of sales attributed to beer, a stark contrast to the more liquor-heavy sales mixes elsewhere. On the other hand, zip code 78260 has the highest liquor preference, with liquor constituting 80% of sales.

Wine, while generally less dominant, finds a stronger foothold in zip code 78248 where it accounts for 31% of sales, the highest percentage across the county.

Opportunities for New Establishments

Zip codes like 78261 with only 5 establishments but strong sales of $2,944,447 indicate potential opportunities for new entrants. With a balanced sales mix of liquor, wine, and beer, this area could benefit from additional establishments to cater to its diverse preferences.

Similarly, zip code 78203, despite having only 3 establishments, sees significant sales, suggesting room for growth, especially given its unique beer-centric market.

Interesting Patterns and Insights

It's notable how certain areas have zero sales in some categories, such as zip code 78152 with no sales recorded. Meanwhile, areas like 78220, despite smaller total sales, have an overwhelming preference for liquor at 81%, which could guide targeted marketing strategies for liquor-focused businesses.

Overall, Bexar County shows a fascinating tapestry of preferences, with liquor generally taking the lead but with pockets of strong beer and wine sales that could be leveraged by savvy business operators looking to tap into niche markets.

Overall Sales Growth

Over the past year, alcohol sales in Bexar have shown a steady upward trend, culminating in the highest sales figures in April 2025. With total receipts reaching $82 million, this marks a 2.19% increase from March 2025. This consistent growth suggests a robust market demand, potentially driven by an increase in the number of establishments, which rose by 9.62% in April.

Monthly Variations

In terms of monthly variations, December 2024 and April 2025 were standout months, with significant sales spikes. December's sales increase is likely due to holiday festivities, while April's peak could be attributed to a combination of seasonal events and a rise in establishments. Conversely, January saw a notable dip, with revenues dropping by 20.14%, which is typical for post-holiday spending slowdowns.

Sales Mix Dynamics

The sales mix has been dominated by liquor, consistently accounting for the largest share of overall receipts. However, in March 2025, liquor sales dipped slightly even as overall sales rose, suggesting that beer and wine gained more traction during that period. Beer sales have been relatively stable but saw a noticeable increase in April, aligning with warmer weather and social gatherings.

Market Insights

The data indicates a growing market with increasing consumer spending on alcohol, especially liquor. The rise in establishments suggests a competitive environment, possibly driven by consumer demand for varied and unique offerings. The shifts in the sales mix highlight changing consumer preferences, with beer and wine occasionally capturing more market share, particularly during social and festive seasons.

Conclusion

Overall, Bexar's alcohol industry is thriving, with strong growth indicators and a dynamic sales mix. For businesses, understanding these trends can inform strategic decisions, such as timing for promotions and expansions, to capitalize on peak sales periods and shifting consumer preferences.