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Nestled in the heart of South Texas, Alice serves as a vibrant hub within Jim Wells County, known for its rich cultural tapestry and historical significance. In this article, we present a comprehensive, data-driven analysis of Alice's alcohol sales, offering insights into the city's market dynamics. By examining recent trends and sales distributions, we aim to provide a deeper understanding of consumer behaviors and economic impacts in the area.

The first section of our report delves into a detailed table and analysis of the top alcohol-selling establishments in Alice. Readers will discover which venues are leading in sales, offering a glimpse into the local preferences and popular hotspots. Following this, we explore a breakdown of alcohol sales by zip code, revealing which neighborhoods exhibit the highest concentration of sales, thus highlighting potential market opportunities for businesses and investors.

Finally, our monthly trends analysis illuminates how alcohol sales in Alice have evolved over the past year. By tracing these patterns, we provide an insightful look into seasonal influences and emerging trends that could shape future market strategies. Together, these sections paint a compelling picture of Alice's alcohol sales landscape, offering valuable insights for consumers, business owners, and policymakers alike.

Top 19 Alice Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Alice for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Sluggers Bar
$60,329
$32,040
$0
$28,289
2.
Big House Burgers Alice LLC
$40,323
$15,867
$0
$24,456
3.
Silver Belly Saloon
$40,009
$17,495
$5
$22,509
4.
Chili's Grill & Bar
$38,287
$21,501
$412
$16,374
5.
Tillos Vino on Main LLC
$29,966
$17,349
$1,397
$11,220
6.
Taqueria Jalisco #6
$28,232
$11,293
$0
$16,939
7.
Dickeys Pub
$24,166
$11,006
$0
$13,160
8.
King Street Grill
$19,296
$6,263
$33
$13,000
9.
El Charro Mexican Restaurant
$13,182
$8,011
$0
$5,171
10.
Mi Ranchito Mexican Restaurant
$11,764
$2,855
$0
$8,909
11.
611 Commerce Venue Hall LLC
$5,995
$3,221
$0
$2,774
12.
El Jalisiense Restaurant
$5,872
$2,888
$0
$2,984
13.
Chateau Jolie
$5,789
$3,662
$339
$1,788
14.
Alice Country Club
$4,877
$1,913
$103
$2,861
15.
Chentes Restaurant
$1,179
$357
$0
$822
16.
Texas Nugget
$0
$0
$0
$0
17.
Mr Bones Restaurant Bar
$0
$0
$0
$0
18.
Beas
$0
$0
$0
$0
19.
Las Toxicas De 281
$0
$0
$0
$0

Top Performers in Alcohol Sales

In May 2025, Sluggers Bar led the pack in Alice with impressive total receipts of $60,329. Their sales were predominantly driven by liquor and beer, with no wine sales reported. This strong performance suggests a thriving customer base, possibly due to their strategic location or popular offerings.

Big House Burgers Alice LLC and Silver Belly Saloon followed closely with total receipts of $40,323 and $40,009, respectively. Both establishments showed a balanced mix of liquor and beer sales, but Silver Belly Saloon stood out with a small but notable wine segment, indicating a diverse beverage menu that caters to various tastes.

Notable Trends and Observations

While Chili's Grill & Bar came in fourth with $38,287 in total receipts, it had the highest liquor sales among the top five, suggesting a strong cocktail program. The presence of wine sales at Chili's, although minor, also highlights an effort to offer a comprehensive drink menu.

Interestingly, Taqueria Jalisco #6 and Dickeys Pub demonstrated a preference for beer among their patrons, with beer sales exceeding liquor significantly. This trend might indicate a local preference for more casual drinking experiences in these venues.

Lower Tier Performers and Insights

At the lower end, establishments like El Charro Mexican Restaurant and Mi Ranchito Mexican Restaurant maintained a focus on liquor sales, which comprised a significant portion of their receipts. This could be a strategic choice to align with their dining offerings.

Venues like Texas Nugget and Mr Bones Restaurant Bar reported no alcohol sales for May, raising questions about their operational status or strategic focus during this period. Such anomalies could warrant further investigation for potential business opportunities or challenges.

