Nestled in the heart of South Texas, Universal City is a vibrant community that not only serves as a vital hub for the Greater San Antonio area but also boasts a dynamic local economy. As part of our ongoing series exploring regional market trends, we delve into the city's alcohol sales landscape, offering a data-driven analysis that reveals intriguing patterns and insights into the consumption habits of its residents.
In our first section, you'll discover a detailed table and analysis of the top alcohol-selling establishments in Universal City. This will provide a clear picture of which local businesses are leading the market, offering insights into the types of venues that attract the most customers. Following that, we break down alcohol sales by zip code, highlighting which areas of Universal City have the highest concentration of sales and what this means for local businesses and consumers.
Finally, we present a monthly trends analysis, illustrating how alcohol sales have evolved over the past year and what these changes suggest about consumer behavior and market dynamics. This comprehensive overview not only offers valuable information for business owners and residents but also paints a broader picture of Universal City's economic pulse in 2025.
Top 12 Universal City Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Bubba's 33
|
$95,370 |
$43,356
|
$1,291
|
$50,723
|
| 2. |
City of Universal City Olympia Hills Golf Course
|
$66,120 |
$33,060
|
$0
|
$33,060
|
| 3. |
Roxy's Sports Bar
|
$65,589 |
$37,521
|
$244
|
$27,824
|
| 4. |
The Ticket
|
$63,552 |
$35,768
|
$204
|
$27,580
|
| 5. |
Billy D's Club
|
$45,316 |
$25,382
|
$543
|
$19,391
|
| 6. |
Vfw Universal City Post 4676
|
$29,954 |
$16,615
|
$877
|
$12,462
|
| 7. |
Screamin Chameleon
|
$29,900 |
$14,288
|
$49
|
$15,563
|
| 8. |
The Pawn Pub Corp.
|
$23,532 |
$11,305
|
$1,845
|
$10,382
|
| 9. |
Our Glass
|
$22,460 |
$12,894
|
$34
|
$9,532
|
| 10. |
Am Leg Dept of Tx Univ City 667
|
$15,580 |
$6,282
|
$564
|
$8,734
|
| 11. |
Last Call Event Services
|
$15,502 |
$14,312
|
$169
|
$1,021
|
| 12. |
Cabana Beverages, Inc.
|
$1,228 |
$1,154
|
$0
|
$74
|
Top Alcohol Sales Leaders
BUBBA'S 33 at 3136 Pat Booker Rd is the reigning champion of alcohol sales in Universal City for June 2025, raking in a whopping $95,370. This popular spot leads the pack with strong beer sales at $50,723, and liquor sales closely following at $43,356, while wine trails at $1,291. It seems like BUBBA'S patrons have a strong preference for beer!
Golf Course and Sports Bar Highlights
Trailing behind is the City of Universal City Olympia Hills Golf Course at 12900 Mount Olympus with total receipts of $66,120. Interestingly, they don't sell wine at all, focusing their sales equally on liquor and beer, each bringing in $33,060. Meanwhile, Roxy's Sports Bar at 2801 Pat Booker Rd scored $65,589, with liquor sales taking the lead at $37,521, suggesting a robust appreciation for cocktails among its patrons.
Popular Pat Booker Road Establishments
The Ticket, located at 2617 Pat Booker Rd #102, follows closely with total sales of $63,552. The blend here leans heavily towards liquor at $35,768, with beer and wine making up the rest. Billy D's Club on 1805 Pat Booker Rd also makes a strong showing with $45,316 in total receipts, where liquor and beer compete closely for the top spot in sales.
Smaller Venues and Unique Offerings
The VFW Universal City Post 4676 and Screamin Chameleon both hover around the $30,000 mark in total sales, with the VFW showing a slight edge in liquor sales. Meanwhile, Last Call Event Services at 310 Kitty Hawk Rd reported $15,502 in sales, with an overwhelming preference for liquor over beer, which only brought in $1,021.
Insights and Trends
Across the board, liquor sales are a dominant force in most establishments, except for a few like BUBBA'S 33, where beer is king. The zero wine sales at the golf course highlight a unique focus on stronger beverages. Overall, Pat Booker Road is clearly a hotspot for alcohol sales, hosting several of the top-earning establishments, making it an attractive area for potential investors.
Universal City Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 12 | $474,103 |
$251,937
|
$5,820
|
$216,346
|
3.3%
↑
|
| May 2025 | 12 | $458,767 |
$236,821
|
$5,161
|
$216,785
|
12.6%
↑
|
| Apr 2025 | 12 | $407,492 |
$218,272
|
$4,100
|
$185,120
|
10.1%
↓
|
| Mar 2025 | 12 | $453,265 |
$239,426
|
$4,039
|
$209,800
|
21.5%
↑
|
| Feb 2025 | 12 | $373,180 |
$203,977
|
$3,296
|
$165,907
|
8.5%
↑
|
| Jan 2025 | 13 | $343,995 |
$183,591
|
$3,077
|
$155,835
|
18.1%
↓
|
| Dec 2024 | 13 | $419,794 |
$228,198
|
$4,613
|
$186,983
|
6.3%
↑
|
| Nov 2024 | 13 | $394,943 |
$207,400
|
$4,021
|
$183,522
|
1.4%
↓
|
| Oct 2024 | 13 | $400,720 |
$207,261
|
$3,549
|
$189,910
|
0.5%
↓
|
| Sep 2024 | 13 | $402,771 |
$209,223
|
$3,791
|
$189,757
|
7.3%
↑
|
| Aug 2024 | 13 | $375,471 |
$197,956
|
$3,462
|
$174,053
|
3.5%
↑
|
| Jul 2024 | 13 | $362,609 |
$190,443
|
$3,420
|
$168,684
|
0%
↑
|
Alcohol Sales Overview in Universal City
Over the past year, alcohol sales in Universal City have shown a dynamic pattern, with a notable peak in June 2025 where total receipts reached an impressive $474,103. This marks the highest sales month in our dataset, reflecting a steady upward trend since the beginning of the year. This recent uptick suggests a robust demand that businesses might want to capitalize on.
Monthly Trends and Changes
Looking at the monthly breakdown, there was a significant leap in sales from April to May 2025, with a 12.58% increase in total receipts. This surge continued into June with a further 3.34% rise. Interestingly, the number of establishments remained constant at 12 since February 2025, indicating that the increased sales were driven by existing players optimizing their operations rather than new entries into the market.
Sales Mix: Liquor, Beer, and Wine
In terms of product preferences, liquor consistently dominated the sales mix, peaking at $251,937 in June 2025. Beer sales also remained strong but relatively stable, with only minor fluctuations throughout the year. Wine, while a smaller segment, showed a gradual increase, with receipts improving modestly from $3,077 in January 2025 to $5,820 by June. This indicates a potentially untapped opportunity for growth in the wine segment.
Year-Over-Year Insights
Comparing year-over-year data, the overall trend indicates a positive trajectory. December 2024 saw a notable increase in sales compared to the preceding months, possibly reflecting seasonal holiday demand. However, after a dip in January 2025, sales rebounded significantly, suggesting a resilience in consumer demand despite seasonal fluctuations. The annual pattern highlights the importance of strategic planning around these peak periods.
Market Implications
The data suggests that Universal City's alcohol market is both resilient and growing, with liquor being the primary driver of revenue. This thriving market presents opportunities for businesses to innovate and expand their offerings, particularly in the wine sector, where there's potential for growth. Staying attuned to these trends can help businesses strategically position themselves to capitalize on consumer preferences and seasonal demands.
Economic Overview
Universal City, Texas, boasts a dynamic economic landscape, driven by its strategic location near major highways and its proximity to the bustling city of San Antonio. The local economy is significantly influenced by the presence of Randolph Air Force Base, which provides numerous jobs and supports local businesses. Additionally, the city is home to various retail and service industries, benefiting from a strong consumer base. With a focus on fostering a business-friendly environment, Universal City continues to attract new ventures and investments, contributing to its steady economic growth.
Cultural Scene
Universal City offers a vibrant cultural scene that appeals to both residents and visitors. The city hosts a range of events throughout the year, including the popular Universal City Pumpkin Patch and Holiday Market, which draw crowds from the surrounding areas. The community takes pride in its local arts initiatives, with public art displays and community theater performances adding to the cultural fabric. These events and attractions not only enhance the quality of life but also stimulate local economic activity by attracting tourists and encouraging community engagement.
Lifestyle
With its blend of suburban tranquility and urban amenities, Universal City provides an appealing lifestyle for its residents. Neighborhoods such as Olympia Hills and Coronado Village are known for their family-friendly environments and proximity to excellent schools. The city's parks and recreation facilities offer ample opportunities for outdoor activities, while nearby entertainment districts in San Antonio provide a diverse array of dining and shopping experiences. This combination of features makes Universal City a desirable place to live, work, and relax.
Future Outlook
Universal City is poised for continued growth and development, with several projects on the horizon that promise to enhance its economic and cultural landscape. Plans for infrastructure improvements and commercial developments are underway, aiming to attract new businesses and residents. The city's strategic initiatives focus on sustainable growth, ensuring that Universal City remains a vibrant and economically viable community. As it looks to the future, Universal City is committed to maintaining its unique character while embracing opportunities for expansion and innovation.