Alice Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Alice. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 19 $329,266
$155,721
$2,289
$171,256
17.1%
Apr 2025 19 $281,223
$136,457
$2,050
$142,716
15.6%
Mar 2025 18 $333,086
$162,838
$2,226
$168,022
13.6%
Feb 2025 18 $293,267
$144,702
$3,481
$145,084
1.5%
Jan 2025 20 $289,028
$141,758
$2,908
$144,362
6%
Dec 2024 19 $307,633
$156,544
$2,712
$148,377
2.6%
Nov 2024 19 $299,785
$146,405
$2,756
$150,624
0.3%
Oct 2024 19 $300,688
$141,118
$2,612
$156,958
1.4%
Sep 2024 19 $296,546
$143,456
$2,557
$150,533
0.8%
Aug 2024 19 $294,269
$141,490
$24,922
$127,857
3.9%
Jul 2024 19 $283,182
$133,189
$2,450
$147,543
4.3%
Jun 2024 19 $295,845
$139,491
$3,399
$152,955
0%

Overview of Alcohol Sales in Alice

The past year has shown some interesting trends in alcohol sales in Alice. Overall, the market has seen periodic fluctuations, but there's a clear indication of growth, especially in recent months. May 2025, for instance, saw a 17.08% increase in total receipts compared to April, highlighting a strong comeback after a slight dip earlier in the year.

Monthly Trends and Seasonal Patterns

March 2025 was the standout month with total receipts peaking at $333,086. This spike can be attributed to seasonal factors, possibly linked to events or holidays that drive up social gatherings. Interestingly, after this peak, April saw a 15.57% decline, suggesting that March's high might have been an anomaly driven by specific circumstances.

Changes in the Sales Mix

When we dissect the sales mix, beer consistently leads in receipts, indicating its popularity among consumers. However, liquor sales saw substantial increases in March, reaching $162,838, which was the highest across the year. Wine, on the other hand, remains a minor player in the market, with the only noticeable spike in August 2024 due to a data entry that appears significantly higher than usual, suggesting a possible error or a unique event.

Market Implications

The steady number of establishments, hovering around 19, suggests market stability in terms of business presence. However, the fluctuations in total receipts underscore the influence of seasonal activities and consumer behaviors on sales. For businesses, this data highlights the importance of capitalizing on peak months by aligning marketing strategies with consumer demand, particularly focusing on beer and liquor, which have shown robust sales performance.

Year-Over-Year Insights

Comparing the data from June 2024 to May 2025, it's evident that the market has experienced modest growth. The increase in receipts from $295,845 in June 2024 to $329,266 in May 2025 highlights a positive trend, suggesting that the overall demand for alcohol in Alice is on an upward trajectory. This growth presents opportunities for new and existing businesses to expand their offerings and tap into the thriving market.

Economic Overview

Alice, Texas, often dubbed the "Hub City of South Texas," boasts a diverse economic landscape driven by key industries such as oil and gas, agriculture, and manufacturing. The city's strategic location near major transportation routes facilitates robust commerce and trade, particularly in petroleum and agricultural products. In recent years, Alice has experienced a gradual shift towards diversification, with small businesses and service-oriented sectors gaining traction, fostering a more resilient local economy.

The business climate in Alice is bolstered by its proactive Chamber of Commerce, which actively supports local enterprises and attracts new investments. Economic development initiatives focus on enhancing infrastructure and connectivity, making Alice an attractive prospect for investors seeking opportunities in South Texas.

Cultural Scene

Alice is rich in cultural heritage, offering a range of events and attractions that celebrate its unique blend of traditions. The annual Jim Wells County Fair is a highlight, bringing together the community with livestock shows, rodeos, and entertainment. This event not only showcases the region's agricultural prowess but also strengthens community bonds.

The city's cultural tapestry is further enriched by its vibrant music scene, with Alice being the birthplace of Tejano music legend Freddy Fender. The celebration of Tejano music is evident in local festivals and events that draw enthusiasts from across the state, making Alice a cultural hub in its own right.

Lifestyle

Living in Alice offers a blend of small-town charm and modern conveniences. Popular neighborhoods such as Hillcrest and Las Palmas are known for their friendly communities and well-maintained parks. The city's entertainment districts provide a mix of dining, shopping, and recreational options that cater to both residents and visitors.

The local character of Alice is defined by its warm hospitality and a strong sense of community. Residents enjoy a slower-paced lifestyle, where local traditions and family values are cherished. This makes Alice an appealing place for those seeking a close-knit community atmosphere.

Future Outlook

Looking ahead, Alice is poised for growth, with several development projects on the horizon aimed at enhancing the city's infrastructure and boosting economic opportunities. Plans for expanding the business park and improving transportation links are expected to attract new industries and create jobs, further invigorating the local economy.

With a commitment to sustainable growth and community development, Alice is set to capitalize on its strategic advantages, ensuring a prosperous future. As the city continues to evolve, it remains dedicated to preserving its cultural heritage while embracing innovation and progress.